Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Analytic - Is it possible to see which organic keyword triggered goals?
-
Hi,
I am trying to see which of my Google organic keywords triggered my goals?
In GA I click > Conversion > Goals > Overview > Source Medium (This then says where my goals came from but when I click Google / Organic it just brings me to the overview page of my organic traffic).
Is it possible to see which organic keywords trigger goals?
-
Hi Cody & Guillermo,
Cheers the info it was exactly what I was looking for.
@Cody yes I do have goals set up so I am able to view the data

-
Thanks for the info John this is very handy way of viewing conversion data.
-
When looking at conversions I usually look at my Conversions > Multi-Channel Funnels > Top Conversion Paths report. Here, if you select a Primary dimension of "Source/Medium", a Secondary dimension of "Keyword Path", and set an advanced filter for Source/Medium containing "organic", you should see all the conversion paths that involve an organic keyword.
-
I forgot to mention, that you'll need to click on goal set afterwards to see what words are triggering goals.
-
Hi,
You may also want to try clicking on Traffic sources on the left instead.
Traffic Sources > Sources > All Traffic > google/organic
Then you'll see an option for a secondary dimension where you can enable by 'keyword'. Hope this helps!
-
Do you have goals set up already? If so, go to your organic traffic section, and right above the graph on the left you can select which goal set. This will change the settings for the lists below the graph, and allow you to see the conversion rates based on keywords.
However, that won't work unless you have your goals set up.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We have a client that wants to apply UTM URL tagging to track local organic traffic in Google Analytics. Is there any benefit in doing this?
One of our clients requested that we apply UTM URL tagging to better track organic traffic in Google Analytics. We found this to be an odd request because we are most familiar with UTM tracking for special campaigns (referral tracking, PPC, email tracking, etc). Is there any benefit of applying UTM tags to urls to analyze local organic traffic in Google Analytics? Are there any resources out there about this? Thanks!
Reporting & Analytics | | RosemaryB0 -
Google Analytics - Average Position
Hi Just trying to get some clarity on Google Analytics Average Positions in "Aquistions/Search Engine Optimisation". For a very competitive keyword Google Analytics is saying i am on average position of 6. Is this Page 6? I am assuming position six would be 1.6?
Reporting & Analytics | | Cocoonfxmedia0 -
Is it possible to use Google Tag Manager to pass a user’s text input into a form field to Google analytics?
Hey Everyone, I finally figured out how to use auto event tracking with Google Tag Manager, but didn't get the data I wanted. I want to see what users are typing into the search field on my site (the URL structure of my site isn't set up properly to use GA's built-in site search tracking). So, I set up the form submit event tracking in Google Tag Manager and used the following as my event tracking parameters: Category: Search Action: Search Value When I test and look in Google Analytics I just see: "search" and "search value." I wanted to see the text that I searched on my site. Not just the Action and Category of the event.... Is what I'm trying to do even possible? Do I need to set up a different event tracking parameter? Thanks everyone!
Reporting & Analytics | | DaveGuyMan0 -
Google Analytics Organic Search Keywords Suddenly Displaying FulL Urls
In my Google Analytics, the top keywords for Organic Search are suddenyl displaying full URLs. For example, now the third and fourth keywords are http://www.domain.com/highly-specific-URL. These have all started recently around the same day, July 12th. I've checked back, and we've made no internal changes to the site around that time that could affect this. Any thoughts on this? Thanks! P.S. It might be related to rich snippets, but I cannot tell at this point.
Reporting & Analytics | | 10SL0 -
On google analytics what is Mozilla Compatible Agent under browser and OS?
On my Google Analytics (I know this is not SEOMOZ) I have a lot of visits from mozilla compatible agent with 100% bounce rate. Does anybody know what this is?
Reporting & Analytics | | essentialworld0 -
How to identify rising keywords in analytics?
Hi Guys I just spotted in the Google Analytics > Traffic Sources > Search Engine Optimisation > Queries section a keyword that on the 27th Feb went from generating 35 impressions per day to 2000 impressions per day. This was down to people searching for a newly launched product. Does anyone know how I can identify any increases like this easily? I only came across this by accident, and I am 1 month behind the times. It would have been ideal to pick this up closer to the time so I could capitalise and write some great content on the topic. Thanks Paul
Reporting & Analytics | | TheUniqueSEO0 -
Setting up Google Analytics for Subsites
I currently have one main .com site and am planning on launching geo-location subsites .co.uk, .com.au, .ru, etc... Traffic will flow between both sites and some of the content on the subsites will be duplicate and therefore include a canonical tag to the main site. I want to set up GA to capture who is going to the subsites and vice versa and correctly capture crossover traffic. Any advice on implementing advanced analytics directly (or links to sources that will direct me the right direction for this project)
Reporting & Analytics | | theLotter0 -
How can I verify if someone is Google Analytics certified?
I am looking to hire an IC to help with analytics. I need to know how I can verify if they are GA certified. They gave me a link to a http://www.starttest.com profile. Is that legit?
Reporting & Analytics | | inhouseseo0