Is there a better keyword tool than google's adwords keyword tool?
-
I have heard a lot of people say not to trust the results of google adword's keyword tool. Is there a better tool out there that i am not aware of that can judge local monthly and global monthly search volume?
-
Google don't give exact numbers and don't get specific about what the numbers do represent, but it is very handy to compare phrases - which is more popular, etc. - in deciding which to use on your site. The main reason why I didn't Wordtracker a few years ago was that I needed to know usage based on location and, as far as I know, Google is the only one that can give that kind of detail.
-
I realize you posted this almost a year ago, so my reply is going to seem random. I found this thread through a search because right now I'm considering trying Wordtracker's paid keyword research tool and wondering whether it's worth the money. I use AdWords right now, but sometimes I question the results for the exact reason you mentioned.
Anyway, I just wanted to ask: In your experience, is Wordtracker's paid tool better than AdWords for keyword research?
Thanks and sorry this is so out-of-the-blue.
-
I find Google Adwords a great tool for the most part.
One thing I have noticed though is Google Places is being tweaked almost daily and some days a keyword I'm chasing will be #1,2,3 organically but is so far down the first page behind all the Google Places listings that chasing that keyword is next to useless (unless they rearrange Google Places again).
Learn from my mistake- do your keyword research and then Google the term when you're logged out!
-
I read that the google keyword tool is only applicable to their paid results. I was finding completely different results when using the wordtracker keyword tool.
-
But i do face some weird data from Google Adword tool yesterday. For 2 most generic Japanese keywords ラップトップ(meaning laptop) & ノートパソコン(meaning notebook), I searched both exact & broad in Japan country and Japanese language, Google adword gave me no result for exact & broad ラップトップsearch and no result for exact ノートパソコン. This result makes no sense to me at all. Have anyone come cross this before?
-
For a time (October-December 2010, if not earlier), the AdWords Keyword Tool was ignoring keywords that were not commercial in nature, and there was much outcry from the community. For the following two links, the first link is from when they removed non-commercial intent and lists several keyword alternatives. The second post is an update, with information about how Google has improved their keyword tool. This may be one of the reasons you've heard people say not to trust the results.
http://www.aimclearblog.com/2010/10/07/r-i-p-google-keyword-tool-long-live-seo/
http://www.aimclearblog.com/2010/12/21/safe-for-seo-hacking-fixed-google-keyword-tool/
-
thank you for pointing out our mistake.
cheers,
storwell
-
Thumbs up!
I have heard lots of people complain about the tool giving high numbers and then when you point out that they are looking at broad match numbers they realize their error.
-
Are you checking broad or exact match phrases?
car insurance and insurance car are equal because these are broad match types
[car insurance] and [insurance car] are very different because these are exact match types
Numbers are rounded in order to make them easier to read and manage. 195,000 is easier to read than 194,793 and that slight difference doesn't really matter. Same with 590 and 587.
The "reliable source" you linked is a forum where an unknown person posted a message. That is not something I would rely on. Read more about SERP CTR and check your website's data and you will see that the numbers are roughly correct.
-
Probably because they've realized this and act accordingly. take adwords keyword volumes with a grain of salt. or perhaps they have another tool to cross reference??
-
I'm sure there are other sources, i don't have the time to dig them all up. I'm actually kind of shocked that you guys have never heard someone say that google adwords keyword tool's estimated search volumes are inflated.
How about the fact that most of the numbers are rounded. and that two word phrases are always estimated at the exact same value.
for example: it would say that the global monthly searches for "word1 word2" is the same as "word2 word1", for any combination of two words. I find that incredibly hard to believe because it is very unlikely that there is exactly a 50% split between them. what about phrases where it is much more logical that the order is word1 word2, instead of word2 word1?
-
There're researches about the SERP CTRs and sometimes I compare these research values to my websites' traffic data. I haven't experienced major differences between the Keyword Tool's and my websites' results, it seems to be accurate.
Can you give us a reliable source of information for these claims?
-
If that is the case then why isn't every adwords marketer on the planet yelling about it?
I don't hear them.
-
I know that yahoo used to have a keyword resarch tool, where did that go? i can't find it anywhere anymore, all the links to it are dead. even a link from their own website to it is dead.
Is it absorbed into microsoft now?
-
I disagree. It isn't entirely in their best interests to provide entirely accurate search volume information. In fact it is much more exciting to see that a keyword has 5000 monthly searches than to see a keyword only has 5 monthly searches. It is entirely in their best interest to inflate the search volumes, as it encourages more sales from novice users that don't realize their numbers are inflated.
-
EGOL has a way of sharing the answer is such a short, to the point and yet well polished manner. I whole-heartedly agree!
-
Who but Google could provide better information about Google? And, since Google is going to make money from your ads they should do their best to direct you to the proper keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I'm finding it difficult to make a decision on keywords to select to target for new site?
Hi, I'm doing keyword research for a small site and followed the standard keyword process of using Ahrefs and Google's keyword planner tools to see what keywords are being searched for my service. There are keywords that have a higher avg monthly search volume but they are aren't as relevant as ones that include the word cheap or affordable for example but those ones are only 300 monthly searches per month which seems very small for the main page of the site. Any advice what I should do in this scenario? Do I choose a more relevant keyword with lower search volume or go for one with much higher avg monthly search volume which is much more competitive?
Keyword Research | | TZ19820 -
Keyword explorer
Hello, In Keyword explorer out of all the possibilities : https://moz.com/blog/announcing-keyword-explorer-mozs-new-keyword-research-tool Include a Mix of Sources Only Include Keywords With All of the Keyword Terms Exclude Your Query Terms to Get Broader Ideas Based on Closely Related Topics etc... Which one should I use to do my keyword research because they all me different possibilities of keywords. Rand in his article says closely related topic is best for single words like piedmont for example I imagine but what about 2 word keywords like bike tours what is best to use... Thank you,
Keyword Research | | seoanalytics0 -
What is the language targeting at Adwords?
Hey guyz, I've used the adwords for the my organic seo keyword research. As you guyz do And I noticed that I don't really know to what does language targeting do ?
Keyword Research | | atakala
I mean what is the function of it .
I know that when we change the language targeting I mean setting it English from global doesn't change the volume of the search data .
So why is there ?0 -
Tag usage based on Google keywords
We are making a site that will be a database of publicity stunts. We used the Google Keyword tool to find a bunch of words related to this. The term itself has similar keywords such as [pr campaigns]. And also there are some derivative keywords as [bad publicity stunts], [famous publicity stunts], [celebrity publicity stunts]. Each bringing in 20-50 monthly searches for the exact term. Some concepts appear slightly differently such as [famous pr stunts] and [famous pr campaigns]. We'd love our pages to appear on as much of these keyword searches as possible (overall we expect about 3k-4k searches /month on exact matching). And we're planning to use these keywords as a our taxonomy for our post tags. That way the keyword appears in each stunt page AND there is a page for each type of publicity stunt. As a general policy, what would be the best way to write our tags?
Keyword Research | | davhad
1. 'crazy', 'famous', 'bad'.
2. 'crazy publicity stunt', 'famous publicity stunt', 'bad publicity stunt'
3. 'crazy publicity stunt', 'famous pr campaign', 'bad marketing stunt' Thanks for sharing your expertise.0 -
Can someone please give me links to the most valuable tools that I can use to quickly find the most important keywords I should target
Can someone please give me links to the most valuable tools that I can use to quickly find the most important keywords (highest # of google searches) for my niche. I know of google adwords tool, wondering if there is something better. Thanks
Keyword Research | | limens0 -
What Tools Can Be Used To Determine Kw's I Should Be Optimizing For ?
What Tools Can Be Used To Determine Kw's I Should Be Optimizing For ? My concern is that I may be optimizing certain pages with wrong kw phrases and building backlinks to wrong kw phrases that are not a good conversion keyword for the services that I am selling. What are the various ways and tools that can be used to determine if I am optimizing for the right kw's phrases and not the wrong ones that will not convert into a lead from the optin form. I am wondering if ppc spy tools such as spyfu, semrush help me identify if I in fact am opitimizing for the right kw's ?
Keyword Research | | helpwanted0 -
Do you use broad match or exact match on Adwords Keyword Tool when doing keyword research?
I wasn't sure whether to classify this as a discussion or a question. I'd love "the right answer" but I'm not sure if we're going to get one... Let's try. When you use the Adwords Keyword Tool for doing keyword research, do you use the numbers from "broad match" or "exact match" when comparing relative search volume of keywords? (And yes, I know the numbers need to be taken with a grain of salt, but when it comes down to it, you're using the numbers to compare and come to conclusions regarding the best keyword to use - so which match type gives you the data you're looking for?) To be a little more specific - when you select "exact match" for, let's say the keyword "baking supplies", is that telling you how many people searched for that phrase within quotes <"baking supplies">, or how many people searched for only <baking supplies="">, as opposed to that word within a phrase <baking supplies="" stores="">or with the words reversed <supplies baking="">?</supplies></baking></baking> Based on some keyword research we had done a year ago where any phrase reversals like <water bottles="">and <bottles water="">were coming out with the exact same numbers, even when it wasn't so intuitive that there would be the same search volume, we came to the conclusion - with the tentative suggestion of the SEOMoz staff on the old Q & A - that broad match would include all instances of the keywords in reverse order, so if you wanted to know how many people were searching for <water bottles="">only, you needed to use exact match. </water></bottles></water> That's what we did for about a year (I also think I saw Rand mention that somewhere in a presentation slide recently, although I could be mistaken and I don't recall exactly where it was to check it up) and then based on a recent forum discussion I had where someone was questioning that premise, I did another check with two KW reversals and while <water bottles="">and <bottles water="">still give the same number, <baking supplies="">and <supplies baking="">do not. </supplies></baking></bottles></water> So I'm left with a big question here as to what the best policy is. Google Adwords Help is very vague on what the match type means in the tool (it seems to be talking about only your settings for your campaigns). So - any input after this long saga? Thanks!
Keyword Research | | debi_zyx0