What are some of your best tips, strategies or resources for link building?
-
I currently work for a contract manufacturing company so when I think about building links it seems as if it's going to be a daunting task. Mainly because any kind of content that you can come up with is rather dry. When I go about searching for links I usually run into a lot of directories that charge anywhere between $25-$50 for a listing.
I've had a hard time convincing marketing that we should start a blog which may be a good way to build some links if we come up with quality posts but those posts may be few and far inbetween.
Does anybody have any recommendations for building links for this type of company or subject matter?
Also, and I'm sure we have all heard this. When I mentioned the fact that we should be building some quality links to the site marketing first asked why and then commented "Well that shouldn't take you too long". Why is it so difficult to get management to accept the fact that managing a website is an ongoing and constantly changing process that involves research and experimentation?
-
Gyi Tsakalakis
I actually went to management with three sites that ranked on page one of Google for our most important keyword and asked them to verify that the companies were our competition. Management countered me by printing out some pages from a competitor that they knew of but ranked no where near the top of Google. So I think they kind of missed the point of what I was trying to prove. So I've had some difficulty even getting off the ground.
-
That's a lot easier to make a connection than say a travel website... What, you don't want your hotel to associated with roaches?
-
They don't understand that top rankings in money SERPs are usually deliberately done and highly competitive. It's just like war!
-
Why is it so difficult to get management to accept the fact that managing a website is an ongoing and constantly changing process that involves research and experimentation?
+1 for competitive analysis. Show your client what their competitors are doing and what impact their efforts are having. In my experience, even if they don't quite "get it", they will be forced to acknowledge that their competitors are, and that can be enough to drive them to understand this. Especially when you can show changes over time.
-
You've got stuff on the blog about humanely dealing with pests, and about how pest control is better than exterminators... along with saying annihilation of the pests isn't what you want, so maybe...
http://arachnophiliac.info/burrow/how_to_get_rid_of_spiders.htm
Worth a try
-
Letting like minded link friendly people know that you have a site you'd like links for. Honestly, be direct and ask. I am pretty sure I could find you a link if I knew what site you wanted it to and as long as it's not a bad neighborhood.
This may not be the best place to try it but let's see... Can anyone here find a me a link for www.BlogPestControl.com?
Well if it doesn't work here try Twitter. Twitter is a great link building tool.... not Tweets but DMs. Feel free to DM me your website.
-
That PowerPoint presentation sounds like a good idea.
If you can include data about your competitors.... about how they have a ton of links, busy blogs, tons of content. etc. They have been investing in this stuff for at least ten years and you are playing catch-up.
Also let them know about SEOMoz and other training that you can attend. They are asking you to go out and fight the heavyweights in your SEO niche. Would they ask you to go into the ring with the boxing heavyweight champion without a lot of training, investment and preparation. They wouldn't. This isn't any different.
At the places I have worked I would have to be careful about getting the boss into a training session like this. It has to start out punching with vital information and stay that way to the end or he would get itchy. I think that it would be better to shoot for a short presentation that would put seeds in his mind and make him ask for more rather than try to get him for two hours. Just sayin' how things were were I used to work - your boss might be different.
-
Thanks for your response. I have been spending some of my own time gathering some data on our current rankings for some our most important keywords. I'm happy to say that some time that I've spent recently on some on page optimization have increased our rankings for some keyterms. But now it's time to push the site to page one of Google instead of page 2-3-4 or 5.
You hit the nail on the head regarding my current situation. A very small amount of my time is spent managing the website but I feel as if it should be a full time position. Instead of letting it sit and HOPE that people will visit and contact us, we need to spend more time climbing the ranking and then experimenting with landing pages to get visitors to convert.
Perhaps a power point presentation with graphs, historical rankings and suggestions and what to do moving forward is in order?
-
Why is it so difficult to get management to accept the fact that managing a website is an ongoing and constantly changing process that involves research and experimentation?
I think that a lot of people in your position have the additional job of educating other key people in the company about how search engines work. Without that they will think that all you have to do is tweak the pages and the rankings will rise. But, as you know, SEO is a "battle of resources" and those resources can include: content, links, social presence, education, allies, time and more. Since those resources all cost money then you have to educate them to get the allocation. If you don't do that then they will think that you are a failure at tweaking and hire someone else. So, this education is of jugular importance to your status at the company and your recommendations when you leave.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am looking for a software to keep track of the back links or link building
Hi Guys, I am very new hear. I just joined. I have a few websites that I need to manage. I am looking for a software that will allow me to manually add the links that I have been able to acquire. It would also be a bonus if it could search for the links to my site and to see if its still active. Because I have a freelancer working a few hours a week on link building and I need to keep track of the links. I am looking for something simple and good. Any suggestions? By the way, I used Raven Tools many years ago, and it had this feature. But since joining Moz, I don't want to be paying for 2 subscriptions. And I don't know if Raven still has this feature. Your suggestions would be appreciated. Thank you. Ryan
Link Building | | RyanNewman0 -
Frequency of Manual Link Building Monitoring
Hey Moz! We're in the middle of performing a link remediation campaign, and had a question regarding new links. We do not acquire any links through methods that break Google's guidelines, but we recently discovered a suspicious link to our website that happened organically. What is the recommended frequency for manually checking all newly discovered links to our website in order to catch/remove toxic links? Monthly? Bi-monthly? Yearly? Thanks in advance!
Link Building | | TheDude0 -
Internal Link Building
For a large part of our SEO we have been focusing on inbound links (mainly from guest posts and blogger reviews). But our rankings have dropped (though I understand there is a natural fluctuation in rankings quite often) this week and it occurred to me that we should be focusing more on internal link building as well. We, of course, link often to our home page and have related products on every page but we lack a lot of direct key word links in in our description. Would it behoove us to be on a specific product page--take for example owls and friends wall decals--and somewhere in the description add something like "our nursery wall decals are safe for....and have "nursery wall decals" be the direct link since that is a key term for us? I just wanted to make sure that we are headed in the right direction before I spend a massive amount of time updating all these product pages. Any input would be really helpful. Thanks so much, Elizabeth
Link Building | | WNL0 -
Is Back Link Building still Good Practice
Since all the updates from Google I'm unsure as to whether I should be pursuing good quality back links and how many per month?for my website www.polesandblinds.com . We don't have a very large back link profile and its at least half of some of our competitors, we are currently active on blogging and the 4 main social sites. Many Thanks I look forward to your suggestions/advice/criticism.
Link Building | | JonnytheB0 -
Link Building Techniques of 2013
I read the recent post of Future proof link building.I totally agreed that this is the way we need to build all links.This is the answer to how we need to create backlinks. I have a question for many senior members here.Which link building technique they are using especially to increase domain Authority. with Techniques If you possible source or guide me how you do it,that so nice from your end.
Link Building | | csfarnsworth0 -
How do you put together a link building strategy?
I know after all the Google changes link building is different than it used to be. How do I put a link building strategy together that I can understand and follow? I have fixed most of the crawl errors and my site is still low on the search for most of my targeted keywords. Is link building the answer? Or are there other options I'm missing?
Link Building | | JHSpecialty0 -
Learning link building
I want to learn from one of the best how to do real link building. I currently outsource this and just aren't sure if they're that good or not. Can you please let me know if Rand is doing any training or presentations on this in L.A or California this year? And if not him maybe someone else you can recommend who's good. Thanks much.
Link Building | | afranklin0 -
To hire a link building company.... or not?
I am doing a lot of the niche partnership link building but I am looking for a company to compliment some of my work in other related areas. Need some advice from the group. A couple of questions: 1. I'm looking for a company to acquire around 20-30 links per month. Not talking about easy directories or social links, but good (PR 3+) sites that are somewhat related to my business. Is that a reasonable request? 2. What should I expect to pay for this each month? 3. Any good suggestions on companies in the US. I am a small startup with a fairly limited budget, at least for now? Thanks everyone!
Link Building | | paddlej0