SEO for a News based site : Outdated content
-
How do we maintain the SEO of a 5 year old News content based site? How should we deal with 3-4 year old content, which are outdated or not searched? Some of them are still useful as archiving/history of a topic..but not searched.... ??
Should we no-index them? or should we keep it like that?
-
Don't ask us.
Look at your analytics. Look at your income. Look at your visitor counts. Look at your links, likes and social shares.
One problem with big news sites is that they have waaaayyyy too much content and that makes it hard to manage. Many of them use category pages to keep the old content available. They have category pages for just about every city and person and organization that has ever been mentioned on their site. Then when that topic is mentioned in a story it gets a hyperlink to the proper category page.
The category pages can be enormously valuable and rank in the SERPs, pull in traffic, acquire links, likes tweets more.
-
Forget about the old content and build new content. That's the best advice I can give.
If the old content is good, keep it. If it sucks, get rid of it. If it's mediocre and timeless, re-vamp it.
Good luck!
-
I would leave them be. Use accurate meta tags initially, then just let them stay. One thing I would add if it is possible, is to use authorship rich snippets. If the news articles are reviewed, add that one too. Another suggestion I might give is to internally link them to newer articles. Like say you have one from 2007 that talks about Googles stock price, I would link it to the most current one that talks about Googles stock price and put a little message in about an updated article. Other than that, I think you will be fine.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Questions & Help
I have a woo commerce shop in the firearms industry which makes advertising even more difficult because no FB, IG, or Google campaigns. I do have other sources of advertising but I'm a complete noob when it comes to SEO and the like. I know it exists and its important and that's the extent of it. I was thinking of hiring someone on Upwork to take care of this on my website but what kinds of questions/things I should look out for to keep from getting scammed? Any tips would be appreciated
Content Development | | chrisjordan0i10 -
Reusing content on different ccTLDs
We have a client with many international locations, each of which has their own ccTLD domain and website. Eg company-name.com, company-name.com.au, company-name.co.uk, company-name.fr, etc. Each domain/website only targets their own country, and the SEO aim is for each site to only rank well within their own country. We work for an individual country's operations, and the international head office wants to re-use our content on other countries' websites. While there would likely be some optimsation of the content for each region, there may be cases where it is re-used identically. We are concerned that this will cause duplicate content issues. I've read that the separate ccTLDs should indicate to search engines that content is aimed at the different locations - is this sufficient or should we be doing anything extra to avoid duplicate content penalties? Or should we argue that they simply must not do this at all and develop unique content for each? Thanks Julian
Content Development | | Bc.agency0 -
Question About Embargo'd Dates and SEO Timeliness
Hello, this is a very specific SEO issue my company and I often have so we want to get a definitive answer for it. Let's say we're writing a guide about a product. Would we be better off releasing that guide as soon as we can (the information embargo date) or is it better to post that guide on the day the product officially releases for the public? We really don't know the answer here, because while we understand being first is very important, we wonder if timeliness with when people are searching for the information matters more. Thanks for all the help, Moz community!
Content Development | | TwinfiniteSEO0 -
Am I spreading my content & site thin?
I have a video section on my site. Basically I am filtering quality videos for my readers to check out. The videos are pretty much all embedded youtube/vimeo vids. There are a few categories, which are pretty niche-y in relation to my readers. In general they probably aren't seen as too relevant to the overall content on my site... Is it a mistake to keep these videos up? Could they be messing up my rankings since they aren't necessarily in line with the rest of the content on my site?
Content Development | | PedroAndJobu0 -
Is it possible to over create/post content?
My company has signed up with a vendor to help write content. They are going to be supplying 50 articles per month so we'd basically be adding 2 or more articles per day. Is that too much or is that okay as long as it's quality content?
Content Development | | baudvilleweb0 -
How often should content be updated
With all of Google's recent algo updates (or ranking updates, whatever they're calling it now), we've obviously been looking into changing our content strategy and shifting it from quantity to quality. How often would you say is ideal for website content updates? i.e. should we be updating once a month? Once every couple of months? This isn't a blog - just a regular services-oriented site. My take on it is that it should be as often as organically possible - and that means something different for everyone. At the same time, we want Google coming back frequently to crawl the site. Thanks!
Content Development | | eyecarepro0 -
Content placement
Does content placement on a page have any effect, bring up top as opposed to bottom as opposed to embedded within? On my product detail page it comes up last after image, social section and add to cart
Content Development | | Dirty1 -
Duplicate content
Hello Seomoz team, i'm french and so my english is not very good ;-). I work for a brand site and we publish content about our products. The problem is : as a brand site, many sites that sell our products, copy our content. And we have duplicate content. And since these sites have worked SEO, they put in place rel canonical tag. as a brand, how to avoid being accused by Google duplicate content? tanks for you answer. I hope it's clear. Take care Denis
Content Development | | android_lyon0