Most Important Keyword Term
-
Question about a sites most important keyword term.
So lets say you have a website and your most important keyword term is "Blue Widgets", you also have a page named "blue-widgets.htm". What do we do with our index page in this instance? Especially for the title tag? Should I put "Blue Widgets" in the title tags of both pages? I'm guessing this would be a duplicate meta tag error?
Any feedback would be greatly appreciated!
Thanks
-Brandon -
When changing the title meta tag to: KW | Company Name
I have a little extra room, should I add the City and State to the end of the meta tag?
-
Ok, I could see doing that if the url was a keyword term. That makes a lot of sense now. Our url is the brand of the company so putting the main keyword term first may be a better strategy.
I could also seeing doing that if my business was based on the internet.
-
I normally don't use my domain in the title tag. However, in this situation my domain is KW.com and the #1 SERP that I am after is "KW".
I do have subpages for all of those keywords. In fact, one is a blog and the other three are index pages for large sections of my site.
On most other pages of this site the domain is not in the title tag because I feel that the space is more importantly used for other things such as.....
<title>Article Title | A phrase to elicit clicks</title>
People will see the domain name in the URL.
-
Yes, it might be better to place it afterwards. However, in this situation I have the KW.com and it is the dominant website in those SERPs and the strongest brand in that niche. It also ranks #1 for KW.
-
EGOL,
Do you have sub pages for all of those keywords? With the page named according to the keywords?
That is the first time I've ever seen a recommendation to put the url in the title tag. I don't think I've seen that anywhere. What advantage does that have over placing a keyword first.
-
I used the SeoMoz tool On Page Keyword Optimization, one of the adivces the tool gave me is that I should put the keyword as the first word of my page title, since Google give's a lot more value to the keyword if it appears in the first place of the title tag.
So, based on that yesterday I made a slighty modification on the <title>in one of my sites.</p> <p>Changed from " Company Name - Keyword " to just "Keyword"</p> <p>Today I checked 2 keywords that im optmizing this site for, in one of then my site jumped 23 positions, in the other, around 30 positions up.</p> <p>Kinda astonishin I would say, anyway, in the case you exemplified, wouldnt be better to put Domain.com after the keywords ?</p></title>
-
The index page of most websites is the most powerful page.
Smart people use that most powerful page to go after their most difficult or most profitable keywords.
Use it wisely.
Your suggested use of "blue widgets" in the title tag of the homepage will not result in a problem. It's smart business, IMO.
The title tag of the homepage on one of my sites reads.... "Domain.com: KW1, KW2, KW3, KW4" As a result I have #1 and #2 rankings for all four of those keywords with my KW page and index page both ranking for them.
Some people will say that is spammy.... It does not bother me. It reads well and gives me the clearly dominant site in those SERPs.
-
Here's what I would do, make the title tag of your home page "Main Keyword | Website Name" and then make the title tag of your blue-widgets.html page be "Main Keyword | Secondary Keyword | Tertiary Keyword" so that both kind of mention the keyword, but don't specifically target identical phrases. This is not a bad thing to do because it is part of how you would get a double listing anyway.
You also won't get meta duplication info this way or anything.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Plan Of Attack
We have looked up our direct competitor to see what keywords they rank #1 for (aside from their own company name). We have narrowed it down to 3 that we want to focus on. Our plan is to build internal landing pages, external landing pages and beef up our content. Is that a good strategy to start or are we missing something?
Keyword Research | | IcarusSEO0 -
Using Adwords to determine effective SEO keywords
Hello, My name is Mitchell and I'm new to the MOZ community and to the SEO field. I just recently launched an e-commerce website that sells refurbished laptops and computers and I have been researching ways to bring traffic and sales to our website. I understand that the first step to building an effective SEO campaign is to determine effective keywords to build from: targeted traffic + good volume.I've used several online tools to find relevant keywords and it appears that most of the relevant keywords are already Highly competitive and the first 2 Google pages are usually taken over by big name brands.I understand that I need to find low competition long tail keywords and start my way up from there.Assuming that I find 5-10 long tail keywords with low competition and decent search volume, here are my questions:- Should I test these long tail keywords with Google Adwords to find out if they convert well BEFORE I optimize my website for them?- Since I will be having several different long tail keywords, do I need to have a separate webpage on my site for each? (I believe that it's suggested to have one page per keyword, maximum 2)- If yes, does that mean that each long tail keyword needs to have it's own back links to bring in traffic?- Should I optimize my homepage for a long tail keyword as well? or should I optimize it for the more broader keywords and create sub-pages for the long tail keywords?- One of my site's main products is a very popular item and has high competition and search volume. Would it make sense to purchase a domain name that spells out the item (ej. HP-Pavillion-DV6.com) and publish reviews, specs and information about the item there (using a blogging service like Tumbler or Wordpress)? Or redirect the domain name to a page on my site with that information? Or just create a page on my site with that information and create back-links to it? Thanks in advance for your taking the time to respond and for your invaluable feedback. Respectfully, Mitchell.
Keyword Research | | Wasabii0 -
What is the ideal keyword difficulty percentage?
I am trying to establish my best keywords using the keyword difficulty tool. So if I want to come up with the best keywords, should I use the ones that come in at 50%??
Keyword Research | | mmookie0 -
What is the relationship/difference between categories and keywords in terms of google local seo?
I know that they are very similar as search signals, but I would like to understand the exact relationship. My company is in the process of adding local seo services to our seo offerings, and we are trying to hammer out a process for determining optimal categories for businesses based on keywords we are already using for optimizing their sites. Any insights or suggestions on how best to do this would be much appreciated.
Keyword Research | | CustomCreatives0 -
Question about keyword
I had read a post in SEOmoz about keywords. According to it, The best keywords are 1. High Volume (many searches/month) 2. Low Competition 3. High Value (large % of visitors convert) My question is how can i find about 2nd and 3rd point. High search volume is shown in many Tools including Google adwords, but how can we be sure to find keywords that are low in competition and at the same time high value.
Keyword Research | | seoug_20050 -
Best keyword research tool
Okay, what is the BEST keyword research tool? I've heard all across the board, but I'm looking for preferrably a free tool, but just want to use one that can do competitive research, as well as find me a ton of long tail.
Keyword Research | | azguy0 -
Duplicated string in the google keyword tool
Is it possible that the google keyword tool is wrong? It's the first time I realize that for many keywords the google keyword tool reports a big volume of searchs for a keyword as if it were tiped two times. In some cases, as the attached image, it's the same volume, in other cases is even bigger the one with the duplicated string What should I think of that, that, "champagne champagne" has really 4 million searchs? if champagnechampagne.com were an available domain name, should it be a good idea for a microsite? Thank you! t9Jwn.png
Keyword Research | | gvnns0 -
Supporting arabic keywords
i am trying to start add arabic keywords to my campaign and its not working , can you help me on this ? thanks in advance
Keyword Research | | omarfk0