Ideas for content
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Where do you get your ideas to create content for a blog? I have been using the new keyword planner and am not coming up with any ideas. We are an e-commerce site that deals with commercial equipment. It is hard for me to show anything interesting with products because the company does not own it.
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Why don't you write about how the equipment is being used. How it solved a problem. Perhaps a case study on how a client used it and how it improved their business. That way it is irrelevant on various models or even the same model. People love seeing how equipment can solve problems. If well written your clients will love it and perhaps put the case study up on their website and link it back to you.
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That is what I will probably try. My only concern is if it is worthwhile. Some of our terms are low search volume. Is it worth writing a post if it has a low search amount?
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In dealing with industrial equipment we have things like boilers. They cost thousands of dollars, and since we do surplus a lot of times we will only have one. So doing a lot of content on a single item is tough. I am looking at doing a category, but I don't have a lot of knowledge. Do you happen to know if I can cannibalize whats already in search? For instance we sell widgets and the widget category page ranks well. If I write an informative post about widgets, will it hurt my other results?
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Then you can be the first to blaze a path, and not have as much competition! Write about the most unusual piece of industrial equipment you've had for sale, explain some of the common types of equipment, explain things in everyday language.
A similar, though not exact example from my life a week or so ago. My husband is looking to pick up silkspan in large rolls and have it cut into squares to resell. The term for this is "sheeting", but that word can mean so many things that it was of no help online. I could find plenty of equipment to do this, but I didn't want to buy something from Alibaba, I wanted to find a service to do this. I finally found one site that actually talked about doing this, and included the magic phrase of "paper converting". From there, I got what I needed.
Even if you don't have the exact same model for sale twice, can you write about the overall category of equipment?
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A lot of the blog posts and articles that I publish are about objects and products that I do not own. If I believe a blog post about that object or product would be valuable I don't hesitate to spend $10, $50 and sometimes $100 to purchase the item for testing, photos and the ability to speak directly about my experience with the item. I have several articles where several hundred dollars was spent on items for testing, photos and experience.
If you have worthwhile content ideas, don't hesitate to invest in them. When you have great photos and an author who can speak from experience then you have kickass content as long as you can write effectively.
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We work with industrial equipment, so it very rarely trends on anything. We are in a huge industry but nobody is doing any sort of content well. Not quite sure what direction to go since it seems like uncharted territory.
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Without owning any item, and without having any knowledge of the product, it makes it tough.
We have a great youtube channel that has over 100k views, and photos are provided by customers so I can't get extras.
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I was the phone person for awhile. So anything that people asked I have put up in either our About Us section or Frequently Asked Question area. We have an extremely wide variety of things on our site but we don't own any of them, so I have never even seen a product we sell which makes it difficult.
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One method I've found successful is to leverage what is being discussed on different social media platforms. Through using Google Plus and what is trending on twitter (as well as others), you can discover relevant topics relating to your industry and utilize those topics to create content that is more likely to be shared or visited. See what other companies within your industry are having success posting as an idea.
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Tell people how to select your products, how to use them full advantage.
Visit a business that uses your product. See what advice they would give.
Take photos and videos... use them to explain upsells.
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My first stop would e to talk to the person (or people) who answers your phones. What questions do they get? What do people want to know about the product? What do they get tired of answering all the time that you could write about?
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