What are some of your best tips, strategies or resources for link building?
-
I currently work for a contract manufacturing company so when I think about building links it seems as if it's going to be a daunting task. Mainly because any kind of content that you can come up with is rather dry. When I go about searching for links I usually run into a lot of directories that charge anywhere between $25-$50 for a listing.
I've had a hard time convincing marketing that we should start a blog which may be a good way to build some links if we come up with quality posts but those posts may be few and far inbetween.
Does anybody have any recommendations for building links for this type of company or subject matter?
Also, and I'm sure we have all heard this. When I mentioned the fact that we should be building some quality links to the site marketing first asked why and then commented "Well that shouldn't take you too long". Why is it so difficult to get management to accept the fact that managing a website is an ongoing and constantly changing process that involves research and experimentation?
-
Gyi Tsakalakis
I actually went to management with three sites that ranked on page one of Google for our most important keyword and asked them to verify that the companies were our competition. Management countered me by printing out some pages from a competitor that they knew of but ranked no where near the top of Google. So I think they kind of missed the point of what I was trying to prove. So I've had some difficulty even getting off the ground.
-
That's a lot easier to make a connection than say a travel website... What, you don't want your hotel to associated with roaches?
-
They don't understand that top rankings in money SERPs are usually deliberately done and highly competitive. It's just like war!
-
Why is it so difficult to get management to accept the fact that managing a website is an ongoing and constantly changing process that involves research and experimentation?
+1 for competitive analysis. Show your client what their competitors are doing and what impact their efforts are having. In my experience, even if they don't quite "get it", they will be forced to acknowledge that their competitors are, and that can be enough to drive them to understand this. Especially when you can show changes over time.
-
You've got stuff on the blog about humanely dealing with pests, and about how pest control is better than exterminators... along with saying annihilation of the pests isn't what you want, so maybe...
http://arachnophiliac.info/burrow/how_to_get_rid_of_spiders.htm
Worth a try
-
Letting like minded link friendly people know that you have a site you'd like links for. Honestly, be direct and ask. I am pretty sure I could find you a link if I knew what site you wanted it to and as long as it's not a bad neighborhood.
This may not be the best place to try it but let's see... Can anyone here find a me a link for www.BlogPestControl.com?
Well if it doesn't work here try Twitter. Twitter is a great link building tool.... not Tweets but DMs. Feel free to DM me your website.
-
That PowerPoint presentation sounds like a good idea.
If you can include data about your competitors.... about how they have a ton of links, busy blogs, tons of content. etc. They have been investing in this stuff for at least ten years and you are playing catch-up.
Also let them know about SEOMoz and other training that you can attend. They are asking you to go out and fight the heavyweights in your SEO niche. Would they ask you to go into the ring with the boxing heavyweight champion without a lot of training, investment and preparation. They wouldn't. This isn't any different.
At the places I have worked I would have to be careful about getting the boss into a training session like this. It has to start out punching with vital information and stay that way to the end or he would get itchy. I think that it would be better to shoot for a short presentation that would put seeds in his mind and make him ask for more rather than try to get him for two hours. Just sayin' how things were were I used to work - your boss might be different.
-
Thanks for your response. I have been spending some of my own time gathering some data on our current rankings for some our most important keywords. I'm happy to say that some time that I've spent recently on some on page optimization have increased our rankings for some keyterms. But now it's time to push the site to page one of Google instead of page 2-3-4 or 5.
You hit the nail on the head regarding my current situation. A very small amount of my time is spent managing the website but I feel as if it should be a full time position. Instead of letting it sit and HOPE that people will visit and contact us, we need to spend more time climbing the ranking and then experimenting with landing pages to get visitors to convert.
Perhaps a power point presentation with graphs, historical rankings and suggestions and what to do moving forward is in order?
-
Why is it so difficult to get management to accept the fact that managing a website is an ongoing and constantly changing process that involves research and experimentation?
I think that a lot of people in your position have the additional job of educating other key people in the company about how search engines work. Without that they will think that all you have to do is tweak the pages and the rankings will rise. But, as you know, SEO is a "battle of resources" and those resources can include: content, links, social presence, education, allies, time and more. Since those resources all cost money then you have to educate them to get the allocation. If you don't do that then they will think that you are a failure at tweaking and hire someone else. So, this education is of jugular importance to your status at the company and your recommendations when you leave.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I embark on this long term link building campaign?
I've been planning to set out on a massive link building campaign for the term 'how to start a business' and I can't decide if it's a good idea or not. (Metrics attached - my site is the last listed and the ones above it are the top ranking for that term) The sites ranking for that terms are on very authoritative domains, but the page link profiles on each of them are poor. This is one of those moments where you think, 'Am I about to waste a tremendous amount of time?' My guide is extremely thorough and I had hoped with a MASSIVE amount of elbow grease outranking pages that had poor content value + only has 4 referring root domains. The problem is, I'm not sure if the powerful overall domain authority would still outrank my newer site. Should I follow through with that general guide or focus on less hard to rank and less searched content? Argh confusion GB3jcsJ.png?1
Link Building | | ryj0 -
Linking out to relevant resources
Are there any do's & dont's for linking out to other helpful sites, has Moz got any best practice guides etc?
Link Building | | webguru20140 -
What is the best link risk software
Hi there. I want to buy/subscribe to the best link risk software I can find. We are in the UK. Link Risk has been recommended to me. I specifically want a package that will allow me to check content hosts before we commit. Can anyone help with comments suggestions please? Thanks
Link Building | | KarenJames0 -
Internal Links and Page Authority - Best Practices
Hello, Is it bad (in terms of ranking in the SERPS) if i have a link from a page with PA of 18 going to a page with PA of 21? In other words, does it matter if the page containing the link has a lower page authority than the page receiving the link? Page A links to Page B Page A page authority is 18 Page B page authority 21 could this negatively affect my rankings? Thanks
Link Building | | Prime850 -
How to Build Links without content?
Apart from Directory submission Local niche specific directory submission Community engagement Niche specific blog commenting Can I know the other ways of Link Building when we don't have content.
Link Building | | Jaymoo0 -
Contests For Link Building?
I have been seeing a trend that a lot of people are hosting contests with prices in the high end XXX $ or low end XXXX $ as the first price. Usually it's arranged via a number of sponsors and you'd have to link to all the sponsors using the keywords given. Some people provide a text file with everything pre formatted to make it easy. I have seen several sites paying 50$ to be part of a contest so that they can get some link juice from participating sites. Since the prize money is huge, many people will participate and will get lot of links. There was a person who built an entire business out of this (Not naming him. He's still doing the same thing but with a small twist). What's your take on such strategies? Don't you think it's high time Google caught these sort of "link schemes"?
Link Building | | ConversionChamp0 -
Link building for rankings VS Link building for relationships
A Big Shout To Everyone -- Good Morning and What's Up 🙂 As I read today through seomoz professional guide to link building and the section why link building matters and in addition to this a newsletter I received today that changed my whole thinking towards link building for rankings vs for relationships. It is already happening on social networks if you are active there, but what about on your website. What are your thoughts on the following ? Google's job is provide the most relevant results to surfers online, and looking the link profile of a site & the page itself is the key to determining which page to serve on plate to the surfers link query ! Webmasters Site Objective:
Link Building | | helpwanted
I think that we as webmasters have to ask ourselves what do we want to achieve with link building. To get quick traffic or build slow authority links, high rankings, lead generation, sales & other things here I may be missing etcccc Other Objective Networking & Relationship Building Alliances : What I discovered today is that building links for 1st page rankings are great and will provide me with steady traffic, but not all of it is targeted traffic, but what else can I do to bring targeted traffic and at the same time try to build alliances with other related non competing business owners online. The idea... is to apply old school networking / relationship building alliances to get targeted traffic to my site that can actually benefit from my services. How Do We Achieve This I become a editor for approving resource links for me site, only the best will be placed on my site as a resource. Build a valuable tightly themed categorized resource section with related non competing resources that can help my sites visitors find what they are looking for, send visitors to non competing resources that may purchase their services which helps me build a relationship with them, and may can with rankings as well, provided I am selective with my qualification process. Questions & Concerns Below : What should I be thinking about when creating a resource categorized links page How many outgoing do follow links should I allow from this links partner page How will this links resource page affect my own SE 1st Page Rankings and is it worth it based on getting targeted traffic Any pros / cons I may be missing here0 -
LINK BUILDING. IN MAIN PAGE OR INNER PAGES?
I have a question about Link Building. What´s best for SEO, putting the links in main page or using a Link page inside with all the links? I would also like to know what´s best for SEO follow or not follow links, and how they work? Thanks in advance. Maria Jesus
Link Building | | goperformancelabs0