Better Business Bureau
-
Two questions about BBB.
1. The PA for some company listings is 0 and the PA for others is much higher. Is this because some companies have a link back to their listing and others do not?
2.I checked a random sample of companies with links from BBB to their company site, but the links are not listed in the OSE. Why is that?
Best,
Christopher -
BBB called me yesterday and I decided to give them a chance to convince me of their value rather than hand up on them.
When I asked them what value they will they produce for my business the number one answer was the "SEO benefit" of getting a link from their website. This was over half of the guy's answer. So, it seems that the BBB is in the business of selling links, but when I went to BBB website for my region, all of the links to businesses were "nofollow".
-
- i use http://www.majesticseo.com for checking backlinks. It shows everything and is far superior than ose in my opinion.
-
I think a BBB link should be a great link for SEO purposes if you can afford it whether or not it is showing up in OSE. Since the price is prohibitive for smaller businesses, it is a good signal that you are a quality site (spam sites rarely have a link from the BBB).
The other benefit is that visitors are more likely to trust your site if you have a BBB badge since it is a trusted brand that has approved your business. This can lead to higher conversion rates because people are more likely to buy from sites that they trust.
-
Thanks for the quick response. Is SEO one of the reasons your companies are BBB members? What are the PA for your BBB listings?
Best,
Christopher -
I would assume it's a combination of what you mentioned, how long that listing page has existed, and how well it's linked to internally.
I am surprised what OSE doesn't pick up sometimes, but it's still the best thing out there for competitor analysis. I'm sure it will continue to improve and it may very well pick up those links in the future.
Out of the 4 sites I help that have BBB listings not a one shows in OSE. And the listings have existed for years. Google Webmaster Tools shows them though, so assume they're not going unnoticed by Google.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question about reciprocal link building. I'm not an SEO professional, just a local service business owner.
I did a link page on my website 13 years ago and never took it down. Should we scratch that page all together? Is it ok with Google to do a page on Recommended local service providers. Maybe I can keep some of those reciprocal links if that's the case...
Link Building | | FVLMS0 -
Why isn't SEOmoz a BBB accredited Business?
I'm just curious. I help run an online resource-based business. Recent'y, I've done a fair amount of research about becoming a BBB accredited business and it all seems to point to it being worth the money. No only for the link, but also for the potential increase in conversion due to the trust that comes along with their brand. It just seems to make good business sense. But I noticed that SEOmoz isn't accredited, and it made me wonder if there was something I wasn't considering? I mean, why wouldn't they want a valuable link like that? Does anyone know anything I don't?
Link Building | | CobraJones950 -
Business.com still relevant(after all the recent updates)
Just curious if paying for a business.com link is still relevant at all. I cancelled my yahoo paid directory listing after researching on here. Can put the $300 to better use elsewhere. Just curious if business.com is now not the best use of money either. Thanks! Aaron
Link Building | | astahl110 -
Why is Business.com a valuable link when they are all nofollow?
Earlier today, I received a $50 off coupon for a Business.com listing. Back when I was really learning about directories, lots of people recommended getting one of these listings because editors actually review it to make sure the website linked is of good quality. Even the SEOmoz Directory Guide regards it as a good link. Now, it seems like every outbound link from Business.com has a 'nofollow' tag right when they link to the target website. Furthermore, the actual business listing doesn't even link to the website! Let me take, for example, web design companies: http://www.business.com/internet/web-design/ This directory has tons of 'nofollow' links. On top of that, if you take any of the companies listed and do a search for their business page, the business page doesn't even have a link to their website! That doesn't exactly seem like it's worth $300 a year... Any chance there is something I'm missing here? I'm not fully understanding this, it seems.
Link Building | | CHEATERS0 -
Which Link Strategy is Better: .edus or Blogs?
Suppose you only have enough resources to execute a strategy that will earn links from 100 .edu sites or a strategy will earn 100 blogs on your industry. Which would you choose?
Link Building | | ProjectLabs0 -
I'm interested in knowing link building strategies for regional businesses.
I'm not just interested in sites to target, but also how to manage anchor text when you are targeting phrases that include a keyword + a geo modifier. Thanks!
Link Building | | medtouch0 -
PR Web or Marketwire which is better
Hi I am currently considering two online PR services, Marketwire and PR web. Just wondering if anyone has a opinion on which one is better in terms of SEO value? Or if anyone has done any experiments on either? Thanks for your help. Cheers Mik
Link Building | | increation1 -
The quality of links is measured by website relevancy to my business?
In Open Site Explorer links are being valued with Domain Authority and page Authority. My question is if you measure somehow the relevancy of the website with the business of the website to which the links are going? I have learned that an important part of the value of links is the relevancy of the website with my business. I am seeing for example a link from a children website to a car related website as very much valued. I dont see very much relevancy with both so I wonder you take this into account.
Link Building | | ceesie0