Duplicate Content
-
I have a service based client that is interested in optimizing his website for all the services that he provides in all the locations that he provides them in.
For example:
Service 1, location 1
Service 1, location 2
Service 2, location 1
Service 2, location 2
He wants to essentially create an individual page for each of the above, but i'm concerned that he will be penalized for duplicate content.
Each of the pages would have the keyword in the url, page title and within the main body of content. We would certainly alter the content somewhat, but not sure how much a difference this would make.
Any thoughts or advice would be greatly appreciated.
-
Darren,
This is probably OK but it is on the edge. I would suggest some before and after photos for local jobs. You might want to talk about what part of town these are in along with what was interesting/challenging about the job. I would change the layout of your bullet points for each page. You might want to use these different locations to test different styles to test conversion rates while you are at it.
Ron
-
Ron,
Thank you for your help.
The company provides HVAC services in several Long Island, NY towns. Air Conditioning installation, Air Conditioning Repair, Boiler Repair, Oil-to-gas conversion, etc...
We are looking at the following examples with a view of potentially replicating their model, but I still have some concerns:
https://www.alure.com/department/kitchen-remodeling/kitchen-remodeling-rockland/
https://www.alure.com/department/kitchen-remodeling/kitchen-remodeling-bronx/
https://www.alure.com/department/kitchen-remodeling/kitchen-remodeling-westchester/
https://www.alure.com/department/kitchen-remodeling/kitchen-remodeling-queens/
As you can see, they're basically saying the same thing, and the format is rather similar, yet they are all uniquely written.
Not sure if this helps.
Thanks again, Darren
-
Darren,
I am not sure what industry you are in but I would suggest localizing the content. This will help you avoid duplicate content while providing a richer user experience and some local SEO juice. So I would incorporate references to local landmarks as well as anything in the area that affects how the category might be implemented. So for example a page about tomatoes in southern California might focus on fertilization to maximize production while a similar page in Anchorage Alaska might focus on how to grow tomatoes indoors hydroponically. This is an extreme example but I thought this might give you the idea. You want at least 65% on the content to be original even though it might talk about the same things.
Ron
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What would be Best Content Starategy For My Dental Website?
Greetings to all Moz Fellows! Our organization specializes in digital dentistry, and we aim to establish a thriving blog focused on this subject to attract a wide range of clients from all across the United States. We would greatly appreciate any advice on the most effective strategies for achieving this goal.
Content Development | | SEOBrandBoca
@MOZ-LUCY1230 -
Any recommendations on a Content Marketing Firm?
I have used several and had some good results. Am wondering if I can find one that is more cost effective than who I am using now, as they just doubled their prices.
Content Development | | RoxBrock0 -
What is the Best Content Spinner to Use?
I'm looking for a good article spinner. I used to use Spin Doc but it's not as intuitive anymore.
Content Development | | 01023451 -
What are the effects of posting on a blog site using copied content from your site if you source the site on the blog site?
I have noticed that some of my pages from my site are posted to different blog sites and directory submissions they are word for word what is on my site but at the bottom of the page it does list my site as the source and there are links in the text back to my site. Is this going to negatively effect my rankings or is it ok since my site is sourced in the article?
Content Development | | steve2150 -
Content building: Ratio of blog messages?
What is a good ratio for publishing blog messages on our company website? Which ratio is "Panda-friendly"?
Content Development | | wellnesswooz0 -
Content writters needed
Good Morning from 14 degrees C light showers & rain wetherby UK 🙂 Ok I'm getting really frustrated with clients inability to ad content so much so its time to go round the problem and find an outsource solution. So my question is please: 1. Can anyone recommend a contnet writting resource
Content Development | | Nightwing
2. Whats reasonable rates to expect Thanks in advance 🙂0 -
Syndicating content with rel=author tag in it
If I have an article with my rel=author tag attached to it, and then I syndicate that article to another web site, should I keep the rel=author tag in that synbdicated article? Basically, what I'm worried about is that there will be 2 duplicate articles with my author tag on 2 different web sites. (I intend to put a canonical tag in the syndicated article so there is no duplicate content penalty) What is the best practice for this?
Content Development | | greggseo0 -
Does the duplicate content on the crawl errors report test content on external websites?
Hello, Can you tell me if this is just duplicate content within my site or if it also recognises duplicate content on external sites as well? Thanks
Content Development | | stuarta600