Does the word next to domain gives more relevancy to the page of it's URL?

[komeksimas]

Whether putting a (category or brand) word next to domain is better than on the end of an URL? (i.e. domain.com/sony/tvs or domain.com/tv/sony) Which one would get higher result on SERP "tv" or "sony" in both cases? Or maybe they both serves the same?

[Devanur-Rafi]

This depends on your target requirements. If you want to target Sony followed by generic terms then you go with domain.com/sony/abc-product or if you want to target generic terms then you go with domain.com/abc-product/sony

Keeping the targeted term close to the root domain will have slightly better chances to rank compared to being away from the root in some sub-directory. And again other factors like the link profile of that page also matters a lot. So you try to earn more quality links to which ever page you want to rank for.

So you first decide upon your targeting strategy that may depend on search volumes of the search terms and the commercial intent behind these terms etc.

Regards,

Devanur Rafi

[komeksimas]

But the product can be searched and without the brand sony like domain.com/dvd-player.

So what would be the best?

domain.com/sony/dvd-player

or

domain.com/dvd-player/sony

[Devanur-Rafi]

Oh, Ok got that. In this case you can go ahead and have domain.com/sony/tv

if you are targeting Sony TVs and domain.com/sony/dvd-player/ ideally to target Sony DVD players.

Regards,

Devanur Rafi.

[komeksimas]

I know that it's a very competitive niche. I'm just making an example because the page that I have are far more longer.
I'm aiming for the Sony products like domain.com/sony/tv/star-t-020-hd-dvb-t and in my country it's not so hard because I'm not using English language.

[Devanur-Rafi]

Hello friend,

If you are serious about ranking for the brand 'Sony' then you should be at least for the first one year or two targeting the very long tail versions of the brand. Even after one or two years I will not be able to rank for a short branded term like 'sony tv' in the top 10 results looking at such a big brand and lot of top online stores competing. Even if someone work their whole life optimizing a page for a generic branded term, it is not possible to be able to out rank the brand's website for the term. Example would be, I cannot take away Microsoft's rank in SERPs for the term 'windows' no matter how hard or how long I try optimizing a page for it.

Coming to your question, if your page consists only Sony TVs and your targeted term is 'sony tv', it would make sense to name your URL, domain.com/sony-tv

Ranking in the top 10 or even top 5 in SERPs for long tail branded terms is possible even today with exceptionally well written content with all the SEO elements in place. For example, you can try to rank for a term like this: 'samsung smart led tv d7000'

Best regards,

Devanur Rafi.

[komeksimas]

Coming to the rankability of a page, it depends on lot of parameters with the quality of content being at the top.

Well there isn't much of the content when you look at the internet shop: the whole template is static except for the middle part where only (by default) 18 products are seen.

Of course having a page as close as possible to the domain's root is good when it comes to crawlability factor but this cannot be a substitute to the quality of the content that the page has on it. Hope this helps.

And what if i would name my brand pages like: domain.com/sony-tv
then it won't make a new category and the page would have only sony TV's.

In any case I would like to know if domain.com/sony-tv or domain.com/tv-sony would be more convenient when I want to rank higher for the brand sony.

[Devanur-Rafi]

Hi,

If I were you, I would have thought about the user experience and the better logical site structure rather than thinking about my rank in SERPs. Its always good to go by a URL structure that is logical, simple, easy to comprehend. So having the product category (in this case tv) next to domain name followed by the brand is more logical URL structure. Coming to the rankability of a page, it depends on lot of parameters with the quality of content being at the top. Of course having a page as close as possible to the domain's root is good when it comes to crawlability factor but this cannot be a substitute to the quality of the content that the page has on it. Hope this helps.

Best regards,

Devanur Rafi.