Rep Management with Google+ > Help Needed
-
My client, Pareto Law, have set themselves up with a Google Local Business listing:
https://plus.google.com/+paretolaw, and when searching for the Pareto Law brand this page appears a bit like a site-link under the main search result.I've noticed that other companies, such as moz.com, have their G+ page ranking seperately on page 1 of the SERPs. This is especially important for my client, as we're trying to push down other sites rankings for our brand. In an ideal world I'd want only their twitter, G+, linkedin, & facebook pages ranking amongst wikipedia entries and the like, as opposed to forums discussing my client.
The question is, are Pareto Law able to set themselves up with a G+ business page as well as the G+ local listing page they presently have. Is that an acceptable setup, or are you supposed to have just one or the other? I'm struggling to differentiate between the 2.
-
Hi Matt,
I recommend you read this recent post from Mike Blumenthal at LocalU:
-
I haven't seen G+ bundle like that personally, so I am not sure whether you can "unbundle" or how to go about it in this situation. People to check with are Andrew Shotland ( @LocalSEOGuide ) and David Mihm (@DavidMihm)- two of the top experts in local optimization.
-
Still struggling with this one! The article you sent seems to be comparing an old school Google+ Places page with the newer Google+ Local pages? The confusion I am having is over the difference between a Google+ Profile and a Google+ Local Business Page.
Here are examples of what I understand to be the Moz.com G+ Profile, and what seems to be their G+ Local Business Page:
Moz.com G+ Profile: https://plus.google.com/+SEOmoz
Moz.com G+ Local Business Page: https://plus.google.com/101479834534380514124
These pages serve both purposes well, with the Local Business Page appearing in Google Maps, and the Profile getting it's own listing in the SERPs when searching for the Moz brand.Why then does my clients G+ Local Business Page seem to be an amalgamation of both?
Pareto G+ Local Business Page: https://plus.google.com/+paretolaw
This page appears in Google Maps, but is also listed as their G+ page as a sitelink under their branded search listing. Their local business page has all of the Google Places stuff in it, but also has circles, followers, posts etc.
Can I go ahead and create a seperate G+ Profile for them, or have they somehow combined the 2 already? If they've combined the two then creating another account will be really confusing for people. Which one would they follow?My client has hundreds of employees and clients, and I want them all to interlink and promote the various social media profiles to help them rank. However, trying to get their G+ local business listing to rank seems futile as Google has just bundled it into their P1 listing as a sitelink, and that isn't going to push the other sites down the rankings.
-
There are differences and similarities to the two types of G+ offerings. A very helpful article about the differences and the values was posted by Amanda DiSilvestro a while back on SEW.
It is very helpful in this situation to have both set up. The reality however in an ORM situation is that "just setting these up" does not mean you will get the results you are seeking.
It takes a comprehensive effort to generate enough depth of trust and authority to get all of these channels ranking high enough to get the results you are hoping for.
And quite often, even then, if those forum sites are generally strong overall, it will be even more difficult a task. ORM that is reactive can be overwhelmingly tedious and time / resource consuming.
A better approach to reactive ORM is to create multiple sites as well as have each of the social channels properly optimized. However you need to be EXTREMELY careful in how you do that if you are to succeed and not just garner more problems. You can read about the core concepts of that approach if you go to an answer I posted this morning on another Moz question - all about multiple sites - the benefits, pitfalls... where in my answer I describe different scenarios that you can definitely apply to a law firm. (I've done several audits for law firms needing reactive ORM).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sometimes I write a post for another site and then post the first 1/3rd on my site to help promote it. Is this a bad idea?
Sometimes I write a post for another site and then post the first 1/3rd on my site to help promote it. Is this a bad idea? When I do that should I be adding a canonical link to the original post? Should I have /make sure the 3rd party site does something? Is there anything else I should do? Thanks in advance.
Branding | | mcarroll0 -
Does Google really using unlinked brand and related mentions as a ranking factor?
Hi Moz community, Seems like Bing already confirmed that they are using link-less mentions for the ranking graph and some SEO experts believe if Google also employing the same in their Algo....Can anybody please confirm and share your thoughts on this? Thanks
Branding | | vtmoz0 -
Google detects wrong information to compnay's knowledge graph on search index - Please help
This issue is about website properties' information showing on Google's search index with brand keywords. We have 8 different domains that operated separately in 8 countries. All are responsible for their individual domain. When I Google it with our brand name 'Flight Centre' in Google.ca, Google's search index shows company website link with flightcentre.com and detects all information, social profile etc.. from Flight centre Australia. Please see the screenshot. How to change this information that Google shows or detects website link and all other properties from flightcentre.ca? Anybody about with a quick answer would be awesome? IqWeymZ
Branding | | flightcentre200 -
Help me decide between 2 domains! Please!
I want to build an authoritive site on the keyword: "baby hazel games" since I want it to be authoritive and easy to brand and to remember. I dont plan to use EMD-s. I like these 2 domains: 1. PlayHazel.com 2. HazelBox.com Help me decide between them. what sounds better, and have greater chance in ur opinion. Feel free to ad domain names ideas, if u have them. Thank you!
Branding | | Catinas970 -
Importance of Google+ name?
Greetings Mozzers, I'm working on some Google+ profiles currently and have one interesting case where I'd like some advice. The name of one of my clients' web addresses, company name, and Google+/Google Local verified local business names all reflect the same thing. [Name] Surgical Associates However, on Google+ it looks like it has a limited number of characters so it reads: [Name] Surgical Ass... How important is it to keep the name identical to everything else on the web? Could I get away with just changing the name on Google+ to [Name] Surgical I appreciate in advice on this matter and what would occur if I changed it here. Thanks.
Branding | | MonsterWeb283 -
How to control Artist Info sidebar on Google SERP?
Google has added an information sidebar to its SERPs for public figures, including artists of all stripes. Search for "Coldplay" and you'll see what I mean. I'm wondering where Google pulls this information from, and how to keep it complete and up to date. The sidebar includes basic information, including Birthday, Education, Awards and Works (albums / books etc.). In representing an artist, this is now the first encapsulated information presented to user searching for my artist, and I want to make sure it's accurate. Any insight on how to edit this info would be truly appreciated.
Branding | | powerup0 -
Using mlm and 'scammy' websites to identify brand/reputation management opportunities
I think this almost warrants a youmoz post, but I was wondering if anyone has used MLM or 'shady' industry companies to see where they place their reputation/brand links to dominate the first 2-3 pages of google for things like 'company name + scam' 'company name + reviews'. On a side note what is your opinion of a company that goes to great lengths to create a very strong push to control those keywords? Would you recommend your clients dominate the first 2-3 pages with 'honest review about company x' and 'the truth about company x' fakeditorials? Do you guys think people see right through them. Take any MLM..for instance legal shield scam (not my company, but an MLM that I am very wary of) as professionals what do you think of their reputation management build out......what do you think consumers would see when they read this? is there such a thing as going to far to refute false claims and building sponsored reviews? I'm personally against doing sponsored reviews and spamming with them, but maybe I am naive.
Branding | | ilyaelbert1 -
Can we submit Press release to Google news
Hello, Can we submit Press release to Google news ? If yes, is there any criteria for Google news to accept the Press release ? Is there any benefit in this ? Thanks
Branding | | seoug_20050