What are some of your best tips, strategies or resources for link building?
-
I currently work for a contract manufacturing company so when I think about building links it seems as if it's going to be a daunting task. Mainly because any kind of content that you can come up with is rather dry. When I go about searching for links I usually run into a lot of directories that charge anywhere between $25-$50 for a listing.
I've had a hard time convincing marketing that we should start a blog which may be a good way to build some links if we come up with quality posts but those posts may be few and far inbetween.
Does anybody have any recommendations for building links for this type of company or subject matter?
Also, and I'm sure we have all heard this. When I mentioned the fact that we should be building some quality links to the site marketing first asked why and then commented "Well that shouldn't take you too long". Why is it so difficult to get management to accept the fact that managing a website is an ongoing and constantly changing process that involves research and experimentation?
-
Gyi Tsakalakis
I actually went to management with three sites that ranked on page one of Google for our most important keyword and asked them to verify that the companies were our competition. Management countered me by printing out some pages from a competitor that they knew of but ranked no where near the top of Google. So I think they kind of missed the point of what I was trying to prove. So I've had some difficulty even getting off the ground.
-
That's a lot easier to make a connection than say a travel website... What, you don't want your hotel to associated with roaches?
-
They don't understand that top rankings in money SERPs are usually deliberately done and highly competitive. It's just like war!
-
Why is it so difficult to get management to accept the fact that managing a website is an ongoing and constantly changing process that involves research and experimentation?
+1 for competitive analysis. Show your client what their competitors are doing and what impact their efforts are having. In my experience, even if they don't quite "get it", they will be forced to acknowledge that their competitors are, and that can be enough to drive them to understand this. Especially when you can show changes over time.
-
You've got stuff on the blog about humanely dealing with pests, and about how pest control is better than exterminators... along with saying annihilation of the pests isn't what you want, so maybe...
http://arachnophiliac.info/burrow/how_to_get_rid_of_spiders.htm
Worth a try
-
Letting like minded link friendly people know that you have a site you'd like links for. Honestly, be direct and ask. I am pretty sure I could find you a link if I knew what site you wanted it to and as long as it's not a bad neighborhood.
This may not be the best place to try it but let's see... Can anyone here find a me a link for www.BlogPestControl.com?
Well if it doesn't work here try Twitter. Twitter is a great link building tool.... not Tweets but DMs. Feel free to DM me your website.
-
That PowerPoint presentation sounds like a good idea.
If you can include data about your competitors.... about how they have a ton of links, busy blogs, tons of content. etc. They have been investing in this stuff for at least ten years and you are playing catch-up.
Also let them know about SEOMoz and other training that you can attend. They are asking you to go out and fight the heavyweights in your SEO niche. Would they ask you to go into the ring with the boxing heavyweight champion without a lot of training, investment and preparation. They wouldn't. This isn't any different.
At the places I have worked I would have to be careful about getting the boss into a training session like this. It has to start out punching with vital information and stay that way to the end or he would get itchy. I think that it would be better to shoot for a short presentation that would put seeds in his mind and make him ask for more rather than try to get him for two hours. Just sayin' how things were were I used to work - your boss might be different.
-
Thanks for your response. I have been spending some of my own time gathering some data on our current rankings for some our most important keywords. I'm happy to say that some time that I've spent recently on some on page optimization have increased our rankings for some keyterms. But now it's time to push the site to page one of Google instead of page 2-3-4 or 5.
You hit the nail on the head regarding my current situation. A very small amount of my time is spent managing the website but I feel as if it should be a full time position. Instead of letting it sit and HOPE that people will visit and contact us, we need to spend more time climbing the ranking and then experimenting with landing pages to get visitors to convert.
Perhaps a power point presentation with graphs, historical rankings and suggestions and what to do moving forward is in order?
-
Why is it so difficult to get management to accept the fact that managing a website is an ongoing and constantly changing process that involves research and experimentation?
I think that a lot of people in your position have the additional job of educating other key people in the company about how search engines work. Without that they will think that all you have to do is tweak the pages and the rankings will rise. But, as you know, SEO is a "battle of resources" and those resources can include: content, links, social presence, education, allies, time and more. Since those resources all cost money then you have to educate them to get the allocation. If you don't do that then they will think that you are a failure at tweaking and hire someone else. So, this education is of jugular importance to your status at the company and your recommendations when you leave.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building/ Off page strategy. Do we have already have a 'hook' or should we create more specific content.
Hi Guys. As part of our link building campaign I've been creating a database of people who might link to our site. We're a diary company. So I’ve been focusing on people interested in stationary, paper, pens, etc who also blog. We have a unique product at TOAD diaries, it's essentially an online tool that allows you to design your own diary. You can choose size, colour, duration, etc and also personalise the cover. So the product (we think) is very compelling and interesting. First of it’s kind. Check it out here: http://www.toaddiaries.co.uk/designer/diary/a5/everyday-diary-week-across-2-pages/coil-bound/toad-plum/12/1/8/2014 So.... question. Do you think that the site itself would considered 'good content'? i.e) It's already a very interesting idea that's worth linking to. Or Would it be better to create a high quality engaging blog (with info-graphics etc) that really speaks to that community of people? Say, about our love of the humble paper diary, and why it's still useful. Then use that blog content to try get links? You thoughts would be really appreciated. Thanks in advance. Isaac.
Link Building | | isaac6630 -
Link Building Question
Hi Community, I am currently doing some link building for a client. I have created a case study in the form of an article based around the client on our own website & linked to one of their service subpages so a user can see what kind of work they do. I am also currently trying to rank the exact same service sub page for 'KEYWORD A'. I have used 'KEYWORD A' in the title of the article (/KEYWORD-A-TEXT-TEXT) and built a link (not exact match anchor text but contains 'KEYWORD A') within the article pointing to the service subpage. Our blog post now out-ranks the service subpage by around 5 pages, my question is: 1. How long does Google take to acknowledge that the client's service subpage is more resourceful for KEYWORD A? Any other hints / tips / advice is appreciated! Thank you
Link Building | | SO_UK0 -
Link-Building
Hello, I have been doing link-building for my website since 2 of January. However those links are not in the Open Site Explorer. For example I have the DMOZ website pointing to my website and I cant see it in open site explorer! Why?? Tks in advance!
Link Building | | PedroM0 -
Link building
Hello all ! I would love some opinions about one Link Building technical aspect from SEOs, link builders ... How important is the number of outgoing links on the page you have the opportunity to place a link ? (from a scale of 1-10 / what about where dose this factor fits overall with your check list , as important to consider as far as link building) Would you place a link on a page with 200+ outgoing external links if the page is ok (not involved in selling links, all links are related with the subject, target page, anchor text etc) or you would go with a link on a 10-15 links per page but not that 'powerful' and not that related (not spammy but more general on the subject that can contain links to some other non related resources). Eg: Option 1: www.whatever-name.com/links.html the entire domain is about x. It has 250 links in that page (in the links.html) all links on the links.html pages are somehow related / resources with x. Your link can be placed with an anchor text related with x that will target a page on your site related with x. Domain page rank : 6 (as a general indicator), Page PR, the links.html one, PR: 2 Option 2: www.some-other-name.com/x-is-so-great the entire domain is NOT about x, just the page. It has 5..10 links in that page (external links more or less related with x - but not spammy) Your link can be placed with an anchor text related with x that will target a page on your site related with x. Domain page rank : 3 (as a general indicator), Page PR, the links.html one, PR: 1 What's your best option ? Thanks !
Link Building | | eyepaq1 -
Newbe question - What is the most effective link building strategy? (white hat)
Hello, I was just wondering what is the best way in terms of time-spent/results to create links to your site. I just saw a couple of videos on article syndication and article spinning and was wondering if this really works. Cheers Luca
Link Building | | Lvet0 -
How to Define Quality of External Website During Link Building?
I want to know about process, method or tool which can help me to define quality of external website during link building. We are searching too many questions and topics on Google to resolve daily mind bubbles which land us on different website with different subject. I found that, I was able to drop my website URL over there but confuse about quality of website. I am selling Football and create external link from baby care website. So, will it make sense? My concern is that, Can we create external links from different subject website or specific to subject oriented website? Is there any specific method which help me to understand more about external website and help me to take decision about link building?
Link Building | | CommercePundit0 -
Best link building activities to increase velocity.
I'm running my own web based company selling security software. I'm a one man band and do the programming, web design, SEO etc. all myself. I've taken a very white hat approach so far and spend all my time writing guest posts and getting them published on tech blogs (I get 3-5 links per week doing this). The only tool I use is Buzzstream and I've been doing this for about 6 months now. I'm starting to see a few results but whenever I look at my competitors I see they have links from thousands of root domains. I feel like I need to increase my link building velocity with a new activity which will yield a much greater number of links than I am able to create using my guest posting strategy. I'm not keen to start spamming article directories or any other short term activity. I dedicate about 8 hours per week to SEO and I could afford to spend around $700 per month if necessary. Any help would be much appreciated.
Link Building | | Riona0 -
Article Submissions for Link Building
Does anyone have any experience submitting articles as a Link Building method, and if so, do you have any specific submission sites that you would recommend?
Link Building | | OrganicDigital0