Multilingual Website - Sub-domain VS Sub-directory
-
Hi Folks - Need your advice on the pros and cons of going with a sub-domain vs a sub-directory approach for a multi lingual website. The best would be a ccTLD but that is not possible now, so I would be more interested in knowing your take on these 2 options.
Though, I have gone through http://www.stateofsearch.com/international-multilingual-sites-criteria-to-establish-seo-friendly-structure/ and this somewhat vouches for a sub-directory, but what would you say'?
-
When I say just translating, I mean only translating to the main language of the country and not changing the content. Just translating content is not targeting the country. You should be hiring someone native to that country to help rewrite things for the people in that country. Geotargeting means each country has content that is targeted to them. If a company is not going to take the time to target the content to the country in question, then it is just mere translation and that can cause duplicate content issues.
-
Kate, when I say that I am targeting countries, the content on the website will obviously be translated into their local language. So, it will be translating but for different countries on the website. I hope you meant the same thing when you said "and not just translating". I believe the best way to go would be to use sub-folders rather than sub-domains to maintain the domain legacy and authority across the countries.
-
If you are in fact targeting countries and not just translating, I'd use subfolders. It gives your new sub sites a running start by keeping the same domain authority as the bigger site.
-
I will be targeting actual countries Kate. Will also be using Google webmasters to geo-target for different sub-domains/sub-directories.
-
Are you targeting actual countries or just people speaking different languages?
-
Thanks Federico, will take a look at the video. Though, for me the battle still remains on how to proceed, for now the sub-directory option looks the one. I hope to get some more views on this before I finalize the architecture.
-
According to Matt Cutts, if you don't want to get all those localized domains, such as domain.it, domain.es, etc., then you are better of using subdomains.
The the video: http://www.youtube.com/watch?v=GyWx31GeQWY
But it is really up to you. Make sure whatever route you take, add each subdomain / domain/folder to WT, that way, you can target specific markets for each language.
Hope that help!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Acquired domains for SEO
hi there, For one of our insurance websites we acquired a domain, this domain is going to be redirected to our domain. After some research we discovered the domain we've bought also includes other domains which 301 redirect to specific 'insurance products'. These domains are also included in the deal. But what is the best technical solution for redirecting these specific redirected product domains? They already redirect to the product pages of the domain we've bought, so after redirect this domain, the sub (product) redirected domains will also link to us. It would be like this: A) www.sub-carinsurancesite.nl (301) -> www.domain-we-bought.com/car-insurance -> www.ourdomain.com/car-insurance
Technical SEO | | remkoallertz
B) www.sub-carinsurancesite.nl (301) -> www.ourdomain.com/car-insurance & www.domain-we-bought.com/car-insurance -> www.ourdomain.com/car-insurance etc0 -
Website indexed but not ranking for anything
hello everyone, It seems my website http://www.scribidocampus.com/ is indexed by google but it si not ranking anywhere, even wehn i google scribidocampus. If i search any of the text on my website in " " no results come up. can someone tell me the reason?
Technical SEO | | themesh0 -
301 vs 302
Hello everyone! I'm working with a site right now that is currently formatted as subdomain.domain.net. The old version of the site was formatted as domain.net, with domain.com and several other variants redirecting to the current format, subdomain.domain.net. All of these redirects are 302, and I'm wondering if I should have all these changed to 301. Many of our old backlinks go to the old format of domain.net and i know the juice isn't being passed through, but i was wondering if there is any reason why you may want a 302 over a 301 in this case? Any insight would be appreciated. Thanks!
Technical SEO | | KathleenDC0 -
Some of my website urls are not getting indexed while checking (site: domain) in google
Some of my website urls are not getting indexed while checking (site: domain) in google
Technical SEO | | nlogix0 -
Website Down
Hello guys, My website hasn't been reachable for couple of hours today and I can't really understand why as no links have been built, all the best practices have been followed regarding on page optimization. I also checked google webmaster tools and there are no warning messages, crawl problems or anything so I don't understand why this has happened. Now for some reason the website is up and running again.
Technical SEO | | PremioOscar1 -
Website is not indexed in Google
Hi Guys, I have a problem with a website from a customer. His website is not indexed in Google (except for the homepage). I could not find anything that can possibly be the cause. I already checked the robots.txt, sitemap, and plugins on the website. In the HTML code i also couldn't find anything which makes indexing harder than usual. This is the website i am talking about: http://www.xxxx.nl/ (Dutch) The only thing that i am guessing now is the Google sandbox, but even that is quite unlikely. I hope you guys discover something i could not find! Thanks in advance 🙂
Technical SEO | | B.Great0 -
Domain Forwarding Help
A friend of mine is a domainer and he wants to forward 21 parked niche specific domains to my site for extra type-in traffic. This will turn out to be 30 extra hits a day. Obviously, since these are parked domains, the SEO benefits are none, we just want the traffic. My questions is how to do it. These are his parked domains, and will not be redirected forever, is a 302 redirect the best plan here? He planned on just going into his hosting/domain admin and selecting "forward domain" -- is this ok too? Also, he would prefer to forward these domains to a single domain he owns, and then forward that single domain he owns to my domain. So someone who types in one of these 21 domains will go typindomain.com ---> hisredirectsite.com ---->mysite.com any implications here? What is the best option and how to do it? Thanks
Technical SEO | | terran0 -
Tutorial For Moving Blogger Blog From Sub-Domain to Sub-Directory
Does anyone know where I can find a tutorial for moving a blogger.com (blogspot) blog that's currently hosted on a subdomain (i.e. blog.mysite.com) to a subdirectory (i.e. mysite.com/blog) with the current version of blogger? I'm working on transferring my blogger blogs over to wordpress, and to do so without losing link juice or traffic, this is one of the steps I have to take. There's plenty of tutorials that address moving from blogspot.mysite.com to wordpress and I've even found a few that address moving from blog.mysite.com (hosted on blogger) to a root domain mysite.com. However, I need to move from blog.mysite.com (blogger) to mysite.com/blog/ - subdirectory (wordpress). Anyone who knows how to do this or can point me in the right direction?? Thanks.
Technical SEO | | ChaseH0