Organic Keyword Traffic/Strength
-
Hello!
Does anyone have any suggestions to get an accurate search volume on organic traffic? I've been using Google Adwords however there is a big difference in Paid vs. Organic. Moz currently only pulls Bing.
Any suggestions much appreciated!!
Thank you!
-
Thank you Very Much!!
-
Hey there
I'll run through what I do to get an idea of search volume. Your mileage may vary, but all in all I've found this to be pretty accurate.
The first step I take is to use the Google Keyword Tool. It does look at paid data which is a pain for sure, but it's a great starting point. A feature that's been added to the new keyword planner is search volume for that keyword over the last 12 months. This is particularly useful as you can see if the keyword is gaining or losing interest, which is a good way to look at whether it is worth targeting.
The second step is to use Bing’s organic search volume tool for the last month, which you can find here: http://www.bing.com/toolbox/keywords. This appears to have many advantages over Google’s mechanism, as it is based on monthly data, it doesn’t provide rounded up results and is based on Bing’s organic search volume – all of which would make it more accurate than Google in theory. However, the sample size of searchers in Bing is obviously significantly smaller and with anywhere between 85-95% of searchers still using Google, we cannot rely on Bing’s data too much.
I then aggregate the two scores to get an average search volume, then I look at relevancy once again. I refer to Fresh Web Explorer (http://freshwebexplorer.seomoz.org/), which I use to measure the relevancy of the term in recent search activity. The higher the score, the more that exact term was picked up by the tool over the last 30 days. The tool does have some limitations, as it works on a limited base of RSS feeds that it has identified as following (there are notable exceptions), but it provides us with another indication of the keyword’s relevance over recent search.
Finally, I use another aggregator for the keyword’s recent mentions in the form of Topsy (http://topsy.com/). This gives a more social media insight into the mentions of the keyword. Again, the higher the number, the more mentions the keyword received.
Run these scores for about 20-30 of your prospective keywords and you should get an accurate idea of which ones will bring in traffic, plus an idea on which ones will bring in around the traffic number that Google and Bing advertise.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Relevant but not-relevant keywords impact to SEO
Hello, I would like to know if the selection of individual keywords(that are not primary, secondary or tertiary) are important for SEO regardless of the relevancy to the page topic. I am wondering how much of a contribution a non-P1/P2/P3 can make in terms of SEO? For example it is a product page and I have built my content with P1,P2&P3 based only on the product and its properties itself. Do you think that a content gap for the page could be the production process of that product? So even if it is a product and its properties page, I can add 2 sentences about the production, so that I can drive more traffic by including these 2 informative sentences.? EXAMPLE:
Keyword Research | | Siir
So lets' say my topic is "hair types" (P1) and my subtopics are "Straight," "wavy," and "curly"(P2s) which I used as subtitles. But throughout the page, I am planning to add some relevant but not-directly-relevant keywords here and there since they have high metrics and volumes. For example a potential sentence I can add: "innovative hair products these days can offer amazing results for the desired hair types". It is not specifically about "hair types" but I am using the keyword "innovative hair products" (good metrics keyword) which may help for the traffic... Another potential not-so-direct sentence can be: "For all hair types, the hair damages are common: heat damage, chemical damage and mechanical damage". Would adding this extra sentence where I am not specifically talking about "hair types" (my topic) but "hair damages" and damage examples (off-topic high metric keywords) help me to drive traffic to my website? And how much of an impact would it be?0 -
Number of keywords for single page website
Hello, i have a question about keywords in Single page website. For how many keywords should i focus in single page website? For example: In my industry are important 2 different keywords - cabinet making and **made to measure furniture. **Should i focus on both keywords or its better to pick better keyword and focus only for that one (of course including different forms of that word and so on). Thank you for help.
Keyword Research | | Reyzer1 -
Is the Adwords keywords planner accurate ?
Hey guyz,
Keyword Research | | atakala
As you guyz do, I base all my seo effort into the keywords' traffic and quality which I can get from Adwords Keywords Planner.
But this post has confused my mind .
It' says the average searches doesn't exactly the average searches.
And everything is okay here now I can say that of course it's not %100 accurate.
But the shocking part is he gives an example of how a big gap there is between real searches number and adwords keywords planner tools give us . What do you think guyz?
Can it be true ?
(And also last time I asked a question, Randy has replied me, If possible please Randy do it again :D.)
Best wishes.0 -
Question about ranking for long tail keywords
So I am looking at some long tail keywords for my web design company, for example: "website development and design company" The top results are websites that are not optimized for that specific keyword but about "web design & development" in general. The top ranking sites also have quite high PA with lots of links. If I were to create a page specifically about that term would it be fairly easy to rank for since the top ranking pages are not optimized for that keyword?
Keyword Research | | WebAdvancedUK0 -
What is the best guide to keyword research you have found?
I am looking for a comprehensive guide to keyword research. Anyone read articles or guides they would recommend? Thanks 🙂
Keyword Research | | inhouseseo0 -
Keyword: singular vs plural
Hi, I've been putting some efforts to rank well for "San Antonio Wedding Photographer". I am ranked ok for that but not so on "San Antonio Wedding Photographers". My website is http://www.soobumimphotography.com/ So now, I am trying to rank for "San Antonio Wedding Photographers" instead since Google auto fills wedding "photographers" in search term. Question - Should I change my site title and some post / page title etc? What's the best way to do this? Thank you Soobum
Keyword Research | | BistosAmerica0 -
How do I find traffic for local keywords?
We're having trouble finding reliable traffic numbers for long-tail local keywords (ex. - "computer repair green bay"). We tried using Google Insights but it doesn't display long-tail keyword information, only broad keyword keywords searched for in a certain locale. We also tried using Wordtracker, but that hasn't been too reliable either. Is there a single tool that provides real traffic for local long-tail keywords?
Keyword Research | | optimalwebinc0 -
Google SERPS for similar Keywords?
I have website which is being listed for a keyword which is not in the site. It seems that google is using a Thesaurus to find words with similar meaning. Is this right? How could this be used for SEO purposes?
Keyword Research | | Tinderbox0