Is there a better keyword tool than google's adwords keyword tool?
-
I have heard a lot of people say not to trust the results of google adword's keyword tool. Is there a better tool out there that i am not aware of that can judge local monthly and global monthly search volume?
-
Google don't give exact numbers and don't get specific about what the numbers do represent, but it is very handy to compare phrases - which is more popular, etc. - in deciding which to use on your site. The main reason why I didn't Wordtracker a few years ago was that I needed to know usage based on location and, as far as I know, Google is the only one that can give that kind of detail.
-
I realize you posted this almost a year ago, so my reply is going to seem random. I found this thread through a search because right now I'm considering trying Wordtracker's paid keyword research tool and wondering whether it's worth the money. I use AdWords right now, but sometimes I question the results for the exact reason you mentioned.
Anyway, I just wanted to ask: In your experience, is Wordtracker's paid tool better than AdWords for keyword research?
Thanks and sorry this is so out-of-the-blue.
-
I find Google Adwords a great tool for the most part.
One thing I have noticed though is Google Places is being tweaked almost daily and some days a keyword I'm chasing will be #1,2,3 organically but is so far down the first page behind all the Google Places listings that chasing that keyword is next to useless (unless they rearrange Google Places again).
Learn from my mistake- do your keyword research and then Google the term when you're logged out!
-
I read that the google keyword tool is only applicable to their paid results. I was finding completely different results when using the wordtracker keyword tool.
-
But i do face some weird data from Google Adword tool yesterday. For 2 most generic Japanese keywords ラップトップ(meaning laptop) & ノートパソコン(meaning notebook), I searched both exact & broad in Japan country and Japanese language, Google adword gave me no result for exact & broad ラップトップsearch and no result for exact ノートパソコン. This result makes no sense to me at all. Have anyone come cross this before?
-
For a time (October-December 2010, if not earlier), the AdWords Keyword Tool was ignoring keywords that were not commercial in nature, and there was much outcry from the community. For the following two links, the first link is from when they removed non-commercial intent and lists several keyword alternatives. The second post is an update, with information about how Google has improved their keyword tool. This may be one of the reasons you've heard people say not to trust the results.
http://www.aimclearblog.com/2010/10/07/r-i-p-google-keyword-tool-long-live-seo/
http://www.aimclearblog.com/2010/12/21/safe-for-seo-hacking-fixed-google-keyword-tool/
-
thank you for pointing out our mistake.
cheers,
storwell
-
Thumbs up!
I have heard lots of people complain about the tool giving high numbers and then when you point out that they are looking at broad match numbers they realize their error.
-
Are you checking broad or exact match phrases?
car insurance and insurance car are equal because these are broad match types
[car insurance] and [insurance car] are very different because these are exact match types
Numbers are rounded in order to make them easier to read and manage. 195,000 is easier to read than 194,793 and that slight difference doesn't really matter. Same with 590 and 587.
The "reliable source" you linked is a forum where an unknown person posted a message. That is not something I would rely on. Read more about SERP CTR and check your website's data and you will see that the numbers are roughly correct.
-
Probably because they've realized this and act accordingly. take adwords keyword volumes with a grain of salt. or perhaps they have another tool to cross reference??
-
I'm sure there are other sources, i don't have the time to dig them all up. I'm actually kind of shocked that you guys have never heard someone say that google adwords keyword tool's estimated search volumes are inflated.
How about the fact that most of the numbers are rounded. and that two word phrases are always estimated at the exact same value.
for example: it would say that the global monthly searches for "word1 word2" is the same as "word2 word1", for any combination of two words. I find that incredibly hard to believe because it is very unlikely that there is exactly a 50% split between them. what about phrases where it is much more logical that the order is word1 word2, instead of word2 word1?
-
There're researches about the SERP CTRs and sometimes I compare these research values to my websites' traffic data. I haven't experienced major differences between the Keyword Tool's and my websites' results, it seems to be accurate.
Can you give us a reliable source of information for these claims?
-
If that is the case then why isn't every adwords marketer on the planet yelling about it?
I don't hear them.
-
I know that yahoo used to have a keyword resarch tool, where did that go? i can't find it anywhere anymore, all the links to it are dead. even a link from their own website to it is dead.
Is it absorbed into microsoft now?
-
I disagree. It isn't entirely in their best interests to provide entirely accurate search volume information. In fact it is much more exciting to see that a keyword has 5000 monthly searches than to see a keyword only has 5 monthly searches. It is entirely in their best interest to inflate the search volumes, as it encourages more sales from novice users that don't realize their numbers are inflated.
-
EGOL has a way of sharing the answer is such a short, to the point and yet well polished manner. I whole-heartedly agree!
-
Who but Google could provide better information about Google? And, since Google is going to make money from your ads they should do their best to direct you to the proper keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
One keyword overuse, how to make sure that won't happen?
Hello, I have a site where the word 24k gold is mentioned very often in titles, file names, url etc etc. How can I know what would be good limit to use this word per page, to make sure google won't see it as spam... Most of our products are gold plated in 24k gold and need that to be mentioned quite often, appropriate to the content, but google might see it as keyword spamming perhaps thanks a lot
Keyword Research | | bidilover0 -
Where do I go from here with my keyword research?
Hi all. I'm wondering if I can get some assistance on keyword research. I've set out a step-by-step process for myself about how to go about finding a list of keywords we want to optimise our site for. I've used a guide over at http://www.seonick.net/keyword-research to break it down step-by-step. After using Keyword Tool and Ubersuggest to get a list of keyword suggestions with their local monthly search volumes, I now have an Excel file with 1663 suggestions (yikes!). It is at this point where I am not 100% sure of what to do with this data & how to figure out which of these terms we should optimise for. I know not to go purely based on the local monthly search volume because that is not based on organic searches. So how would I go about condensing this into a list of keyword suggestions to target for optimising? Thanks in advance for assistance on this.
Keyword Research | | janc0 -
How to find easy keywords to rank for?
We've got fantastic results from a keyword here. After we signed up for SeoMoz, we found that, for luck, this was a very easy keyword (1%) to rank for. How can I find more easy keywords?
Keyword Research | | BrunoReis0 -
Newbie has various questions about keywords
Hi All - Im just learning, would appreciate some clarification on how keywords work. Specifically: For a phrase keyword, does order matter? E.g. is 'Bridging loans UK' the same keyword as 'UK bridging loans'? Again in a phrase, do the keywords need to be adjacent? So if I had a an H1 tag on my page which was 'We provide Briding loans for the entire UK', would this be considered a match for the keyword phrase 'Bridging loans uk' ? As I understand it, optimising your site for a certain keyword involves 2 things at a basic level:a) Including that keyword on your site, and b) Getting relevant inbound links from other sites with that keyword as the anchor text. Is this correct? Are there other large scale factors? What is the balance between those 2 (or more) main factors? Which is most important?
Keyword Research | | nebbisch0 -
Google search results
Does Google always return the results of a search query in a broad based fashion if the searcher does not use brackets or quote marks? Or, do they display the older domains of sites with authority under the broad based parameters and newer sites only if there is a possible exact match? How does Google decide which type of search results to display? Thanks for any insight. I
Keyword Research | | hawkvt10 -
Is there a tool that measures what keyword searches actually bring in clients?
Is there a tool to measure what keywords are bringing in clients? For instance, there is a keyword phrase with a high volume of searches so naturally I am inclined to include this phrase in my title tag. However, it does not seem like a search phrase that a potential client would use. Is there a tool to see what phrases actual clients are using?
Keyword Research | | ydop0 -
How does Google treat the symbols ® and ™ if they are part of keyword?
For example: As a keyword, is "Cisco®" the same as "Cisco"? I tried a couple of things to find out: 1. I put both keywords in Google adwords tool. Google displayed search volume data only for Cisco. That means it ignores the ® symbol. 2. I typed in Cisco® and Cisco in Google search. of SERPs are the same. And the first page results are almost same excpet for Google Places listings. Based on above two observations, I think that Google treats Cisco® and Cisco in the same manner. So if we optimize a page for Cisco®, we will get benefit for the keyword Cisco as well. Does anybody has any other experience? (Note: the keyword used here(Cisco) is just an example. Thanks, Supriya.
Keyword Research | | Amjath0 -
Google Keyword Estimator
Hello Does the Google traffic estimator include the impact of instant? For example, if I type the phrase "London restaurant", instant may provide a list of search results for the phrase "London restaurant guide" prior to me confirming whether or not I just want to search using the phrase "London restaurant". Is this registered in any way as a search for the phrase "London restaurant guide" (i.e. does Instant impact upon the search volumes presented in the Google traffic estimator)? In addition, is there any up to date assessment on how reliable the revised traffic estimator is? The tool currently suggests that for a well known brand we are working for does not have any search volume (over a whole year) for the brand keyphrase when used in isolation (there is traffic for various combinations of the brand and a generic term). However, as one would expect, our analytics data is showing that there are in excess of 1 million annual visitors that use the brand keyphrase in isolation to access the website via natural search and nearly 1.5 million via PPC. Is anyone else getting these problems? Thanks in advance for any assistance. Rgds Neil
Keyword Research | | mccormackmorrison1