Which kind of testimonials increase more the conversion rate of and e-commerce website?
-
In an e-commerce website is it better to have:
a) Email of happy customers.
b) Reviews of customers ad hoc.
c) VIPs that use the product in sale in the website.Which of these from your direct experience works better?
Please show us what is working and what is not from your experience, suggestion, ideas, best practice to create an effective testimonial section of and e-commerce website are appreciated!
Many thanks in advance,
YESdesign team
ps. we don't have the budget for images and or videos…
-
Many Thanks Irving.
Do you have a couple of example of e-commerce that use that with microformatting? Just to understand what are the best practices in doing that.
-
I agree, i would ask the company if they have a plug in or some work around. if this CMS doesn't support it, maybe it makes sense to look at a CMS that is more up to date
reviews are in (also microformatting rich snippets will show the stars in search results) - testimonials often seem fake, anyone can write and post anything on their site. with reviews you can see where it is coming from so lends credibility.
-
Hi Johnny4B, thank you for your advice.
Unfortunately the e-commerce CMS does not support the product review and we have no budget for let the deveolper to add that functionality.
Do you know some "review website" in which every e-commerce should invest energy/time/money to be in?
Many thanks again.
YESdesign
-
Why not product reviews, used by almost every e-commerce website .... And used by me when I shop online
I imagine they are without doubt the most powerful sort of review on an e-commerce website, assuming of course they are good reviews
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for feedback on review website
Hello Moz community. I’m looking for feedback on how
Content Development | | Paul-Paquin-Golden-Financial
to improve this national company review/comparison website. We bring in experts in the industries we are writing reviews on. Well then conduct extensive keyword research and provide an SEO optimized recommendation content briefing to the writer. The writer creates the content including the high search volume and most relevant keyword phrases that people are searching for. We also make sure to match the intent of the keywords to Commercial intent for the content to ensure it matches our audience. For example, we brought in a leading audiologist and created the top Hearing aids for tinnitus.. How can we improve the process and site, any recommendations?0 -
What to do with outdated and irrelevant content on a website?
Hi everyone, On our corporate website we have a blog where we publish articles which are directly related to our company (house heating systems and gas cylinders) and some articles which are completely irrelevant to our core business, but which might be of interest to our potential clients. Recently I've been told that it is not a good idea to include these not directly related posts to our core business, because Google might be somewhat confused at to what our core business is all about. I was advised to research this topic and think of completely removing blog posts that are irrelevant to our core business from our blog. By removing I mean completely removing pages and setting a 410 status to tell Google that it is not a 404 error but that these pages were intentionally removed. I would like to hear some independent advice from Moz community as to what I should do? Thank you very much in advance.
Content Development | | Intergaz0 -
My website is struggling to receive traffic I think I have a serious error
Hi, My website would receive a lot of traffic and then I asked a SEO company who contacted me to do some work on the site. Since then, the site has dropped in the rankings and our traffic has dropped by like a lead balloon. Instead of receiving thousands of visitors, today we have received 10. I am finding that I have articles no longer in Google but they are in Yahoo. Here is an example of an article that was once popular https://www.in2town.co.uk/travel-advice/how-to-save-money-booking-a-holiday-through-a-travel-agent/ I have tried everything and now I do not know where to turn. I am not sure what they have done but everything has now failed. We have not been penalized and our hosting company have said they cannot find anything wrong. Due to this problem we have stopped writing articles and have spent all our time trying to work out what has gone wrong. If anyone can give me advice and point me in the right direction then I would be in your debt.
Content Development | | travelmagazine0 -
I want to swop a site to an existing domain. i.e. it was http://A.com and now want it to be B.com...please help
The company I have started working for as two main websites. The main website (A) is out of date and not very functional but has the companies prime domain name. The other site (B) has their ecommerce engine. I'd like to make B the prime site i.e. take over A's domain name. Huge warning bells are going off regarding the SEO of this decision. Any advice or suggestions in how to go about this without destroying the company's SEO would be greatly valued.
Content Development | | SoutherlySwell0 -
I work on a uk decorating website with five of our own bloggers all of which reside on the home page of the website on their own separete blogging urls as sub domains - is this a good idea or would google not like this from an seo point of view?
Should blogs that are part of an overall content site be on separate sites and link in or is it ok to promote them as content on the home page of the site and take users off to their own url to view the site. Is this good practise for seo?
Content Development | | Pday0 -
Is it possible for a website with only 20 pages to be ranked in top?
Hi, I want to ask is it possible for a website with about 20 pages to be ranked well in Google for keywords with middle concurency? Most of the web sites in the top for such keywords are with much content and many pages. This is the web site: http://logos-sofia.com/ And that's are the comeptitors: https://www.google.bg/search?q=курсове+по+немски&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-GB:official&client=firefox-a
Content Development | | vladokan0 -
Is this a good website design for attracting google and readers
hi, we are looking at re-doing our website and would like to know if this site is a good example of attracting traffic and google. what i mean is, they only have the title of stories and not much content, please take a look and let me know if we can learn any lessons from this site or if they should be adding more content http://www.femalefirst.co.uk/
Content Development | | ClaireH-1848860 -
Blog content practices for e-commerce sites
What is the best practice in regards to content for e-commerce blogs on the same domain as the web-store (blog.storename.com)? What balance of content should be on the blog vs. the item & section pages or doesn't it matter?
Content Development | | MEldridge0