Phone Call or Email Better
-
Hello,
I had a Moz associate look at our niche, and he suggested using phone calls and emails for outreach. We are marketing an article that appeals to the humanitarian side of the organizations and companies we're contacting. We're contacting sites that are already listing useful articles.
When you have the choice between a phone call or an email for outreach, which do you choose?
The emails would be personalized, to a specific person when possible, and letting them know that we are a reciprocator by sharing across social channels and/or blog post commenting for them.
The phone calls would be to the companies' general contact numbers.
Which do you do first?
-
Likewise.
-
Thanks for sharing your perspective.
-
You're quite right but often if I am interested in what an email had to say, I'll already be on to the next email / work task and the notion of contacting them will be a distant memory.
Sometimes it pays off and when it does, it's an opportunity gained and not missed. I'd rather have 30 people tell me to shove my face in to a moving bus and have one person convert rather than let 31 people stew over an email which they may or may not ever get back to me about.
I can understand your approach though and I guess it really does depend on the type of email. I assume from the question, we're talking more outreach than we are DR/Sales.
-
Secondly, people are bombarded with nuisance calls now on a daily basis, to me it shows some respect when sending an email through first (no harm in mentioning the fact that you're avoiding to call them first).
If you do that to me I will tell you that if I was interested in your offer I would have acted upon your email message.... and that you calling me as follow up is rude.
Just being honest.
-
Lots of people send me email messages.
If I am interested in what they send I act on it. If I am not interested in what they sent I delete it.
If they call after I deleted their message I am really pissed off. They are interrupting me and wasting my time.
If what they had to say was really important they would have gotten action. A lack of action should let them know that their message was SPAM.
-
Do both!! Send a personalized email and then follow up with a phone call. Phone calls generate a better response than email, and if the phone call is a few days after the email, its not completely a cold call.
-
Hi Bob,
Personally I've always had more success emailing first. Then I follow up with a phone call. Reason being is that I found myself spending way too much time explaining myself to someone who had no idea what I was talking about or who I needed to speak to within the company. Even when I eventually did get through to the right person, it was difficult to get their attention without sounding like a cold call sales person.
Secondly, people are bombarded with nuisance calls now on a daily basis, to me it shows some respect when sending an email through first (no harm in mentioning the fact that you're avoiding to call them first).
The best route in for me at the moment is Linkedin. Easy to find specific people within an organisation that you know you need to speak to make things happen. Tend to get a better conversion rate through this.
Cheers, Steve.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it better to develop a good keyword I found on a new page on an established website or make a new site?
So I found a keyword that I want to go after, it gets over 30k searches a month, has a 100% CTR and has a difficulty of 42. Now my question is would it be better to build a page on our already established site (DA of 46) since the site and keyword are both related. Or would it be better to get a domain of that keyword and build a small site about it? The .com is taken but I could get a .co or .us just not sure if its worth making a new site or if I should just build a page on my current site about it.
Link Building | | americancasinoguide0 -
Why are my total links to site going down but my average position keeps getting better on Webmaster?
Google Search Console says I have 141 Total Links. 2 months ago, I had 160 links. My average position went from 60.1 to 58.9.
Link Building | | guerratheron010 -
Toxic Link Removal-Better to Pay an SEO Firm or Can I Do It Myself?
Hi Jen: Recently an SEO audit from a reputable SEO firm identified almost 50% of the incoming links to my site as toxic, 40% suspicious and 5% of good quality. They are of the opinion that it is imperative to remove the toxic domains. The fee for toxic link removal is about $3,000.I would prefer to save the $3,000 but would prefer not to take the risk of screwing up my ranking if this is a complex procedure best left to SEO professionals. My assumption is that link removal will involve identifying the toxic domains, requesting removal and eventually submitting a Google disavow request. Can I do this myself or is there a big risk of screwing it up? Assuming it is safe for me to remove toxic links, would anyone suggest software of tools for doing so? Thanks so much.
Link Building | | Kingalan1
Alan0 -
Whats it called when...
A competitor of our ours has, paid to have specific links from what looks like real websites but they're not real at all they're full of fluff. Does this practice have a name and does it have longevity as a ranking technique?
Link Building | | LadyApollo0 -
Which is better for linkbuilding - Internal or external blog?
Well, here's one for the linkbuilding experts. I'm having a discussion with a client regarding a linkbuilding campaign utilizing a blog. Which is better: A. Setting up a blog on a subdomain (blog.website.com) and anchortextlinking to main domain (website.com/page)? or B. Setting up a blog on an external domain (external-blog.com) and anchortextlinking to client domain (website.com/page)? I've had success earlier with a blog on a subdomain (solution A), but everyone in the internets-sphere says external links is better.... Well, which is it?
Link Building | | Bolius0 -
Share your favourite link exchange template email with us!
Hey Mozzers, I've been working on a bunch of different templates lately to approach various companies in our industry for link exchanges. But I'm somewhat stumped on what the best approach would be. I want to convey the message that a link exchange would be beneficial to their ranking in search engines, but I don't want to come off sounding overly spammy. Do you have a template that you have found worked well for you? Share it with us!
Link Building | | adriandg0 -
Are 36 links from one site to nested pages better than one link to the root domain?
I have a Driving School website www.1stclassdriving.co.uk. The site is structured geographically with 36 area pages, one
Link Building | | Brian_Worger
page per area post code and one page per Driving Instructor. I am trying to develop links and have found a site (da91 pa
63) where I can create area links to each of my area pages if I
wish. Is it best to just create one link to the root page or
should I create 36 individual links to each area page? - which is most valuable?0 -
Index.php OR .php - Which is better for urls
I was wondering. When I build links should I build them using "index.php" OR ".php" at the end? Does one have any more value than the other from an SEO standpoint Example: www.mywebsite.com\hotdogs\index.php or www.mywebsite.com\hotdogs.php
Link Building | | openspan0