What if your content is getting social shares but no links?
-
Suppose you have a weekly blog article and sometimes your articles earn social shares (e.g. 23 +1's on Google Plus on one article but normally 3-5 social shares). One out of 10 earns an organic link from a random blog. Would you continue publishing these blog posts?
-
I agree with Aaron here. Both elements are important. If there were quite a few more social shares then it would be easier to ignore the lack of links.
Do a test for a couple months - rather than posting weekly, post every other week and make the content more substantial - longer form text, lots of good formatting like h2/h3s, bullets, photos, etc. Target a higher value term. Also consider running a small Facebook ad ($15-25) or Twitter/LinkedIn featuring that post, and targeting it towards the exact type of demographics you want to see it.
I think you'll get a lot better return from this type of approach.
-
I my experience a had two pages with same competitive keyword and: one http://www.propdental.es/blog/odontologia/ortodoncia-estetica/ had just google+1 and no other social shares and the other http://www.propdental.es/ortodoncia-estetica/ lots of facebook ant twitter shares but no +1. No external links. Actually I had them actualized and more shared so it is different now.
The one just with google +1 was in front page and the other did not appear. So i think with social shares can be enough if you have a good domain authority.
I mean i think with good content and social shares could be enough to reach good audience to your website especially if that social share is on google plus
-
It really depends on what your strategy is here, but I would strongly look into revamping the kind of content that you are publishing and focus on something that your audience is really looking for.
While the social shares are nice, the links are important. And I am not saying there is no value in the social shares, but with those kind of numbers, I think there is more you can do to possibly improve on the content, and make it slighly more targeted to what people are looking for.
I would even go as far as to say, that the links are not the only reason you should be writing. It should be more around thought leadership, attracting a bigger more committed and passionate audience.
Content for the sake of content is not a good practice. It makes it thin, and then you have bigger problems
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ever seen a shared featured snippet?
We are currently sharing a featured snippet for the term 'Euro emissions standards' with Wikipedia (not sure how long this will be the case for) but I was wondering if anyone else has ever come across this? Thanks in advance
Content Development | | RACSEO1 -
Paid Guest Post Links - Value?
Hey guys, Just wanted to put the question out there about guest blogging opportunities that are paid for. It's not something we ever go for but a client has the resources to get a few quality paid backlinks. What are people's general thoughts on guest blogging - for a nominal fee - to do so? Pros and cons of the whole process? Cheers!
Content Development | | wearehappymedia0 -
Marking our content as original, where the rel=author tag might not be applied
Hello, Can anyone tell, if it is possible to protect text –type content without the rel=author tag? We host a business listing site, where, apart from the general contact information, we have also started to write original 800+ character-long unique and original contents for the suppliers, where we expect visits, so rankings should be increased. My issue is that this is a very competitive business, and content crawling is really an everyday practice. Of course, I would like to keep my original content or at least mark it as mine for Google. The easiest way would be the author tag, but the problem is, that I do not want our names and our photos to be assigned to these contents, because from one hand, we are not acknowledged content providers on our own (no bio and whatsoever), and on the other hand, we provide contents for every sort of businesses, so just having additional links to our other contents, might not help readers to get what they want. I also really do not think that a photo of me could help increase the CTR from the SERP:) What we currently do, is that we submit every major fresh content through url submission in WMT, hoping that first indexing might help. We have only a handful of them within a day, so not more than 10. Yes, I could perhaps use absolute links, but this one is not a feasible scenario in all cases, and about DMCA, as our programmer says, what you can see on the internet, that you can basically own. So finally, I do not mind our contents being stolen, as I can’t possibly prevent this. I want however our original content to be recognized as ours by Google, even after the stealing is done. (Best would be an ’author tag for business’, so connected to our business Google+ page, but I am not aware, this function can be used this way.) Thank you in advance for all of you, sharing your thoughts with me on the topic.
Content Development | | Dilbak0 -
Content writters needed
Good Morning from 14 degrees C light showers & rain wetherby UK 🙂 Ok I'm getting really frustrated with clients inability to ad content so much so its time to go round the problem and find an outsource solution. So my question is please: 1. Can anyone recommend a contnet writting resource
Content Development | | Nightwing
2. Whats reasonable rates to expect Thanks in advance 🙂0 -
Fresh content ideas for a static site?
I have an ecommerce site. My home page is set-up just as I want it. I'm not looking to redo it or change my site to a blog. Just looking for some new, different, SEO friendly ideas or concepts to keep it "fresh".
Content Development | | VictorVC0 -
Content being copied from our product page hurting our site overall?
On our product pages, he have short descriptions and some bulleted lists. Resellers of our products, and many other sites who are not resellers are copying this content, often verbatim. While I'm not as concerned for the product pages themselves as we're hoping the category pages will rank, does this duplication of our content hurt our site overall? FWIW, our brand name is in our domain and often also shown on these sites that copy the content.
Content Development | | minutiae0 -
Press Releases and Duplicate Content on Event Related Site
I have a site that lists events. I ask those submitting events to submit original content if possible, but frequently they submit press releases which are already published elsewhere. I rewrite some of the press releases, but do not have time to rewrite every press release that comes my way. I want my users to get a comprehensive list of events, but I don't want get a penalty for duplicate content. What is the best solution?
Content Development | | andywozhere0 -
Integration of content on other sites
(by Google Traductor) Hello, we are able to make agreements with sites of good quality and reputation to integrate our classified ads for agropeuariosector on the websites of these companies. We fear that thesesites begin to index all this content and begin to compete with us in organic positioning. On the other hand this would generateduplicate content? That strategy will be applied in order to do so. Greetings and thanks!
Content Development | | romaro
Robert0