Google Autor Profiles in Big Companies
-
I work for a big company and they want to use the google autor tag.
The goal is to get the rich snippets and better rankings in the future from having a trusworthy autor for each topic building up followers basically.
The problem is that the company does not want to pay employees to build up their own autor profiles/trust since an employee could leave the company any time and we would have to start from scratch building another autor profile.
Now I know that google only wants real people in google plus bla bla ... bla bla ...
How do you guys handle this problem? I thought of having our autors sharing one made up autor profile which is owned by the company.
-
Maybe I'am wrong, but I've never seen snippets with a company logo in each blog posting so far.
-
Isn't it possible to link your company's Google+ page through "rel=publisher" instead of linking personal Google+ profiles as authors. Or will this not give the same effect?
(Sorry, maybe I'm making this question more complex than it already was)
-
69 times read and no answer. I'm going to tell you my personal opinion.
Your company has two ways:
A) Create imaginary profiles: 1 per workstation, and your different staff build up the company profiles. (I don't recomend this option because is bread for today and hunger for tomorrow)
B) Value your professional team: When a big (or small) company forgets the main resource of their own (their staff), usually the staff resign and create their own company or go work for your oppositors.
I don't know if is what you were waiting for. It's only my personal opinion.
By the way, when an author write a post at the domain company, where rich snippets are good configurated (company name too), and that autor write in differents blogs with different owner, the relevancy for this author will charge in every post. It must be similar than PR or DA. It's a flow authority, and it will be different depends of the work you build up and the differents "relevant authors" (for your KW) than links to you. Search for co-citation post here at SEOmoz.
I hope anything of this can help you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google + and SEO
Hello, A couple of competitors that I keep an eye on over the last couple of months have been really going for the Google + links and according to Opensite explorer they have over 200 social page metrics for Google +. I was just wondering if there has been an update that I have missed that gives follow links for Google + or does Google + affect Domain authority? And if so can I just use my own Google + account to create these social page metrics or does it depend on someone else sharing my posts? Many thanks
Social Media | | mblsolutions0 -
Facebook Likes, Google +1s tactic - is this a good idea
Hello, For our eCommerce site, we're considering doing the following: When people call in to place an order by phone, we take their order and tell them while we have them on the phone that if they click the Facebook Like button and Google +1 button on our site's home page, we'll knock $3 off their total. We would just show them where the buttons are and refresh our screen to make sure the count went up by one like and one +1 when the customer said that they pressed the buttons. Then, we would continue with their phone order and just knock off $3.00 I may not do this just because it may be grey hat, but it seems 100% safe forever. If you recommend against doing this, can you think of any 100% white hat way to do the same thing? Thanks.
Social Media | | BobGW0 -
Google+ Doesn't Show my Post Title
When I create a new blog post and link to it on Google+, the thumbnail & description are correct, but the HTML title it pulls in is just the company name. I have the proper HTML title tag and OpenGraph tagging on the page too, but lately (last 3 posts) it just shows company name: Here's an example. It used to work on the first handful of posts, but the last 3 or 4, it just show the "Company Name" next to the thumbnail image & above the description. <title>Some blog post title - Company Name</name></p> <p>...</p> <p>...</p> <p><span><meta </span><span class="webkit-html-attribute-name">property</span><span>='</span><span class="webkit-html-attribute-value">og:title</span><span>' </span><span class="webkit-html-attribute-name">content</span><span>='</span><span class="webkit-html-attribute-value">Some blog post title - Company Name</span><span>'/></span></p> <p> </p> <p> </p></title>
Social Media | | nbyloff0 -
Improving page rank for a social media profile?
What are some ways to build links to social media page that links back to your website? Example: Building links to my Pinterest page that links back to my website. Who do we pump up the Pinterest page?
Social Media | | KrisPhoto0 -
SEO relevance of Google+. Should we bother getting Google+?
I've read mixed results about the SEO benefit of having Google+ for your company. I'm sure that a very small % of my sites user base has Google+ so if we did implement Google+ into our site I don't think we would really have anyone following us...or in our circle or whatever they call it. So are you guys using Google+ for your business and if so, do you think it's worth it for me to if I know barely any of my users have Google+? Google really seems to be trying to plush Google+ for business, with replacing Google places with Google+ Business and requiring people to log into Google+ to rate businesses. Any help is greatly appreciated. Thanks!
Social Media | | SheffieldMarketing1 -
How does Google measure FB likes?
Hi, I am wondering how an FB like made on a webpage can have a positive impact in its Google rankings. How does Google measure an FB like of a Person (especially with a non public profile)? Kind Regards, Sebastian
Social Media | | Naturalmente0 -
Google Plus Business Page
I'm curious to see if anyone has come up against this same thing and how Google will respond to it. I work with a franchise company that has hundreds of locations. The company has unique sub pages set up for each location and a Google Places listing for each location. My question is can I set up a Google Plus business pages for each location, with the same name (different address), and all within one gmail address. My concerns are that when you select "Local Business" as the category for the Plus page it asks for a phone number. Well, after I insert the phone number it accurately pulls up our Place listing. However, my concern is having multiple Plus pages with the same Name in the "basic info" section. Will Google Plus reject multiple pages with the same name? I also don't want to change the name on the plus page and then cause a duplicate listing created in Google Places, due to the same address different name connection. I suspect a merge between Pages and Places so I don't want to negatively impact my Place listings. Any thoughts on this or Franchise Plus Pages?
Social Media | | OrangeSoda0 -
Are Facebook page updates indexed in Google search?
I seem to remember an update where Google said it was going to include Facebook page updates into Google search, but perhaps that was a deal that fell through? If updates ARE appearing in Gooogle search, how do I troubleshoot a Facebook page where they are not?
Social Media | | KatherineWatierOng0