Organic Traffic down after WordPress switch.

[SteveZero12]

I recently switched our company's website over to Wordpress in February. Organic traffic went down....

http://www.screencast.com/t/dJ0Oeyma5Xs

Same content, there are a few different page URLs but most of all it is all the same and I've SEO'd it to pieces.

Any thoughts? I can't figure this one out.

[SteveZero12]

I did make the mistake of not re-directing...and just fixed and are looking at the results. The majority of decline was in Google but didn't seem to be a huge ranking loss...hoping I may have just fixed it with re-directs but still too early to tell. Thanks for the input. Will report back soon.

[evolvingSEO]

Hi Steve

We have to get really specific with what happened - few questions;

• can you segment traffic to show more specifically where the loss was? was it from Google only?
• did the loss occur across all pages? just the homepage? try to get really specific with segments to narrow it down
• of the URLs that did change, were they redirected?
• did things like page titles etc all change, or did you maintain those exactly the same?
• was there ranking loss?

TY!

-Dan

[SteveZero12]

the theme is called iBuze and it was developed by Goodlayers. Pretty sure it's clean. Haven't seen any hidden links. Where would you typically look?

[Web-Incite]

Hi Steve,

If you have moved the site over to WordPress but remained on a windows server this could be causing the speed problems. Could be because I am in the UK but the site is dead slow and caused time out errors on many pages with the crawl tool I used (Screaming Frog). There are 40 (404) errors on your site - mostly from the e-mail link in the top corner of each page - its broken. Are you monitoring webmaster tools for errors? If that has been broken for a while it could be a factor.

Adding suitable categories and tags to your posts can really help in WordPress. I can recommend this guide to WordPress SEO: http://yoast.com/articles/wordpress-seo/

The site is coming up in searches - I am surprised that WordPress did not improve the rankings it usually does, but WordPress can be slow.

Hope this helps

Alison

[zoicaremus]

Hi Steve,

What Wordpress theme are you using? Some have embedded links that can hurt your rankings. Other have hidden links, did you check everything out and it's clean from this point of view?

[SteveZero12]

Hmmm....looking at it in Analytics, it seems to be about normal. Obviously the lower the better but what is a good site speed?

[Web-Incite]

Hi Steve,

I think your problem lies in the site speed.

We had this problem with WordPress we solved it by switching to a linux server from a windows server. Have you checked this?

Good Luck

Alison