Republish An Updated Blog or not?
-
We need to update one of our older posts (a new federal ruling came down that now applies) but do I just update it or should I republish it? I know that just republishing something that hasn't been changed, can get you flagged, but if it's an update, I would think that would be appropriate to republish. I'd just like some guidance before I proceed.
Thanks and Happy Friday!
Ruben
-
I spend about 1/3 of my time improving the content on a long-established site. Articles are made current, more substantive, new data, updated graphs , additional Images.
I often see an almost immediate improvement in rankings.
These are not just tweaks to a few sentences. They are major rewrites. An article of 1000 words and three images might get a new introduction that hits topics in the news and two or three new subheadings and two additional images and an updated data table.
Rankings can go up within a couple of weeks.
-
Thanks Patrick, I appreciate it.
-
Hi Ruben! And Happy Friday to you, too!
It's never a bad idea to republish or update a blog post. We done it before and not really seen any adverse affects to anything we are doing. Before we went through that process (and before we had a Moz account) we hit the search engines and read articles about how to handle old content or to add to older posts.
As some references and reading enjoyment, take a look at Hubspot's post here "The Complete Guide to Updating and Republishing Outdated Blog Content" and also Entrepreneur.com had a recent article I bookmarked on this subject a couple months ago, "Your Blog's Secret Weapon: Old Content". As many industries change, so will the content, so going back to republish or update an article is a wise decision to keep your content as relevant as possible AND with Google being keen on displaying the best results, your old content won't have a chance if the information isn't accurate to the times.
Hope this was helpful! Cheers - Patrick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New Google Update - weird ranking
Hi I wanted to get your thoughts on this keyword ranking. This page - https://www.key.co.uk/en/key/albatross-heavy-duty-office-chairs-24-stone is now ranking for heavy duty office chair 30 stone We don't mention 30 in the content anywhere, apart from the USPs at the top of the page - could this be it?! I don't know how to change this, or I guess Google is still figuring things out and maybe this will drop off? Love to get some thoughts on this! Becky
Algorithm Updates | | BeckyKey0 -
Am I hit by an update????? Please help
Hello. Is possible to have just a page or two penalized?? From 24th april ( around that date i heard was an update) two of my pages ( out of 37) do not rank for their main keywords but are indexed. Also, lately a lot of my pages drop out of top 100 and get back on their position. Any help? Am I in trouble? Anyone has the same problem?
Algorithm Updates | | Ag96adc0 -
Have we been hit by an update?
Hi Everyone : ) We have an E-commerce website has been getting less and less organic traffic each month since October 2015 after it had received a massive spike overnight! I can't see any logical reason for it or find any updates that would have caused this. Have anyone got an idea? I know I am not giving much information out but wondered if anyone else had seen a similar issue. aZ7F6YA
Algorithm Updates | | O2C0 -
Recent Google algorithm update?
Two of our clients have experienced a huge dip in organic rankings during the past week or so and we haven't done anything that would cause this. Have there been any major Google changes reported lately? I'm not seeing anything reported here: https://moz.com/google-algorithm-change. Thanks for your input. Eric
Algorithm Updates | | EricFish0 -
New Google Update In The Past Two Days???
Was there a new Google update in the past couple of days. Traffic on my test site has gone from ~ 1,000 per day to over 4,000 per day for no particular reason. Most of the traffic is still coming from Google and is not the result of any new major links. My keyword rankings also appear to be the same ...
Algorithm Updates | | Humanovation0 -
ECommerce site being "filtered" by last Panda update, ideas and discussion
Hello fellow internet go'ers! Just as a disclaimer, I have been following a number of discussions, articles, posts, etc. trying to find a solution to this problem, but have yet to get anything conclusive. So I am reaching out to the community for help. Before I get into the questions I would like to provide some background: I help a team manage and improve a number of med-large eCommerce websites. Traffic ranges anywhere from 2K - 12K+ (per day) depending on the site. Back in March one of our larger sites was "filtered" from Google's search results. I say "filtered" because we didn't receive any warnings and our domain was/is still listed in the first search position. About 2-3 weeks later another site was "filtered", and then 1-2 weeks after that, a third site. We have around ten niche sites (in total), about seven of them share an identical code base (about an 80% match). This isn't that uncommon, since we use a CMS platform to manage all of our sites that holds hundreds of thousands of category and product pages. Needless to say, April was definitely a frantic month for us. Many meetings later, we attributed the "filter" to duplicate content that stems from our product data base and written content (shared across all of our sites). We decided we would use rel="canonical" to address the problem. Exactly 30 days from being filtered our first site bounced back (like it was never "filtered"), however, the other two sites remain "under the thumb" of Google. Now for some questions: Why would only 3 of our sites be affected by this "filter"/Panda if many of them share the same content? Is it a coincidence that it was an exact 30 day "filter"? Why has only one site recovered?
Algorithm Updates | | WEB-IRS1 -
New Blog Post Ranking Fluctuation
I wrote a recent blog post on Friday. It was indexed and ranked on the first page on Monday. On Wednesday, it was nowhere to be found. I noticed that, after a few more recent posts, it was on page two of my blog. So I expanded my results so that it was back on my first page. Today, it is back on the first page - same spot as before. Was that my problem, or could it be something else I am unaware of?
Algorithm Updates | | BMac540 -
Farm update
Has anyone noticed any changes since the Farm Update from Google allegedly affected 11.8% of all US queries? Seems like we got some extra long tail traffic from the US - but its too early to tell if that is a coincidence or a more permanent change. I guess its one of those days where its good not to be a content farm 🙂
Algorithm Updates | | ThomasHgenhaven0