Geographical Relevance of Back links - Important for SEO?
-
If I have an AU domain, will Google give more weight to back links from other AU domains in the Australian search results, or will quality links from anywhere in the world count much the same?
Intuitively, you would think that AU links would be more relevant for an AU site in the Australian SERPS and Google would therefore give these more weight, but are there any good articles/research/anecdotal accounts to show this?
Thanks!
-
Local links are a lot better then international. Lower quality local links can bring you higher position then other ones. We experienced that with our 10 websites.
-
Take it this way. You have a great website and you are targeting Australian audience. In that case, it is quote natural that your link profile should reflect that. Now, it will not be convincing to a human quality rater or to search engine algo if it finds that most of your links are coming from for say – Middle East or from Russia and they look unnatural. However, do not panic if you are getting links naturally from other English speaking countries, it is quote natural and will help your website gain global exposure.
The point is if you are building links via participating in communities, guest blog outreach, you need to make sure that you are focusing on your code audience i.e. Australian. Once you have a strong hold there, you can expand your presence in some other countries. There is no such problem with that.
-
Hey Tracy- I would say yes it absolutely carrys more weight to get links that are relavent to the country you are marketing for. Look at it this way, if you were marketing insurance for Australia but you only had .fr links do you think it would help or hurt you? As you said, intuitively, it makes sense. With all recent algorithm updates centered at improving relavency and trusted sources, I think you should follow your intuition here. I'm not saying just .com links don't carry weight but I think you will find .au link will be better for your strategy, especially if you are appealing to local customers instead of selling worldwide. Hope that helps, good luck! Mike
-
Normally that's true. Back links from local sites with .au top level domain is better. But in many cases still if you get a high quality say .co.uk link, it can still work pretty well.
Though Link from a site with another language other than English doesn't make much sense and Google see it as fishy/spam in many cases.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks vs External Links vs Referral Links vs Outbound links
Hello all, I was just wondering if you could explain the difference between all the links above? I'm confused as they all seem to be the same or similar and I would just like to clearly know what distinguishes them from eachother. Thanks for your help, Jayne
Link Building | | NCOREGSEO0 -
Links not showing
Hi, we have been putting links to our website www.caffeinemarketing.co.uk from other sites we are connected to. Although these sites are up and running and have been crawled, the links are not showing up on mot. What else do I need to do? Is it anything to do with whether I put http://www. or just www. Please can someone advise.
Link Building | | Caffeine_Marketing
Thanks0 -
Forum signature links in relevant categories of the forum
Hello I want a question about forum signature backlink. Suppose I join a forum having following categories: A B C and the C category is relavant to my niche like for example the C category is about SEO and I want to build a website about SEO and want to put link in the signature for that webiste. So can i consider it as relevant category for my niche??? although the category A and B are not relevant to my niche and also I will not post in them???
Link Building | | tanveerayakhan0 -
Internal Linking - Post links vs Side Bar Links behaving differently
Hi, I have a question regarding the internal linking behavior. My website is www.hindimeaning.com which is approx 3 years old. I have approx 450 posts. Now i have a widget on right sidebar "Popular posts". A widget below my posts "Related Posts". And a simple html CSS menu above the posts (I removed menu around 6 month before so currently it will not show.) I crawled my site with moz crawler (same are the result from google crawler as well) and it shows menus links as internal links. While sidebar widget "Popular posts" and "Related Posts" are not showing as internal links. If we talk theoretically what i learn till now is "every link on a page behaves as internal link". Then why the widget links are not showing as internal links. Thanks, Mahesh Kumar
Link Building | | chaudhary04890 -
Link building
I keep sending personal emails to website asking for a link form them but every one says no how do other website get so many links to there website whats the best software to use
Link Building | | homesandindustrial0 -
My website has no links to it at all :(
I paid good money for a company to build me a website, I just put my domain into open site explorer and I have no links at all, how do I get links to other domains etc ? Thanks for any help -James
Link Building | | Stoz0 -
Are Dealer Reciprocal Links Hurting My SEO?
We are a manufacturer of fireplaces that sells our product through a series of nationwide distributors. We have a link to each of our distributors, who also have links to us, on our website under a "Where to Buy" tab. If we were to remove these links and instead provide contact information, would this significantly help our SEO?
Link Building | | JBell0 -
How to improve (ASAP) the linking root domain, the followed linking root domains and the linking C-Blocks? Linkbuilding (or whatever) techniques.
I have a small site (.com) like any website in my sector. 30-90 pages. I have no crawls errors. Everythings is fine, just I need to improve my linking root domain, the followed linking root domain and the linking C-Blocks. Example: my competitors have 300 (one of them have 1300) of total links. I have 30. Anyone know some good strategies? techniques? tips? I just dont want to be in a farm directory, I want free links. I'm already running two strategies but it works so slowly. I want something faster at this moment. Also, any recommendation will be thankful.
Link Building | | NicoDavila0