Are guest post exchanges an acceptable tactic?
-
Suppose you publish a guest post on a relevant and quality blog and then you have that site also write a guest post for you. Is this considered natural? What do you think of this tactic? Is there risk of a penalty for exchanging links?
-
Hi there, if it's a "relevant and quality" blog it probably will be considered natural. This is fine once in a while but I wouldn't rely on it as a tactic - too many reciprocal links will devalue the link authority.
-
I dont think there is a penalty as long as its done in a natural manner including same topic relevance.
Guest Blogging should be just as part of the strategy.Its always recommended to have the highest quality content so people would want to link to you without having to force the link as a guest blogger.
I see Guest Blogging as a great opportunity for SEO, and you should pursue it as long as it represents only a small part of the overall SEO strategy.
Best Regards!
JesusD
-
You can do this to a point. Remember Google will not give the same amount of credit for reciprocal links so in less you are somehow in business together or there is a good reason for you to be creating reciprocal links I would say to one guest post every once in a while I believe the reciprocal link factor would take down any existing credit given for a great blog post however if you're in the same industry I think that would allow you to blog on their site and they on your site.
It would just have to be on all the time.
I hope I've that of some help,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Displaying 10 blog-posts from website homepage: Any loss in-terms of link juice?
Hi community, We started showing 10 blog-posts from our blog on our website homepage. Will this hurts us anyway by taking away link juice? Thanks
Link Building | | vtmoz0 -
Sponsored Posts
Hi I'm a little curious as to what the lastest guidelines are for sponsored posts by Google? The writer blurb at the bottom of an article is of course ok, but what about companies who pay money to another company to have a fantastic piece written "with a link" but with no evidence who the writer is?! Thanks Gary
Link Building | | GaryVictory2 -
First Post! Local Electrician Site.
I have a site for a local electrician that I just can't seem to get to move up the SERPS. I've tried everything form on-page optimization to local link building but It seems to always hover around position 11-17 for my keyword 'electricians grimsby' - which is not very competitive. Any advice would be invaluable.
Link Building | | MRiley0 -
Google to devalue guest blog links?
There's a lot of talk at the minute about google possible devaluing guest post links. I wondered what people thought of this and whether it is likely to happen? If it does happen then how will google identify 'spam' guest posts and links? I guess it's fair to assume that if the post is well written, autoriative and adds value to a site with a knoweldgable perspective then it will be counted? It can be very hard to define how google will define a 'quality guest post'? Any ideas? Here's what Matt has to say... http://www.webpronews.com/matt-cutts-weighs-in-on-guest-blogging-for-links-2012-10
Link Building | | SamCUK0 -
Guest Blog It
Does anybody else here use the Guest Blog It site? I have tried submitting an article but it's telling me that it's 47% duplicate content. I have ran it through 2 plagiarism checkers and they both said it was 100% unique. I have tried contacting the site directly about this but as of yet have had no response. I was just wondering if anybody on here knows what they use to check for duplicate content so I can take a look and amend my article. Thanks 🙂
Link Building | | AAttias0 -
Re april 5th post on over optimization - need clarification blogging
I mainly do content creation for clients .e.g. site and blog on word press - then link the blogs to the related static page. I have been just linking to the static page using keywords that match the title tag keywords. Is that correct?
Link Building | | Doug_Hay0 -
Is it worth editing older blog posts for SEO purposes?
The title of the question asks it all. One site I currently work on has a handful of blog posts that rank really well in the SERPS for certain "long-tail" searches. Would it be worth the time to, when I have it, to go back and edit the blogs little by little to help with SEO and building some links throughout the site to get people where we need them to go? Basically "sprucing" up the blog posts to make them more readable, more engaging and help some link building efforts within the domain. Thoughts?
Link Building | | TKIGWebTeam1