Google+ Vanity Urls: Brand vs Keyword

[Czarto]

We have recently been assigned a Google+ vanity URL for our Google page.

By default, Google has assigned to us our top performing non-branded keyword. (Probably roughly twice the highly targeted search volume of our brand)

My question is:

Should I go with my BRAND NAME as my Google+ vanity url, or should I go with my TOP KEYWORD as my Google+ vanity url?

[Thos003]

There are clearly benefits to both.

Brand -

1. Trust.
2. No confusion as to who owns the page.
3. Further Brand recognition

Keyword -

1. Could be easier to remember
2. Could help your rankings.
3. Could get direct traffic all by itself.
4. Could generate brand awareness

If I were Nike, then I'd go with my brand name over 'shoes'. But as an unknown pest control guy, I'd take 'pestcontrol'

[eyepaq]

People will more likely get involved (circle and comment) on a brand vs on a g+ account that is made for SEO.

The advantages on the SEO side will be higher with more people getting involved vs a keyword optimized vanity URL.

Just my opinion.

[axzm]

I have actually found using your BRANDNAME+KEYWORDS can give you the best of both worlds, just don't overdo it. If it's too long, stick with just BRANDNAME+MAIN/ROOTKEYWORD so if you are a New England web design company for example and your company is named "ACTUS", you could do https://plus.google.com/actuswebdesign - for example.

[eyepaq]

+1 for Brand Name as Vanity URL.