If I write a PR release on a site such as PRweb with anchor-text links that is picked up and published by other news sites, do the engines consider this duplicate content or additional, beneficial links?
-
I recently wrote a news release on PRweb that was picked up identically by 8 other news websites, with the same anchor-text links as the original. Is the reproduction of duplicate content and links across different websites like this to the benefit or detriment of SEO and ranking power? Some of the links are:
http://www.prweb.com/releases/christmasparties/neweventasite/prweb8562064.htm
Many thanks!!
-
I like the ideas Stephen but these are 30,000 gallon tanks. Not the kind you use for your bbq. I wonder if there was another way to do what you suggest for this type of boring topic.
-
Thanks for the tip on Business wire
-
Those sites do work great for pop culture news... but I like some of Stephen's ideas. What happens if you shoot a tank.... what happens if one falls out of your truck.... what happens if one is in or next to a fire...
These are questions of curiosity and also safety.
Those might not earn the slashdot effect but a lot of people have wondered about those questions. I would try it. I think that such an article would be worth at least 1000 press releases and maybe 100,000.
You might be able to prepare a safety .pdf with an embedded link or two and offer it to other propane dealers or customers for use on their own websites. A video would be even better.
-
What happens when you shoot a propane tank (video)?
7 uses schools have found for empty propane tanks (gallery)
Forget Ask A Ninja - Ask a Propane Tank (video)
Lolcats vs Propane Tanks - there can be only 1 winner (gallery)
Microsoft designs a Propane Tank (gallery)
How far could you throw a Propane tank if you were bitten by a radioactive spider (quiz)
easy....
-
PRweb is a decent tool, the problem is that it aggregates the news, but you dont get any real value from the Press Releases on the major outlets. Do an actual search on the sites you are submitted to from PRweb and you wont find your releases in the results. This is a big complaing about PRweb. I recommend checking out businesswire.com for press releases. It is more expensive but offers real SEO benefits. I used PRweb for a year and a half here at my company and recently switched and saw immediate dividends.
-
This sounds like a great technique but the content has to be out of this world. I find it hard to believe I could ever get my client who sells industrial sized propane tanks this kind of traffic from one of those sites. I would think pop culture news and events would be best for this strategy no?
-
I don't think that it will hurt you... but I don't think that it will help much either.
If you write a release with yada yada yada text - meaning nobody is going to read your release and email their friends about it, then you can get some really low value links that will be worth even less over time from the press release sites and their scrapers. We don't spend any time on this activity.
However, if you have a press release or better yet an informative article that you believe lots of the people who read it will email to a friend or tweet or like... then don't waste it on the press release sites. Instead toss it into a couple of sites like reddit, slashdot or stumbleupon. If it is really good that will be like tossing gasoline on a fire. This is what we are shooting for. It takes really special content to succeed there but if you connect you can get 100,000 visitors in a day.... and that often translates into a lot of links, likes, tweets, etc.
Most important... when you use sites like reddit, slashdot and stumble the content remains on your own domain. You are not giving it away to feed competitors and create new ones.
-
Robert,
I don't think you have anything to worry about.
Duplicate content is only a problem within a URL. In other words you don't want duplicate or nearly duplicate pages of content on one domain.
You can see examples of this all over the internet especially in the news where most news papers simply reprint AP news stories etc
You can also see this in cases where your information is shared through social media sites and RSS feed directories.
Don't sweat it...Great job with your Press release...You just got 8 nice back-links to your website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking Between Sites
Hi everyone, Hope you are all doing well. If a company owns several different websites that are supposed to be different brands but are part of the same niche/sector is it OK to link between them? Or would this be seen as violation? Thanks
Link Building | | National-Homebuyers0 -
Will linking to very similar (or duplicate content) hurt SEO
One of my clients started working with a traditional PR company to get media placements and they've placed articles on some very excellent and relevant sites. However, the article's content is nearly identical on each site. We would like to link my client's site to these articles, but will the duplicate content hurt SEO? Because there are some very minor variations within these articles, will that be enough of a difference where we don't need to be concerned if we did link our site to each article?
Link Building | | Liggins0 -
Setting up a separate site for link building
We are jump starting a link building campaign for a personal injury law firm. We're planning on doing things right with earning links to content people will actually want to share, sponsoring local events, etc. We're a little worried that some good opportunities could be missed due to the fact some people have assumptions about personal injury lawyers and would be hesitant to link to us simply because of our injury, regardless of what we're trying to share/promote. One solution we're considering is creating a foundation associated with the firm that supports relevant causes and provides the public with educational resources. That might get over our branding hurdle a bit. We've also discussed setting up a separate site for the foundation and actually building links to it rather than our main site, then linking the foundation site to our main site. The hope would be that we could get more links to the foundation site and it would in turn pass on link juice to our main site. My concern is whether this strategy makes any sense. We'd be putting good content on this foundation site rather than our main site. How much link juice would actually be passed on to our main site in this case? Would so much be lost that it would negate the whole purpose?
Link Building | | LeeAbrahamson1 -
Internal Links - Anchor Text - Strategy
Good Morning... I was wondering if anyone has any thoughts or advice on an internal linking strategy for an e commerce website. I was thinking about adding a link to all of the subcategory pages that says: "View All : main keyword" and having my main keyword hyperlinked back to the home page. This would provide users who have gotten to a subcategory page that may not be exactly what they are looking for simply click that link and go back to the home page to select a different category.... Would having an internal link with the same anchor text on roughly 30 pages hurt my rankings? Wouldn't that help users navigate through my site? As always, any thoughts/advice or strategy tips are appreciated. Thanks
Link Building | | Prime850 -
Networking sites / paid links
A national networking company charges its members, say, a few of hundred pounds to become part of their network, which involves offline networking events and online in forums and a directory. All the links of the directory and forum sigs etc are all do-follow. While it's not just a directory, how beneficial a link is this likely to be? The site itself has a DA of 60 and a PR rank of 4. 1k likes on their cnnected FB page and 21 likes on the G+. At the networking meetings they tell new recruits that being a member gives them a very valuable backlink and everytime they participate in the forums they get another do follow backlink. Ive checked and they are dofollow. Is this likely to be a great value link?
Link Building | | littlesthobo0 -
Changing Anchor Text and Domain Name on external sites
Hey guys, I was hoping somebody might be help with my current dilema. We have a international website due to go live soon which has changed its brand name. It is International educational website funded by the government is all I can tell you I'm afraid. They have over 40,000 inbound links many of which are images. I'm wondering what i site best approach. To contact the web master of the top PR sites and ask them to change the listing to the new brand? I was also thinking if I was to leave most of them there as they would be redirected anyhow. Could I be clever and add the new brand link to some of these sites without removing the old and reap the benefits of having two links, the old site url and the new site url? Here is the main dilema though, the commission wish to keep the old site live for 6 months before we can redirect. Thanks, Rob
Link Building | | daracreative0 -
Duplicate Content: is it a myth?
Hi everyone, just wanted to clarify some things, i've heard about a million different things on this; I just wanted to ask if duplicate content is a myth or its not thanks. Peter
Link Building | | PeterRota0 -
How to Earn Links to Boring Pages on Your Site
We do great in earning links to our homepage, articles, linkbait, and resource pages but we get few links to our product pages which are honestly pretty boring. Do you have any advice for increasing links to these important "money" pages? (we are trying to add useful content to make them less boring and unremarkable)
Link Building | | ProjectLabs0