How to rank well on 2 keywords - 2 separate pages or 1 combined page
-
Hi,
I have a website about allergy. We ar developing new content, and through keyword research I have discovered that "dog allergy" and "cat allergy" are both very common searches. However, the cause, and symtoms are very alike for these 2 types of allergy so it would make sense to combine the two allergies on one page. So my question is: What do I choose to increase my chances to ranke the best I can for both "cat allergy", and "dog allergy"? Should I develop 2 separate pages for cat & dog allergy or should I do a combined page? (We would of course review the texts so no duplicate content/text would be used if we chose to have 2 pages)
I would be so greatful for your advice!!
Kind regards,
Jeanette
-
Hi everyone,
Thank you so much for your advice. I really appreciate your feedback and that you have taken your time to answer.
So, 2 separate pages it will be then!Kind regards,
Jeanette
-
Hey,
Whiteboard is on the money. Having two separate pages will also allow you to deliver some useful and unique media content (photos and video) specific to cats and dogs, which will help you make the most out of the traffic you will be driving for those keywords.
Hope that helps!
Carlo
-
I would have to agree with Whiteboard creations here. Create two seperate pages and ensure all the content is unique. This would be a lot better that targeting two keywords on one page in my opinion.
-
Jeanette,
You'd want to create 2 separate pages around those keywords as someone who is a cat lover looking up info about cat allergies will want a crystal clear, very relevant answer or solution for their cat. Same for a dog lover/owner. When you create 2 pages, just be mindful that your content will need to remain 100% unique (hint: write the content and submit through Copyscape.com to check uniqueness). You can make your secondary keywords the plural variation which will add some more relevance to the pages.Target your content for what are some allergies most recognized, the signs & symptoms, the treatments, the potential meds that help, etc.... Create a lot of good solid content and section it out appropriately including some paragraphs, bullet points, call to actions and you will have more success than just putting it all on 1 page.
Next, write content around those subjects for both cats and dogs as blog articles or social media posts or guest posts and link it all back to those pages for relevance.
All the best!
An avid dog lover and internet marketer -
Web MD which ranks at the top for both dog allergies and cat allergies (the plural form seems to be more popular) has them on separate pages. The content on the pages is similar, but not identical. (For example only the cat page talks about allergic symptoms from being licked or scratched.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Number of pages crawled in dropping from 4 to 2
The report on our campaign shows that up to 2 pages are being crawled now from 4. However, our site has more pages than this. We recently inserted code to allow crawlers. what can we do to resolve this? please assist.v
On-Page Optimization | | seoworx1230 -
Positioning the keyword in two pages
Hi there! I've decided to use four criteria (keywords) for my website. The "problem" is that I have to use the same keyword (criteria) in two different pages. Is there a problem If I do this? On the other side, there are two sections of the web that (I assume) must have title and description tag as well as a keyword/criteria (Contact and Registration)....any advice?¿should they have a ttile and a description?¿Should they have a keyword associated? Thanks in advance for the answer.
On-Page Optimization | | juanmiguelcr0 -
Why isn't our site being shown on the first page of Google for a query using the exact domain, when its pages are indeed indexed by Google
When I type our domain.com as a query into Google, I only see one of our pages on the homepage, and it's in 4th position. It seems though, that all pages of the site are indexed by google when I type in the query "site:domain.com". There was an issue at the site launch, where the robots.txt file was left active for around two weeks. Would this have been responsible for the fact that another domain ranks #1 when we type in our own domain? It has been around a couple of months now since the site was launched. Thanks in advance.
On-Page Optimization | | featherseo0 -
Can a page lose ranking because it has too many bold tags?
I run a product search website for the Engineering Sector. Each of the companies listed on the website has a profile page. This page used to rank very well in google. Over the last couple of weeks these pages disappeared for google i.e they fell about 20 to 30 spots in the search results for relevant keywords like the Manufacturer Name. I was trying to analyze the page and found that Each of the Categories that the manufacturer supports was listed in "bold" and linked to the page for that category. A manufacturer can support up to 20 or 30 categories so this results in about 20 or 30 Bold keywords. Is this a bad practice? Could this be a reason for a drop in ranking or do bold keywords on a page not matter? What are your views?
On-Page Optimization | | raghavkapur0 -
Page Rank
I had just made a 301 re-direct on one of our product pages which had a PR of 4, now that Google has indexed the new page, it's now got a PR of 0, i'm struggling to understand why this could be, i know that you may see a drop of 1, which has happened in the past, but this drop just does not make sense. Any ideas of why this could be? Kind Regards
On-Page Optimization | | Paul780 -
I am optimizing my webpages according to suggestions from the On Page Report Card. Should I have more than one keyword for a page?
I am optimizing my webpages according to suggestions from the On Page Report Card. Should I have more than one keyword for a page or should I make separate pages for each keyword even when they are similar? Will Google penalize me for making similar pages? Imagine selling, bargain milk chocolate peanut clusters. Keywords examples could be: Bargain chocolate Bargain milk chocolate Bargain milk chocolate peanut clusters Bargain chocolate peanut clusters Chocolate peanut cluster bargains Milk chocolate peanut cluster bargains Etc. Will one page called http://mycompany/bargainmilkchocolatepeanutclusters.com be OK or should I have one called http://mycompany/bargainmilkchocolate.com and one called http://mycompany/bargainmilkchocolatepeanutclusters.com and one called http://mycompany/chocolatepeanutclusterbargains.com , etc.? Thanks for your advice.
On-Page Optimization | | KSHAYY0 -
Should one page with markers or six separate pages?
Hi - I'm working on a site that was set up with 6 bios on one page, with markers jumping to each person's name. I was thinking about separating those into 6 different pages, but not sure if that's the right thing to do. Advice about keeping the bios on one page vs splitting them up? (Am I more likely to rank for those peoples' names if I have a unique page, or is the one page url with each different marker in it, just as good?) Ranking well for those names isn't a huge goal of the site, but it would be nice to make the choice that would help with that rank. Thanks for your input Emma
On-Page Optimization | | emmas0 -
Picking a Keyword to optimize for home page
Hi there, I have chosen a keyword for a bunch of my top pages based on relevance, traffic, competition etc, and am tracking in the Tool - so far so good. The issue I am having is with picking a keyword or phrase for the home page - all the suitable keywords I seem to have been allocated to 1 particular sub pages - basically product pages... Anyone come across this issue? Basically any keyword or phrase that I think might be suitable for the home page, I find a more precise page beneath the home page.... Help gratefully accepted!
On-Page Optimization | | inhouseninja0