Best strategy for content/articles. Individual pages or blog posts?
-
Hi all,
Whilst adding content to one of my sites quite often I'm left deciding whether I should create an individual webpage for the content, or write it up as another blog post.
More often I write it up as a static page so it fits in with the rest of my website more 'directly'.
However I'm wondering if I'm missing out here as obviously I'm not taking advantage of the benefits of a blog, RSS, Tag Cloud, etc etc...
Just wondering if others encounter the same quandary?
-
Hi David,
I do the same thing as EGOL. I write my best content in a WordPress page and then kind of summarize the article in a blog post and link to the article using the anchor text I want the page to rank for. Then I go into my SEO smart links plugin settings and add the keywords I want the page to rank for ( My main keyword and then a few supporting keywords) and the URL. This way I can build out my internal linking structure without really having to think about it.
Hope this helps,
Bill
-
Ahhh I hadn't considered using the blog to announce the main article.
Thanks for that suggestion.
-
I use blog posts for temporary content and trivial content.
Anything that is valuable, evergreen and substantive gets placed on a dedicated page where I can shape the appearance, title tag and image placements like finely-crafted arrows.
I then use a blog post to announce the article to my blog visitors and feed subscribers. The article page is then built into the content structure and categories of the main website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog or article length and SEO value
Why do different blog lengths affect SEO differently? Is it directly affected by Rankbrain or the Google Algorithm, or is it more because of user engagement?
Content Development | | CyrusDariusXerxes0 -
Repurpose/reuse blog content - email address to make available for this
Hi, From Rand's recent Whiteboard Friday, I learned this: "Have right on the blog page the email address to use if they want to repurpose/reuse the content. That way if someone wants to give us a backlink and quote/reference our blog, they have an easy way to get permission." My question is, what do I say with the email address when I list our contact email? Something like 1. Just list the email address 2. "To reuse/repurpose our content, please contact adress@email.com." or something else?
Content Development | | BobGW0 -
Embed WordPress blog into site or /blog?
Hi, Just a quick question - I assumed it would be a better to have a WordPress blog in a sub folder rather than a sub domain however I just wondered would it offer any more / less value if I just embedded the WordPress blog into my existing code? Thanks, Dan
Content Development | | Sparkstone0 -
Duplicate page issue all from my website blog. How to i fix?
Crawl diagnosis indicates duplicate page content all from the blog on my website. What can i do to fix this?
Content Development | | skinbiz0 -
Same SEO Impact for: ''blog.domaine.com/'' and ''domaine.com/blog/
I would like to add a WordPress blog to my online store. My shopping cart is BigCommerce. My store URL is: http://www.furnacefilterscanada.com I know the ''BEST'' option will be to have a blog like this: http://www.furnacefilterscanada.com/blog/ But I don't thing it is possible on BigCommerce platforme. If I can have a blog with this sub-domaine: http://www.blog.furnacefilterscanada.com will it be a efficient for SEO? Thank you, BigBlaze
Content Development | | BigBlaze2050 -
Content Marketing, Who do I use?
I know nothing about content marketing, so who do I hire? Who are the authorities & leaders in this new era of digital marketing.
Content Development | | KristopherWho0 -
Show all VS show excerpt in a blog post
I saw that you recently changed your blog from "show all" to "show an excerpt" and then "read more", could you explain me the reason? It´s not supossed to be better for the blog readers to see the full posts in the homepage?
Content Development | | diegodjm0 -
Forum Site: Content Value Post Panda
I run a forum website built on Wordpress. We're about two years old. The theme of the site is a directory of attorneys, with each directory listing having its own blog account on our site. Through this platform, we receive 75-80 blog posts now every month of varying quality from our users. QUESTION: A good number of the blogs published on our site are also published on the attorney's law firm site as well (they're syndicating on our site). Will this hurt our site in light of Panda? A lot of the syndicated content is very well written and insightful. By contrast, Will non-syndicated but average to below average posts hurt our site? The authors almost always link back to their firm site. Would love some feedback on whether we should be happy about the syndicated content or whether we should potentially ban it?
Content Development | | JSOC0