Help With This Page

[KempRugeLawGroup]

This is page - http://www.kempruge.com/location/tampa/tampa-personal-injury-legal-attorneys/ - is the most important one to my business, and I can't seem to get it to rank higher. It has the second highest authority and links, second only to my homepage (though none are all that impressive) but it is just buried in the SERPs. Granted, I know Tampa Personal Injury Attorney is the hardest keyword for us to rank for, but there must be some way to improve this.

I know getting high quality links is an appropriate answer, but I'm looking for anything I can do solely on my end to improve it. However, if anyone has some ways to make the page more linkable, I'm all ears!

Please, if you have a second to take a look, I'd appreciate any and all feedback.

Thanks,

Ruben

[waqid]

Great suggestions above.

I have many legal clients in all of your practice areas so this is hitting close to home and i think you could improve in so many ways. One suggestion below.

Show some indicators on your home page via an in-content internal link to the PI page you mentioned .

Also you have two pages competing for the personal injury keyword. Choose one page to target the personal injury keyword. Choose one page and add your office locations to the footer.

Maybe optimize your image  name http://www.kempruge.com/wp-content/uploads/2011/12/90201067_8.jpg but do not over optimize.

You could also benefit from some additional link building to the page you want to rank.

[KempRugeLawGroup]

By all means be blunt, and I really appreciate that you were. Thank you very much!

[DarinPirkey]

I didn't dig deep into your site but here are some initial thoughts.  I’m going to be blunt but please don’t take it personally.  Take the information for what it is, just information and my thoughts.

Page Thoughts:

1. The actual copy on the page is a little hard to read and doesn't seem like it came from you.  You seem to be missing some words and the overall thought seems to be lacking.

Here are the last two sentences of your first paragraph:

"When you are represented by a Tampa Personal Injury Attorney with Kemp & Ruge, you get the individual attention you deserve.  represent you as your Tampa Car Accident Attorney, you will be getting a group of professionals who put their clients first."

For an attorney website, I would expect better than this.

2. You have a “link cloud” below your copy

“If you are even thinking about hiring an attorney for your personal injury case, please consult with an injury attorney.  Click here for your: Pasco County Personal Injury Attorney, Hernando County Personal Injury Attorney,Pinellas County Personal Injury Attorney, Hillsborough County Personal Injury Attorney, Tampa Personal Injury, Clearwater Personal Injury Attorney, Land O’ Lakes Personal Injury Attorney, Lutz Personal Injury Attorney, Odessa Personal Injury Attorney, New Port Richey Personal Injury Attorney, Spring Hill Personal Injury Attorney, Tarpon Springs Personal Injury Attorney, and Palm Harbor Personal Injury Attorney.”

This, personally, sends mixed signals to Google about what your page is about. (You seem to have this on almost all your pages.) Internal linking is important, but how you do it is just as important.

3. At the bottom of your copy, you have multiple addresses on the page.  Again, I feel this sends mixed signals to Google and doesn’t really help users who land on this page.  Having a consistent NAP (Name, Address and Phone Number) will help both Google know that this page is meant for Tampa and users to get exactly what they are looking for.

Recommendations:

1. New copy/content on the page.  I would talk about what makes Tampa unique in the Personal Injury Law space.  Maybe talk about how the process works in Tampa when you get injured.   Talk about a little of the history of Tampa and why Tampa, specifically is a great location to live but that “even in paradise, injuries occur.” (Just throwing out ideas)

2. I would make this page a sort of landing page for your Tampa Office.  I would add schema markup for local business (http://schema.org/LocalBusiness) and include a Google map of the location to help people find you.  I know that it’s an appointment only location but this should help.

3. When you write your blog posts and mention the word Tampa, I would link, internally, to this page.  This will help set up a strong internal link structure with location information that will help Google know that this page is specifically for Tampa.  The keywords on your page and how outside sources link to it should do the rest.

4)In your footer, you have the locations listed,  I would make the Title of each location a link to that specific page.  The Tampa Office should link to the page we are discussing.

Like I said at the beginning, I didn’t dive deep into your site but these are my quick observations and recommendations.

[SoleGraphics]

Once you have your google local pages setup try getting reviews, it's a long run type approach that may allow you to outshine others locally.

[KempRugeLawGroup]

Yeah, I really thought Finebloom would be gone by now, especially considering what I read about it here. We've definitely not put as much into local seo as we should have, but we will start.

Thanks!

Ruben

[EGOL]

SoleGraphics has it.  Try to get into the local results.

... and if that don't work try video spam like the guys at Finebloom.  I can't believe that those are still killing the SERPs for major cities all over Florida.

[SoleGraphics]

Have you tried some local SEO stuff? Moz has a crap load of info on that. http://moz.com/blog/top-20-local-search-ranking-factors-an-illustrated-guide