Should you publish Q&A on individual pages?
-
If you are answering common questions about your industry, should you create a separate page or place it on a existing page that is related.
On one hand it may be seen as thin content on those pages. On the other hand it may be a poor user experience if someone lands on your page and has to scroll down to find the answer.
-
I completely agree with Martijn and Takeshi in that whether or not you should make unique pages for each question depends on how in-depth the answers are.
I'd like to add that whether you create a single Q&A page or an overview page, you can easily mitigate the usability issue by using anchor tags. List all the questions at the top of the page and then break out the individual questions and answers(or questions and excerpts of answers) below the list. Link each question at the top of the page to the corresponding question and answer further down the page using same-page anchor tags. This will minimize the amount of scrolling required to navigate the page. You can also place same-page anchor tags periodically down the page that jump back to the top of the page.
This FAQ page about CrossFit is an example of using same-page anchor tags both ways: http://www.crossfit.com/cf-info/faq.html. Hope that helps, and best of luck!
-
The Q&A section you're posting in now uses separate pages
But it really depends on how much content you are putting in your Q&As. If it's just a sentence or two it's probably best to combine them all into one page. If you're writing 500 word articles with videos & graphics, it's better to have separate pages, and maybe include an overview page that includes all the questions as well as excerpts of all the answers, with links to view more.
-
I'd say this would really depend on how thin the pages are at the moment where you could add the questions and how long possible answers may be. If you answer the question if the sun is shining then yes I would probably add them to the existing pages. If you're really going to create a research on why the sun is not shining including quotes from Al Gore I would recommend creating new pages for this. It's a bit of a lame example but hopefully you see my point on this.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wrong Page is Ranking
My client is an Ecommerce reseller of a few major scooter brands. We currently rank fifth for a particular brand name but our main brand page isn't the one that ranks. Instead, it's a product page. The main brand page has an A rating from Moz for the desired keyword phrases. Neither page has any backlinks. Any ideas on why our main brand page would be outranked by a product page? What could we do to change this?
On-Page Optimization | | TrinShin0 -
A question on cached pages
Hi all. I have been testing different ways of writing the text on the homepage of the website www document-management-solutions co.uk because we are ranking very low for the keyword Document Management Software. I've recently learnt about pages being 'cached' and wanted to just clarify something. The last time the page was cached was on 26th March. I have made changed to the homepage since then and wanted to see how it has affected our ranking. Will I not be able to know if it has had a positive/negative effect until the next time our page is cached? Thanks
On-Page Optimization | | janc0 -
Changing the url of a page
Hello. I would like to change the url of a page. It currently has very few inbound links. I would set up a 301 redirect to the new url. Is there anything else I should take into account before changing the url? Is there a downside to changing a url? Do inbound links carry the same value when a 301 redirect is involved? Thank you!
On-Page Optimization | | nyc-seo0 -
Home page keyword effecting internal page ranking
Hello, My client has a second keyword for the home page that is competitive. The home page is not being ranked for this keyword. Instead, an internal category page is ranking. This internal category page is more relevant than the home page - it shows the categories for the actual products that this term refers to. But everyone around us in Google's page results has far more backlinks than the internal page, and we're all heavily optimized for this term. My question is, is it safe to pull the second term off of the home page or is this internal page strong because it is somehow being strengthened by the home page optimization?
On-Page Optimization | | BobGW0 -
On page optimisation reports
Hello, How do I configure these reports to check my landing pages, rather than just my home page? Thanks, Bilal
On-Page Optimization | | PLP0 -
On Page Optimization Reports
How is it determined which terms and associated urls are chosen when SEOmoz tracks your On-Page Report Card? I'm receiving a lot of F Grades for terms I'm not really interested in and a lot of terms I'd like to be tracked aren't. Is there a way I can manually choose which terms and pages I'd like to be shown?
On-Page Optimization | | ClaytonKendall0 -
I am optimizing my webpages according to suggestions from the On Page Report Card. Should I have more than one keyword for a page?
I am optimizing my webpages according to suggestions from the On Page Report Card. Should I have more than one keyword for a page or should I make separate pages for each keyword even when they are similar? Will Google penalize me for making similar pages? Imagine selling, bargain milk chocolate peanut clusters. Keywords examples could be: Bargain chocolate Bargain milk chocolate Bargain milk chocolate peanut clusters Bargain chocolate peanut clusters Chocolate peanut cluster bargains Milk chocolate peanut cluster bargains Etc. Will one page called http://mycompany/bargainmilkchocolatepeanutclusters.com be OK or should I have one called http://mycompany/bargainmilkchocolate.com and one called http://mycompany/bargainmilkchocolatepeanutclusters.com and one called http://mycompany/chocolatepeanutclusterbargains.com , etc.? Thanks for your advice.
On-Page Optimization | | KSHAYY0 -
Should I use a Page Name variable after the ? for a dynamic web page
I'm converting for static to dynamic web pages. It appears that the page name is used for page ranking in the search engines. Will adding a Page Name variable help to increase our SEO. For example aspecialgift.com/subcat.php?PageName=GiftPage&ProductID=ABCDE. Does the page name variable make a difference?
On-Page Optimization | | NCBob0