Rep Management with Google+ > Help Needed
-
My client, Pareto Law, have set themselves up with a Google Local Business listing:
https://plus.google.com/+paretolaw, and when searching for the Pareto Law brand this page appears a bit like a site-link under the main search result.I've noticed that other companies, such as moz.com, have their G+ page ranking seperately on page 1 of the SERPs. This is especially important for my client, as we're trying to push down other sites rankings for our brand. In an ideal world I'd want only their twitter, G+, linkedin, & facebook pages ranking amongst wikipedia entries and the like, as opposed to forums discussing my client.
The question is, are Pareto Law able to set themselves up with a G+ business page as well as the G+ local listing page they presently have. Is that an acceptable setup, or are you supposed to have just one or the other? I'm struggling to differentiate between the 2.
-
Hi Matt,
I recommend you read this recent post from Mike Blumenthal at LocalU:
-
I haven't seen G+ bundle like that personally, so I am not sure whether you can "unbundle" or how to go about it in this situation. People to check with are Andrew Shotland ( @LocalSEOGuide ) and David Mihm (@DavidMihm)- two of the top experts in local optimization.
-
Still struggling with this one! The article you sent seems to be comparing an old school Google+ Places page with the newer Google+ Local pages? The confusion I am having is over the difference between a Google+ Profile and a Google+ Local Business Page.
Here are examples of what I understand to be the Moz.com G+ Profile, and what seems to be their G+ Local Business Page:
Moz.com G+ Profile: https://plus.google.com/+SEOmoz
Moz.com G+ Local Business Page: https://plus.google.com/101479834534380514124
These pages serve both purposes well, with the Local Business Page appearing in Google Maps, and the Profile getting it's own listing in the SERPs when searching for the Moz brand.Why then does my clients G+ Local Business Page seem to be an amalgamation of both?
Pareto G+ Local Business Page: https://plus.google.com/+paretolaw
This page appears in Google Maps, but is also listed as their G+ page as a sitelink under their branded search listing. Their local business page has all of the Google Places stuff in it, but also has circles, followers, posts etc.
Can I go ahead and create a seperate G+ Profile for them, or have they somehow combined the 2 already? If they've combined the two then creating another account will be really confusing for people. Which one would they follow?My client has hundreds of employees and clients, and I want them all to interlink and promote the various social media profiles to help them rank. However, trying to get their G+ local business listing to rank seems futile as Google has just bundled it into their P1 listing as a sitelink, and that isn't going to push the other sites down the rankings.
-
There are differences and similarities to the two types of G+ offerings. A very helpful article about the differences and the values was posted by Amanda DiSilvestro a while back on SEW.
It is very helpful in this situation to have both set up. The reality however in an ORM situation is that "just setting these up" does not mean you will get the results you are seeking.
It takes a comprehensive effort to generate enough depth of trust and authority to get all of these channels ranking high enough to get the results you are hoping for.
And quite often, even then, if those forum sites are generally strong overall, it will be even more difficult a task. ORM that is reactive can be overwhelmingly tedious and time / resource consuming.
A better approach to reactive ORM is to create multiple sites as well as have each of the social channels properly optimized. However you need to be EXTREMELY careful in how you do that if you are to succeed and not just garner more problems. You can read about the core concepts of that approach if you go to an answer I posted this morning on another Moz question - all about multiple sites - the benefits, pitfalls... where in my answer I describe different scenarios that you can definitely apply to a law firm. (I've done several audits for law firms needing reactive ORM).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My Website is not Coming in Google News. What should I do ? Already verified.
Hello Friends I verified my site in Google News but all articles are not coming in Google News. When I type www.example.com in Google news then only few stories shows but not coming on daily basis. What to do my fellow members ?
Branding | | sourabhrana0 -
Best Practices for Google+
I have a client that has a decent following on Google+ on his personal account but his business profile doesn't have many people going to it. The law firm he owns has roughly 14 attorneys and all of them write for their blog. Since they are all new to Google+ except for him, I'm wondering what everyone things that the best practice is to get the information shared. When we post the information on his personal personal profile, he generally gets between 50 - 75 +1s and a dozen or so shares. If we put it on the business profile we don't get more than 10. The issue is when one of the attorney's that is new to G+ posts on their timeline and then we share it via the business, we then have to share it via the owners timeline to get any traction. We need to build followers for each of the attorneys new to G+, that's obvious, but what do we do in the mean time? Since the owner is also the brand, what is your suggestion of the best strategy?
Branding | | DarinPirkey1 -
Google displays the wrong store hours. Can anyone help lead me to the fix?
When doing the following search on Google "Ticket King Milwaukee hours" we see the wrong hours displayed at the top of the page. Just to the left of our places page, you will see "Tuesday hours 8:30-1:00 pm." That 1 pm closing comes up for every weekday, even though we are open until 6 pm weekdays, and 3 pm on Saturdays. I have checked the hours listed on our G+ page, our "Places for Business" page, our "about us" page on our website, and can't find where they are getting this incorrect data. I even went out and checked most of the "List your business" sites that I have registered with.
Branding | | Ticket_King
I have submitted this to Google, but have not heard back. Does anyone have any ideas as to how I can fix this, or at least find out where this bad data is coming from? I did find a company blog post from 2010 that listed our ours in a somewhat confusing way, but it was still correct. (I have since fixed that old post.)0 -
How to improve the quality score (QS) when bidding on competitor brand names in Google Adwords?
Hi, I have researched few sites on this topic and I could see that the competitor keyword should match with the add text relevance, landing page relevance and CTR. Any other factors more to be included to improve the quality score? Reference: http://searchenginewatch.com/article/2285536/Google-Updates-How-AdWords-Quality-Score-is-Reported
Branding | | zco_seo0 -
How to feature in Google restaurant reviews?
Hi, When I Google a restaurant name here in the UK - try "fat duck bray" I see the photo of the restaurant on the right hand side, the Zagat review score and then right at the bottom of this section there is "More Reviews" with links to Urbanspoon,com, qype.co.uk, Zagat.com and Blackbookmag.com (often TripAdvisor will appear here too.) To one of the sites I work with these are all the competition so the natural question is how would one appear here? I've never seen anything covering this before so interested if anyone else has read anything on this or has any experience on this. Thanks in advance for any answers.
Branding | | ianmcintosh0 -
What if I have multiple sites? Do I need to register separately?'
I have 3 sites which has been running for 3-5 years. I've limited knowledge on SEO and some handholding is needed.
Branding | | FrankLaw0 -
Ranking Videos on First Page of Google
Hey Guys, My videos are doing well on YouTube with lots of views and comments (about 1.5 million views). Nevertheless, I can’t manage to get them to appear on Google’s first SERP for my branded keywords. What am I doing wrong? What in your opinion are the major ranking factors for YouTube videos? Thanks!
Branding | | ShivaS0 -
Need a quick simple report comparing popularity of two brand names...
CURT Manufacturing compared to Reese Products. curtmfg.com and reeseprod.com Both sell towing and trailer hitch products. What is the best approach you can recommend using the Pro tools? I perform lightweight analytics using Google Analytics, and some keyword tools here, and also Majestic SEO and Compete - but not a pro and would LOVE it if someone can give me best course direction. Thank you, M Adelman
Branding | | CURT-20817
CURT Mfg.0