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How do you compose and write a great guest post?
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After developing a relationship with a blog owner and being told you may guest posts on their blog for your client:
How do you compose and write a great guest post?
How do you pick a good topic?
How to you compose the post to serve the blog your are guest posting for and your client?
Should you write the post like you are a member/writer for the blog you are posting for?
How much should you keep your client in the loop of what you are posting on behalf of their company?
Does anyone have any good examples or experiences when creating a great guest post?
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http://blog.kissmetrics.com/guide-to-guest-blogging/
http://www.copyblogger.com/successful-guest-blogging/
I do guest blogging to the best I can and what I usually do is:
Find a few of the best blogs in the niche of the client, I look at all elements - check out the social channel numbers, the amount of social sharing on the posts, number of comments, number of posts going up daily/weekly, length of posts etc.
I will then try and make a headline which fits in with the blog but hasn't been done to death.
I will then usually create a list type article (Top 5) because I feel the information is broken down better in this format and allows for skim reading if the user doesn't want to sit there and read 2000 words (I make sure every heading has an image as well).
The client goes in the byline.
That's just me, im not a pro blogger/writer I just try to produce something I would be very proud to put on my own blog.
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How much should you keep your client in the loop of what you are posting on behalf of their company?
Based upon your questions, I think that it would be a good idea to talk with the client to see if she wants you writing content that represents her business.
I generally don't delegate that job for my business and the few times that other people have written something for me it always received careful review and heavy editing.
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