Best way to measure local search keyword rank
-
I have several clients that have a regional or local presence and want to track their rankings for various keywords, but only in the areas they are located in. What are the best ways to track keyword rank in specific locations or regions of the US?
-
Hey there! I know it's an older thread, but wanted to let you know we're now able to track local rankings. We wrote a blog post about it at http://moz.com/blog/local-rankings-in-moz-analytics.
-
The question is specifically about rank tracking by region—not traffic by region.
-
You can use filters in Google Analytics to only show traffic broken down by keyword in specific Cities, States, Metros, Continents, etc.
Use this symbol - | - to insert multiple criteria into the same filter (for example, if you wanted to group a bunch of cities - "Chicago|New York|San Francisco|Anchorage."
-
You would have to use some kind of rank tracking software independent of Moz. Maybe as a feature add-on with Moz analytics they will eventually roll out that functionality (fingers crossed).
It seems like it's in poor taste to recommend competitors here... but nonetheless, Whitespark has a local rank tracker (though there is a wait list for sign ups) and Advanced Web Ranking allows you to specify rank by location. The drawback of AWR is that you'd have to configure a ton of stuff on your own and run the rank checks on your own (which means you're going to need at a bare minimum at least 5-10 proxies). That usually spooks most people off.
Last, you could actually get a very real picture by extracting the CD parameter using filters in analytics and then throw in Region or City as a secondary dimension. That wouldn't give you your average regional rank for particular keywords, though. It would give you the ranking on clickthrough from the SERPs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz reports way fewer backlinks than google search?
My site is only 11 months old but has steadily (if not slowly) been gaining backlinks. My question, is why Moz shows me at 303 backlinks and Google search console is showing at 1,237? I am more than a little suspicious that this could highlight the reason Moz shows such an unfavorable DA ranking for our site at a DA12. Other competitors that rank for similar keywords to mine are DA 42, DA 65, DA 73, etc. If the largest ranking factor is links, and they have mine reported incorrectly - is this the issue with DA as it relates to sites like mine? Any answer from someone who has experienced similar, or has a definitive answer is more than welcome to chime in! Thanks, Kevin
Reporting & Analytics | | kvncrll0 -
Google Search Console - Why is my average mobile position better than my average desktop position?
I'm wondering why my average mobile position is much better than my average desktop position. I'm wondering if Google is comparing the same queries for both mobile vs desktop or if they're only showing me the top ranked for each type of search. Is it example 1 or 2? Example 1: Desktop may have 5,000 ranking queries that average to 21.6
Reporting & Analytics | | Pauly_Gigs
Mobile may have 1,500 ranking queries that average to 8.5 OR Example 2: example.com has 5,000 total ranking keywords, those queries' average ranking in a desktop search 21.6 and mobile search 8.5. I'm curious to know exactly what I'm seeing in Google's Search Console. https://08875344305734164866.googlegroups.com/attach/777ae98664ed418f/Mobile%20VS%20Desktop.png?part=0.1&view=1&vt=ANaJVrEHOjRLlPH43i00NnC8PxaG3ct7bsHum_TWnUoa7xVamCpRp8jrvRQJL-gz4n7Q0otqKcKxcAJA5z1VySs2naQU_Zy5tDps6bJhUSZsLRQq4uU-tJQ0 -
Google Web Master Tools show that my site has been crawled, but search results show old title tags, ect.
Does the index report reflect what will be displayed on Google results? Google seems to be indexing my site every Sunday...
Reporting & Analytics | | 928shopper0 -
Image ranking plummet help
Hi Moz Community, I need help understanding why my site is dropping rankings and traffic significantly. We were hit the hardest with doing a image query filter ~6/2-6/3 (image attached). We also had a site migration on this exact date, but didn't change URL structure or domain names, just switched hosting sites. I'm assuming this plummet is from the migration, but can't figure out why. I may also not be understanding this filter clearly so let me know. Shoot any questions my way that could help your understanding of the problem be more clear. Thanks,
Reporting & Analytics | | IceIcebaby
-Reed yVzQRTK0 -
Best way to generate analytics reports for listing style website
I'm working on a website that includes dedicated pages for ~40 local businesses, and I need to be able to generate and export some basic reports I can send to each business. The data I need for each report is split between general sitewide data: total number of visitors to the site for month. number of visitors to each main category page what country they are from (main countries) - top 5 traffic source / keywords avg time on site As well as specific data for each individual page: how many people viewed specific total pages Time spent on individual page. Would this be possible with custom reports in analytics? I can see the number of different reports being difficult to maintain, especially as site grows. Anyone had expereince on a similar site of ideas on the best way to do this? Thanks
Reporting & Analytics | | zeald0 -
Analytics/Google Keyword comparison
Hi I'm trying to establish a methodology to best show the gap between potential and realised organic keyword traffic. To obtain potential keyword traffic I'm using the Google Adwords keyword tool to derive local monthly search volumes for exact keyword matches. However, I'm confused as to which is the best way of getting a comparable metric from Google Analytics (GA). I was using custom reports and the 'organic searches' metric. However, this provides different values to a standard report selecting non-paid search in the default advanced segments. What is the best report/metric in GA to use for both organic and paid search volumes that would be comparable to the Google Adwords keyword tool. Also, I'm having problems getting my kids to eat their greens, any advice! 😉 Thanks Neil
Reporting & Analytics | | mccormackmorrison0 -
Why is Benetton ranking with tracking parameters?
For this search: https://www.google.com/search?q=benetton&pws=0 I see the following URL ranking #1 http://www.benetton.com/?utm_source=centrum.sk&utm_medium=listing Why is this happening? I could likely figure it out but I'm busy so I was hoping someone could dig around and let me know 🙂 Anyone? Incidentally, Benetton is in the middle of a massive campaign at the moment so it's strange timing for them to have this showing up and screwing with their GA tracking... EDIT: I should clarify, Benetton is not a client - I don't know anyone who works for or with them. I'm just curious why this is showing up. cmNWx.png
Reporting & Analytics | | TomCritchlow1 -
Can you get local search numbers/traffic out of Google Analytics?
With Google's new local search I am more curious as to market penetration on keywords that are now localized to my different US cities. I understand that you can separate out Google traffic based on regional Google domains, but I am curious if there is an effective way to separate out searches and keywords based on a my local US Metros? If google cannot do this, any recommendations on products that can? Thanks.
Reporting & Analytics | | Thos0031