Blog articles on website vs submitting to article submission sites
-
I had some articles created for a client. The site is on WordPress. I'm wondering if it is best to add the articles to the blog page of the website or if it is better to submit the articles to ezine articles. Or can I submit the same article to both places? Is there a strategy that should be followed generally speaking when creating content for the blog vs article submission sites? The goal is to increase the ranking for target keywords. I realize that the answers could take a lot of different directions. But generally speaking I would like to know, If I have an article where is the best place to add it to achieve better rankings for target keywords? Thanks for the help.
-
You could post the originals on your main website first and then rewrite the articles and syndicate them on other sites for backlinks, Generally speaking I don't think its a good idea to post the same content to your own site and other sites, though if you really must do it make sure the article is indexed on your site first before you post it elsewhere.
Also please be aware that you probably wont just get just 1 backlink if you post to Ezine as a lot of people syndicate the articles it would probably lead to the article being posted in a lot of places so be careful with exact match anchor text and generally don't post the same content on Ezine and your main money site.
Hope that helps!
-
Yes, there is a down side to putting them in both places and that is duplicate content. You can use cross-domain canonicals to indicate which is the original one, but if you don't have control over the other site, you cannot be sure they will cooperate.
-
I'd mix things. The best, most informative, image rich article should go on the client's website (they'll attract natural links over time, which are the best), some good articles could be written for gust blogging (work only with high quality blogs), a few articles on article directories.
-
If they are kickass quality articles then post them on your own website.
If they are crappy then give them to your competitors.
If they are in between then improve them to kickass quality.
-
As a recommendation, do not use article submission sites. Most of them are of low quality and contain a lot of spam. Instead try outreaching bloggers or webmasters for guest post opportunities on related-niche websites.
As for post the article on your blog vs another website, it really depends on a lot of factors, including the article's target audience, how popular is the website you'd be able to submit it to, where in the lifespan of your blog are you, what your goals are, etc.
There's an excellent article with a lot of opinions that cover this topic: http://thinktraffic.net/guest-post-or-own-site
Hope this helps!
-
Thanks for your response Linda. The content is definitely unique and good quality. I believe it could be of higher value, but I do believe that it does provide value.
Is there a downside to putting the content in both places (blog and article submission site)? If the content should be different do you have any suggestions in determining what content to put on the blog vs an article submission site?
Thanks.
-
It can sometimes make sense to submit content to a site that has higher visibility and traffic than yours to get the exposure, but in general the best place to put your own content is on your own site, certainly if you want to rank for target keywords.
Also, you mention that you had some articles created for a client. Keep in mind that if this is content that is churned out in bulk, it is not likely to do well. You should make a point of using unique and high quality material.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it better to develop a good keyword I found on a new page on an established website or make a new site?
So I found a keyword that I want to go after, it gets over 30k searches a month, has a 100% CTR and has a difficulty of 42. Now my question is would it be better to build a page on our already established site (DA of 46) since the site and keyword are both related. Or would it be better to get a domain of that keyword and build a small site about it? The .com is taken but I could get a .co or .us just not sure if its worth making a new site or if I should just build a page on my current site about it.
Link Building | | americancasinoguide0 -
We had a blog that has been inactive since 2011\. Now since the website is redesigned and we are working on link building, is it advisable to use the old blog content in the new blog?
The content of the old blog belongs to the company, hence no issues of copied content. The options I have are: 1. Use old content as is 2. Re-use old content in more interesting format i.e use info-graphics and the likes 3. Do not use any of the old content. Create new content
Link Building | | Tusk2Tail0 -
Is guest blogging still working?
Hi, Anyone still using guest blog tatics (sush as http://myblogguest.com/) as an effort on seo? Is that still a valid option nowadays. Thanks
Link Building | | LauraHT0 -
Detected a bad site linking to you? what to do?
I have detected on linkdetox site that had stolen a face photo of a smile from a star my website and is linking to the page. I uploade a disavow with that site very bad domain. But my question is if should a take that picture of my site or rename so the link goes to 404. It is not an important or relevant page for my website
Link Building | | maestrosonrisas1 -
Can you duplicate on site Blog Posts to Google Plus
I have read from an authorative source that you can duplicate your blog posts on your google plus account without issues as google knows that this is your 'property'. is this correct and what would be the value in doing so? until we have need sign posting new blog posts with a link. Ash
Link Building | | AshShep10 -
Precautions for Linkbuilding with Mommy Blogs
If you are seeking links from blogs in a niche that is known for having a lot of commercial links from reviews or sponsored posts what precautions should you take? Should you avoid any blog with sponsored posts or that reviews products?
Link Building | | ProjectLabs0 -
Do article submissions work for SEO?
Im wondering if article submissions with backlink work for seo? How google handle with these submissons? Thanks
Link Building | | joeko0 -
Open Site Explorer
Typically when using Open Site Explorer to analyze links, how long does it take for them to show up? I have some links that are on high page ranking sites, yet they still do not show up with the Open Site Explorer. Thank you
Link Building | | TP_Marketing0