2 websites, similar content, adwords placement

[agua]

Hi - I have 2 sites in a clients adwords account which are based on the same subject, with unique content on the same subject. We're using 2 unique ads, each using the same keywords, 1 bidding fractionally lower than the other, and are trying to do is get them appearing 1 & 2, but at the moment I I can't even get them to appear on the same page.

Are we competing against ourselves or is Google seeing the content as too similar to show both?

[Branden_S]

yes Devanur is correct, Google will not serve 2 ads for the same keyword in 1 account..  The solution is to create a new AdWords account ...1 AdWords account for each domain.

With 2 accounts , you can have your ads appear in position 1 & 2, and yes you will be competing against yourself.  This is a really aggressive tactic, but it can be successful.  Just be aware that you can drive up your own costs.  Make sure to look at both your bids and Quality Scores.  The keyword with a higher quality score should have a bid that generates position 1.5.  The keywords with a lower quality score should have a bid that generates position 2.5.  If you closely monitor your bids & positions, you can be successful.

[Devanur-Rafi]

You are most welcome my friend and couldn't agree more with your comment

Best,

Devanur Rafi.

[agua]

Thanks Devanur - that explains it fully. Sometimes you just got to know what to search for

[Devanur-Rafi]

Hi, this is against Google's double serving policy. Here you go for more:

https://support.google.com/adwordspolicy/answer/2600168?hl=en

and here: www.interactually.com/blurry-lines-of-adwords-double-serving/

Hope that helps.

Best,

Devanur Rafi.