If I write a PR release on a site such as PRweb with anchor-text links that is picked up and published by other news sites, do the engines consider this duplicate content or additional, beneficial links?
-
I recently wrote a news release on PRweb that was picked up identically by 8 other news websites, with the same anchor-text links as the original. Is the reproduction of duplicate content and links across different websites like this to the benefit or detriment of SEO and ranking power? Some of the links are:
http://www.prweb.com/releases/christmasparties/neweventasite/prweb8562064.htm
Many thanks!!
-
I like the ideas Stephen but these are 30,000 gallon tanks. Not the kind you use for your bbq. I wonder if there was another way to do what you suggest for this type of boring topic.
-
Thanks for the tip on Business wire
-
Those sites do work great for pop culture news... but I like some of Stephen's ideas. What happens if you shoot a tank.... what happens if one falls out of your truck.... what happens if one is in or next to a fire...
These are questions of curiosity and also safety.
Those might not earn the slashdot effect but a lot of people have wondered about those questions. I would try it. I think that such an article would be worth at least 1000 press releases and maybe 100,000.
You might be able to prepare a safety .pdf with an embedded link or two and offer it to other propane dealers or customers for use on their own websites. A video would be even better.
-
What happens when you shoot a propane tank (video)?
7 uses schools have found for empty propane tanks (gallery)
Forget Ask A Ninja - Ask a Propane Tank (video)
Lolcats vs Propane Tanks - there can be only 1 winner (gallery)
Microsoft designs a Propane Tank (gallery)
How far could you throw a Propane tank if you were bitten by a radioactive spider (quiz)
easy....
-
PRweb is a decent tool, the problem is that it aggregates the news, but you dont get any real value from the Press Releases on the major outlets. Do an actual search on the sites you are submitted to from PRweb and you wont find your releases in the results. This is a big complaing about PRweb. I recommend checking out businesswire.com for press releases. It is more expensive but offers real SEO benefits. I used PRweb for a year and a half here at my company and recently switched and saw immediate dividends.
-
This sounds like a great technique but the content has to be out of this world. I find it hard to believe I could ever get my client who sells industrial sized propane tanks this kind of traffic from one of those sites. I would think pop culture news and events would be best for this strategy no?
-
I don't think that it will hurt you... but I don't think that it will help much either.
If you write a release with yada yada yada text - meaning nobody is going to read your release and email their friends about it, then you can get some really low value links that will be worth even less over time from the press release sites and their scrapers. We don't spend any time on this activity.
However, if you have a press release or better yet an informative article that you believe lots of the people who read it will email to a friend or tweet or like... then don't waste it on the press release sites. Instead toss it into a couple of sites like reddit, slashdot or stumbleupon. If it is really good that will be like tossing gasoline on a fire. This is what we are shooting for. It takes really special content to succeed there but if you connect you can get 100,000 visitors in a day.... and that often translates into a lot of links, likes, tweets, etc.
Most important... when you use sites like reddit, slashdot and stumble the content remains on your own domain. You are not giving it away to feed competitors and create new ones.
-
Robert,
I don't think you have anything to worry about.
Duplicate content is only a problem within a URL. In other words you don't want duplicate or nearly duplicate pages of content on one domain.
You can see examples of this all over the internet especially in the news where most news papers simply reprint AP news stories etc
You can also see this in cases where your information is shared through social media sites and RSS feed directories.
Don't sweat it...Great job with your Press release...You just got 8 nice back-links to your website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If someone were to link to our site on now on an old article (dating back 1-2 years) is that still beneficial if all other variables are good?
I'm trying to build up our external links and am finding lots of opportunities, some of which are on older articles dating back to 2014, 2013 etc. These pieces are relevant to our site and have high DA, I'm wondering if the post date of these articles matter? Thanks!
Link Building | | Postable0 -
Site wide back links
Hi, One of our sites has a site-wide link from another site. So, Google sees 6700 pages from that site link to one of our pages. Is that something to be concerned about? The other site is http://www.daum.net/ We also have 2000 pages that blogspot.com links to us from. Both these sites have high domain authority, so I would hope all those links score well. But I certainly don't want to be penalized for links that appear spammy. Thank you in advance.
Link Building | | seotis0 -
Content Strategy - High Value on Lots of Sites vs. High Value on One Site
Good afternoon Mozzers. I have a discussion based question and I'd be interested to know your thoughts. I currently implement a content strategy where we create a series of high value How-to written articles, relevant to our audience and then work at getting them placed on multiple high value websites. I have just been offered an opportunity with a PR6 domain to create a similar series of content but place it all on their site with links back to ours through a dedicated section. So my question is would I gain more value from small amounts of great content in lots of places vs. a lot of great content in on place? Effectively 1 link from 20 sites vs. 20 links from 1 site.
Link Building | | RobertChapman0 -
Will online PR with optimized anchor-text hurt my SEO efforts?
With Google's recent phishing expedition and increased focus on natural link profiles etc where does this leave PR distribution with optimized anchor-text? Using the pai for PR distribution services has always been a great way to build backlinks but I just wonder whether these will be considered over-optimised in future?
Link Building | | jamesq0 -
Site-wide/Blogroll Anchor Text Linking
I have some blogs that I own with 10,000+ indexed pages of content. I have wondered for sometime if adding anchor text links for my clients on relevant blogs would be helpful or harmful. I realize that having an anchor text link on ONE article page in context is better than 10,000 anchor text links on my blog roll or footer, but I have been reluctant to use this strategy due to the bad press site wide and blogroll links have gotten, What has been YOUR experience with this method?
Link Building | | TheGrid0 -
Anchor text... How hard should one try?
I'm looking at a lot of competitor's sites, and they only seem to have gone after root domain anchor text in their link-building campaigns. Since I am just launching and am essentially a one-man band (with some hired help), is it worth my while to attempt to optimize individual keywords or pages at this point, or should I just do as they have done, and try to get domain-name links wherever I can? For that matter, should I spend more time going for the low-hanging fruit of followed blog comments, forum posts etc, or emailing influencers to try and get editorial links? Sorry if that last one is a bit broad, and thanks very much in advance for any and all help.
Link Building | | ZakGottlieb710 -
UGC content sites not hit by Panda?
I know many social and article sites (hubpages, ezinearticles, many low quality article sites, etc.) were hit by Panda. Many higher quality sites that accept user-submitted content were not hit. High quality blogs that accept guest posts is one example. I believe Squidoo fared pretty well. Any other sites that accept user-generated content (with links) that still rank well?
Link Building | | AdamThompson0 -
Templated content = duplicate content?
I'm curious where the line is drawn for "duplicate content" by the search engines. Obviously the same article, or even the same article with minor edits, can and should be detected as duplicate. I have a use case where there is a database of similar, but not duplicate, content that changes as time passes. I want to serve this content up via html template but don't want the 1000 pages to be considered duplicates of each other. Example: Imagine local weather. You could create a template for city name, longitude, latitude, altitude, and current weather conditions. The values for all fields would be different for each of the 1000 database entries (cities) and one of the "current weather conditions" would change frequently (hourly, let's say). Now, if I have a nice heirarchical index pages (first one maybe points to 50 state sub-pages, and each state page points to 20 city pages) that point to the 1000 city-specific pages, would the city-specific pages be considered 'duplicate' since they are based on the same HTML template but all have different values in key areas? Does the answer change based on the % of the template (or visible text) that changes for each city? My goal is to get these 1000 subpages as part of my site, have them indexable, and have them each flow a little bit of link juice to my home page. Best practices? What should I be careful of? Thanks!
Link Building | | scanlin0