Adroll for Retargeting Campaign

[David_ODonnell]

Hi guys,

Wondering if anyone can comment on their experience using Adroll, especially in terms of it's performance in comparison to Google Adwords retargeting campaigns.

Thx!

[Justin_Vanning]

Hey David!

I manage all of our retargeting and online marketing efforts here at Moz. We actually use AdRoll so we might be a little biased.

With that said, I've had nothing but great experiences with AdRoll. As John mentioned above, in order to run retargeting ads through the Facebook Exchange, you have to go through one of the ad partner networks. So, that's one major advantage right there of running with AdRoll over Google Remarketing.

We've seen amazing results with CTR's of 3-10% on Facebook retargeting ads (especially newsfeed ads) so I highly recommend at least testing it.

I also agree with John that AdRoll's customer service is fantastic. We have a dedicated account team there who is super responsive and all around great folks to partner with.

Hope that helps!

-Justin

[john4math]

We've been using Adroll for a few years now, and I can say we're very happy with them.  Their performance is on-par with Google Adwords.  We're now using them also to get our retargeting ads into Facebook (including in news feed ads), and we're seeing good results from those.  You can't set those up without an ad partner, so it was nice for us that that relationship already existed.

Adroll, vs. any other company I've worked for in the online advertising space, has the best reps I've ever worked with.  They get back to me the same day when I write to them, with detailed intelligent responses.  They take appropriate and timely actions to make optimizations in our account.

As far as I know, none of the retargeting platforms are completely self service which in general I strongly prefer.  With Adroll, I don't mind as much, as the reps are so responsive.

Also, I met with their head of product not too long ago, and they have some really cool things in their pipeline over there that I think will contribute even more to our success through their platform.

[aaronbell]

Good Morning David,

Thanks for your interest! We're more than happy to connect you with current customers in your industry who will let you know how their retargeting is going. Please email Jonathan at social[at]adroll[dot]com for more info.

All the Best,

AdRoll

[matbennett]

I've been eyeing them too. My only experience so far in in having their re-targeting follow me around the web. Just chiming in to keep an eye on what responses you get.