Best-of-the-web content in steep competition, ecommerce site
-
Hello,
I'm helping my client write a long, comprehensive, best-of-the-web piece of content.
It's a boring ecommerce niche, but on the informational side the top 10 competitors for the most linked to topic are all big players with huge domain authority.
There's not a lot of links in the industry, should I try to top all the big industries through better content (somehow), pictures, illustrations, slideshows with audio, and by being more thorough than these very good competitors?
Or should I go for something that's less linked to (maybe 1/5 as much people linking to it) but easier?
or both?
We're on a short timeline of 3 and 1/2 months until we need traffic and our budget is not huge
-
Hi EGOL,
What I mean by boring is that there's not much linking going on. Sorry for the misunderstanding. I'm fine working in this niche.
The client's got some resources, just not a huge budget.
Time is not on our side. We are a team of 3 creating at 80 combined hours a week, but there needs to be some results in 3 and 1/2 months, but if we need to have an extension, how long will it take?
I'd like to do a back-link campaign to help with the time.
Your thoughts?
Also, there's only 2 link-heavy (excellent) topics in our industry. The 3rd best has a top competitor with 23 back-links to their page on that topic. What non-link-heavy types of things do we write about?
-
It sounds like you don't have the resources or the will to compete. You are attacking at the last minute. Most importantly you repeat over and over that this niche is boring.
If you had either resources, will, time or excitement then you might have a chance.
Find where all four are in your favor. You might win there if you don't flinch.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword stuffing on category pages - eCommerce site
Hi there fellow Mozzers. I work for a wine company, and I have a theory that some of our category pages are not ranking as well as they could, due to keyword stuffing. The best example is our Champagne category page, which we are trying to rank for the keyword Champagne, currently rank 6ish. However, when I load the page into Moz, it tells me that I might be stuffing, which I am not, BUT my products might be giving both Moz and Google this impression as well. Our product names for any given Champagne is "Champagne - {name}" and the producer is "Champagne {producer name}. Now, on the category pages we have a list of Champagnes, actually 44 Which means that with the way we display them, with both name of the wine, the name of the producer AND the district. That means we have 132 mentions of the word "Champagne" + the content text that I have written. I am wondering, how good is Google at identifying that this is in fact not stuffing, but rather functionality that makes for this high density of the keyword? Is there anything I can do? I mean, we can change it so it's not listed with Champagne on all the products, but I believe it would make the usability suffer a bit, not a lot - but it's a question of balance and I would like to hear if anyone has encountered a similar problem, if it is in fact a problem?
Intermediate & Advanced SEO | | Nikolaj-Landrock2 -
(Australia) Changing .net.au to .com.au - web dev is refusing to do a 301 redirect and wants to run two sites?
After years using a .net.au site, my client has purchased the .com.au version of the same domain. I've now set up a new, responsive website using a wordpress template with new content, but used a similar page structure. I've asked their web developer to now do a 301 permanent redirect on each old page from .net.au site to it's new .com.au page, but he has refused, saying it would be bad for long term SEO. Instead, he says they should run both sites (which I thought would cause duplicate content issues). Both domains are hosted with the same company. I thought as long as the 301 redirects were done on a page by page basis, there were no issues? I'm no SEO expert, (which he claims to be), so I just wanted to get another opinion on what best practice would be in this instance.
Intermediate & Advanced SEO | | carolineraad0 -
Spammy sites that link to a site
Hello, What is the best and quickest way to identify spammy sites that link to a website, and then remove them ( google disavow?) Thank you dear Moz, community - I appreciate your help 🙂 Sincerely, Vijay
Intermediate & Advanced SEO | | vijayvasu0 -
How should I manage duplicate content caused by a guided navigation for my e-commerce site?
I am working with a company which uses Endeca to power the guided navigation for our e-commerce site. I am concerned that the duplicate content generated by having the same products served under numerous refinement levels is damaging the sites ability to rank well, and was hoping the Moz community could help me understand how much of an impact this type of duplicate content could be having. I also would love to know if there are any best practices for how to manage this type of navigation. Should I nofollow all of the URLs which have more than 1 refinement used on a category, or should I allow the search engines to go deeper than that to preserve the long tail? Any help would be appreciated. Thank you.
Intermediate & Advanced SEO | | FireMountainGems0 -
Is the eCommerce site Shopify SEO friendly?
We ave a prospect client that wants to start doing SEO for his Shopify site, we are unsure if this will be SEO friendly. Will we have enough control to get great placement? Are we better off rebuilding the site for the client in an OpenCart?
Intermediate & Advanced SEO | | SEODinosaur0 -
What's the best practise for adding a blog to your site post panda? subdomain or subdirectory???
Should i use a subdomain or a subdirectory? i was going to use a subdirectory however i have been reading a lot of articles on the use of subdomains post panda and the advantages of using them instead of using subdirectories. Thanks Ari
Intermediate & Advanced SEO | | dublinbet0 -
What strategies to best use to boost rankings across long-tail articles on site?
Heya! I'm currently engaged in what appears to be a slightly unusual SEO task. I run a large, reasonably well-respected (but not global-standard, yet) site that I'm currently monetising through individual articles targetted at addressing specific search engine queries that I know have decent traffic. It's the EHow / Demand Media model, except with a focus on a single specific (video games) niche, and much, much better quality articles (sufficiently good that they attract a fair amount of praise - all the writers on the site are published authors and the quality's damn high). Most of our articles end up ranking with essentially no backup, but they don't rank high - usually 2nd or 3rd page of Google. I'm trying to determine what the most effective strategy would be for us to boost our article rankings with the least possible expense / effort (we don't have a huge budget). Our long-tail articles are mostly being trumped by articles with either a couple of external links to them or by other articles with no links but from a site with significantly higher Domain Authority (70+ to our 48).I'm working to improve our on-page optimisation, but it's already pretty good (an "A" report from the SEOMoz tools on most or all pages). So, I'm wondering what the best use of our time would be to increase traffic globally across the site. Strategies I'm considering: Focussing on building links to the homepage and to any other pages on the site, by asking for links from community members, doing linkbait articles, directory submissions, guest blogging, and so on. Long-term aim: increase our domain-wide MozRank and MozTrust. Build links to our long-tail articles specifically, most popular first. Get direct links from relevant blogs, press releases, social bookmarking, etc. Long-term aim: get to #1 on Google one page at a time. Something Else? I'm wondering what the big SEO brains here would suggest? Happy to provide additional details if it would help!
Intermediate & Advanced SEO | | Cairmen1 -
Will having image lightbox with content on a web page SEO friendly?
This website is done in CMS. Will having lightbox pop up with content be SEO friendly? If you go to the web page and click on the images at the bottom of the page. There are lightbox that will display information. Will these lightbox content information be crawl by Google? Will it be consider as content for the url http://jennlee.com/portfolio/bran.. Thanks, John
Intermediate & Advanced SEO | | VizionSEO990