Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does every keyword need its own landing page?
-
So we're doing a bunch of keyword research. We've identified the big traffic, higher competition keywords and we've identified tons (thousands) of long-tail keywords that would be appropriate. What I'm wondering is: does every keyword need its own landing page (or content page)?
Obviously, we'll be building content for all the primary keywords we're targeting. I'm less mystified about that. What I'm more confused about is what to do about the long tail keywords. For there to be any measurable traffic increase, we need to rank well for thousands of long tail keywords. But it's just not realistic to create thousands of quality content pieces to target each of these long tail keywords individually. So how do you go about ranking for large numbers of long tail keywords?
I saw somebody post about using an FAQ page to target multiple long tail keywords which makes sense but even with that I'm not going to have a thousand questions.
How does one go after large volumes of long tail keywords?
Thanks,
--eric
-
To start out with, I'd think more along the lines of unique content for each product vs. for each keyword, but yes you want unique content for each of those pages and each page should be focused on one keyword.
-
Thanks very much -- that totally makes sense. I very much like the idea of breaking things down in to manageable chunks and tackling them in smaller batches -- staring at a list of thousands of long tail keywords is certainly intimidating.
To confirm: am I understanding you correctly that the ultimate goal will be to have unique content for all the long tail keywords?
-
Agree with the above, work out what each KW is worth in terms of revenue, however, there are many KW, depending how LT and varied the KW are, that can be targetted within the same page without seeing the list of KW though, it would be difficult to estimate. We've often managed top 3 results for closely related groups of 3/4 variations around a keyword so qualifiers like "cheap" + main keyword or "buy" + main keyword (relating to price/purchase) and also quality like "boutique" or "luxury" or "budget".
-
Eric, give this a try:
Take one of your long tail keywords, plug it into google search and review each web page that shows up in the first page of results. Note how focused is each one is on that keyword--at the exclusion of any other keywords. Do other searches on similar long tail keywords on your list and see if the same pages show up in the results or if a different set of pages show up in the results.
If you compare all of your keywords to what shows up in the search results, you're likely going to find a couple of things. 1) You're going to get a tiny taste for how much time and effort it's going to take you to create content for each of those keywords; 2) You're probably going to find that for a majority of your search terms, different sites show up for each search; 3) You're a bit overwhelmed at the realization of how much content you're going to have to create.
If that's the case, do yourself a favor and pare down your list of keywords to a small fraction of the total and work with those as a starting point. Create your content for what will be your most profitable terms, keeping in mind that the whole purpose of its creation is to get your target audience members to engage with it in some fashion. Work in your content for your longer-tail keywords to help bring in traffic for those terms as well as to provide ranking strength for your money terms. When you've got a good grip on that, start branching out into you next tier of keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What Keyword density would you suggest?
I have been experimenting a little bit with desc lengths and keyword density. Sometimes MOZ says keyword stuffing and google ranks higher the page with higher density. Obviously, it can't be artificially packed with keywords but putting more than GWT/SEO suggestions sometimes comes with a good result. What is your Experience? if you decide to extend the description to 5000+ characters would you hide this to Javascript or kept it all on the page? Bottom or Top. Does it really matter? (We are talking about e-commerce category page)
Content Development | | Miniorek0 -
How many words per page?
I know this has been answered before, but I don't think it has been in about a year (and we all know how quickly the SEO landscape can change). We're having a little debate on it right now and I'd be curious to get some feedback from the community. What is the minimum number of words you would use on a page? Does it matter to you if it's a second tier (website.com/x) or third tier (website.com/x/y) page? It's always a tough sell on design between trying to keep it clean and trying to provide a lot of useful information. I'd be curious what your thoughts are. Thanks! -Adam
Content Development | | AdamWormann1 -
Pages and categories with the same name?
I manage a wordpress based site that is needing to under go a site architecture overhaul. the site is christ.org and one of the problems is it has 89 pages but really only 4 are navigatable (not a word apparently). The site also has over 400 posts so categories and parent pages are both definitely needed. One option is I convert a lot of the pages into posts, but would that happen to break any links pointing to those pages turned posts? Or another option is to keep the pages and posts and create a bunch of subpages, then I would most likely end up with similarly named categories and top level pages. I would guess the name of the category needs to be unique from page titles right? And not just unique but very much differentiated than any page title (not posts but page titles). Maybe what I need to do is convert the pages that are not really unique into posts and put them in the category it fits with. And then keep those that are unique as top level pages. The architecture needs some serious work I think 🙂 Any help would be greatly appreciated.
Content Development | | ThridHour0 -
What is a Hub Page?
Can anybody explain what is a hub page? Do you have any example? In a other post, somebody suggest creating hub pages. This is the post: http://www.seomoz.org/q/online-store-with-4-products-available-in-50-sizes-need-tips-categories-products Thank you, BigBlaze
Content Development | | BigBlaze2050 -
Services Page vs Page For Each Service Offered
Read an interesting article about how websites with just a "services" page suffer and they should try to create a meaningful page for each service they offer... Read so many blogs right now that I can't remember where I saw it
Content Development | | JamesFx0 -
How many words should be placed on a home page, category pages, and product pages?
To optimize content for a website, how many words should be provided for a home page, category page and a product page?
Content Development | | gallreddy0 -
How many pages is too many to add to a site at one time?
I have quite a bit of excellent content articles at my disposal and we would like to increase the number of pages on our site. I could, theoretically add 100's of pages at a time. Does anyone have a good sense of how much content added to a sight in mass looks bad to Google? My plan is to add approximately 50 pages a week to our site, which already has 4000 pages of content. This is relevant content, since we are a custom writing service and all topics are covered. Our content is what gives us great organic hits and orders. However, I would like to add more than 50 a week...how many is too many? Thanks and I appreciate thoughts and feedback! Karen
Content Development | | eworld0 -
Should I Have No Index, No Follow On Blog Category & Tag Pages?
At some point in the past I read or was told that No Index, No Follow tags on category and tag pages were a good thing on a standard WordPress blog in order to prevent duplicate content issues. Is this still true or was it ever true?
Content Development | | eTundra0