Content Marketing: What to say when calling prospects
-
Hello,
We have a useful article on a topic that there isn't much information on in our niche. Some of these organizations which we're outreaching to have general phone contact numbers. Would it be a good idea to call them?
If so, can you give me some pointers as what to say?
Thanks
-
Could I get some additional suggestions here. It was originally a Moz Associate that said to try phone calls in my industry when promoting our article.
-
This will be appealing to the humanitarian side of things in that it's a needed resource for these sites. These sites already have resource links to humanitarian-type articles.
But I don't know if these general customer service phone numbers will be useful.
Does that change your response?
-
I think your efforts would be more rewarding if you contacted leading content production sites for that vertical like emarketer . Find out the top sites that are associated with that industry and have a big subscriber base and then try to pitch your original content to them. If they accept , not only have you addressed your distribution issue but your exposure and visibility part as well. I would agree with EGOL, cold calling will not get a good return.
-
you miss 100% of the shots you don't take
That's true.
If you visit their site and see that they regularly mention new and valuable content on the web then you have a really good chance of getting a mention if your content is great. But if you are asking them to promote their product and they never do that then your call is probably going to be a waste of time.
-
True that most people won't be that nice, but you miss 100% of the shots you don't take. If you make 10 phone calls and one is receptive, you are in business! As you know, be sure to try to showcase the benefits to them as much as possible (exposure, links and etc.). Good luck!
.
-
Would it be a good idea to call them?
When people call me about this kind of stuff I am usually not very nice to them.
Just being honest.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content on site->citations? How important is it to change it?
Hi there, I recently realised that the citations and directories i was building used the same content than the one on my website. I know this is not best practice. I will for sure make sure it doesn't happen in the future, but I am affraid of the ones i built in the past. How much do you think this would affect my rankings, and do you think this is a priority to go through my citations and directories to modify it?
Link Building | | H.M.N.0 -
We had a blog that has been inactive since 2011\. Now since the website is redesigned and we are working on link building, is it advisable to use the old blog content in the new blog?
The content of the old blog belongs to the company, hence no issues of copied content. The options I have are: 1. Use old content as is 2. Re-use old content in more interesting format i.e use info-graphics and the likes 3. Do not use any of the old content. Create new content
Link Building | | Tusk2Tail0 -
Should I continue adding new content on the website penalized by Google?
I have a website that is imposed partial action by Google due to unnatural links. We are in the process to clean up those links. At the same time, I want to add more content to the same website. My concern is whether the new content pages will be affected by Google's action as well. Should I wait until we finish the cleanup and get a green light from Google? In addition, will it be worth doing some on-page optimization on the pages that are affected by unnatural links and Google's penalty? Please advise. Thanks. John
Link Building | | pianomother0 -
Bad links or poor content?
Hi all I have a meeting with our seo company tomorrow.... Our sites have dropped considerably for our main keywords. My opinion is that the links that have been built for us have focused on too few anchor text and many "money making" keywords. Also to deep pages rather than the home page. They are saying it's poor content (I guess they would). We copyscape check all content before putting live. Has anyone any evidence I could present to them to back up my argument?
Link Building | | jj34340 -
Sell content - will it be duplicate?
Hi, We are on the verge of selling some of our content articles to a business partner. But my concern is about the content appearing severeal places on the web. It will most likely be labelled as duplicate content. The articles have links to our site, so link building-wise it would be great to benefit from these. What would the best solution be? 1. If I ask the partner to set pages to noindex - google will not label it as duplicate content. 2. If the partner sets the pages with a canonical link to our page, will this be okay SEO wise? -Rasmus
Link Building | | rasmusbang0 -
Deciding on anchor text for content-based backlinks
So you have a decent blog on the other side of the world ready and willing to work with you. Their content relates to your industry, and you're going to be allocated a lovely page of content, once a week, with a link or two back to your site. Do you think anchor text is still as important in May 2012 as everyone said it was three years ago? How do you determine what anchor text to have based on your answer to the question above?
Link Building | | Martin_S0 -
What would you do with virtually unlimited quality content?
Hi All, We have a site with over 6000 products, several hundred category pages, numerous brand landing pages etc etc. As part of an ever expanding SEO team we have a number of article/content writers that are writing QUALITY content. Because we are in the cooking/cookware/kitchenware niche, these articles are on a range of subjects. E.g. recipes, how to clean products, getting the best out of products, differences between brands and styles, seasonal trends etc etc. We currently have a dedicated blog that is a completely different URL to our ecommerce site, a number of smaller blogs that are quite spammy but rank well for certain terms that are all interlinked in a random way (hey, don't hate me), buying guides, all the usual social media accounts etc. We also sponsor a number of quality external cooking blogs that link back to our site when we give them products to review. My question is, how would you best use this content? We are looking at starting our own blog hosted on our ecommerce domain as well (the one on the other domain is OK, but our new blog will have awesome content). Any suggestions would be very helpful. Thanks!
Link Building | | bradkrussell0 -
What to do with outdated (but ranking) content?
I'm SEOing for a theatre. We've got show pages that rank when searching for the business, but are outdated as the shows are from past years. The pages aren't accessible at all from the site now, but still exist in domain and are linked to by google. If you search the business, the results are: 1. [biz name] 2. [biz name] - tickets 3-6. outdated shows Should these pages be left up, or taken down and redirected home? Would there be any seo boost to the homepage from 301ing them home, or do you think it'd be more beneficial to have more results available as entry points into the site?
Link Building | | RyanWhitney150