Is putting an email address in the page title a good idea?
-
As our Contact Us page title was a little short I added in sales@example.com
So "Contact us : Sales@example.com"
We don't get a lot of spam and it hasn't noticeable increased since we did this. Tynt suggests that a reasonable number of people have copied and pasted the email - presumably to contact us
Is it worth experimenting with further or a waste of time?
-
Online chat was a total fail. We had user voice on the site for a year and no one used it! Ever.
-
I really like that point about the quick sales funnel.
We we tried using the idea of leads but for us they didn't work as we sell industrial goods. Sales cycle is normally 2 weeks for $100k purchases With multiple repeat purchases over the year - but it's fiercely competing with a low win rate. So making it very quick and easy for someone to send us an enquiry on impulse is important.
Forms, ecommerce and telephone don't usefully work - enquiries are usually too difficult and too complex.
Interestingly it's made me consider what the point of our website is. The SEO part is targeted at the unknown unknowns. Companies who would make good customers if I knew that they existed. but that is actually a pretty short tail because we should know 70-80% of potential buyers. But the rest is really about credibility and improving offline conversion rates.
Which brings me back to the email - am I making it easier for someone, taking out the friction? I think so....
-
I do this on my about or contact page, i put my phone, email and even president name so when someone searches for a company it pops up in the SERPs
-
This is a good thought.
I really don't want customers contacting me. I want them to read the website. My biz model is self-service and I have LOTS of content on the website to answer customer questions. Most of the people who contact me are not going to be customers. They just purchased used and got a lemon and want to know how to fix it.
But... if you WANT customer content using the title is fantastic.
-
Zippy,
Something that no one else has mentioned is that whether or not this is a good idea depends very much on 2 things:
- Is Sales@example.com the only means by which a customer would normally contact you?
- Does your business have a quick sales funnel? (Put another way, is the process between leads and conversions fast in comparison to the average in your industry/region?)
If the answer to either of these is "No", then I would suggest you not add an email in your page title. Typically, you only want to put strong attention on a specific method of contact if that's either your only method, or if that method leads to a significant amount of quick-funnel conversion. Otherwise, you may end up doing more harm than good.
I hope that's been helpful - cheers!
-
Makes sense to me as well. Just to be Dr. Obvious, you need to make sure that your email (and phone) are also clearly shown on the page itself. It drives me crazy when I cannot find contact information easily on a sales page and that is what is preventing me from getting my question asked so that I can purchase. If you wanted to get some more responses, try an online chat function. You might be surprised how many people use this to contact you.
Cheers!
-
Never heard of doing this. The title/meta description is ideally written to match searcher's intent. However, if the searcher's intent is to contact you, this answers that intent quickly (always nice). Also, since the user's intent isn't searching for blue widgets (where blue widget's should be in the title), no seo harm that I could see (may reduce click-through's though--doesn't matter much in this case).
-
I think that this is a good idea.
If you want people to contact you by email then the title is a great place to shout that.
If you prefer email over phone then it is even better to put the email address in such an obvious place.
I do not see any SEO reason against it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will Landing Page Design with Large Areas of White Background Enjoy a Higher Conversion Rate?
My designer has created a landing page with a dark background. Text is white and other colors. Does a dark background impact the conversion rate? Is it better to have a white background? I am concerned that a dark background may distract visitors. The landing page is: http://www.nyc-officespace-leader.com/MidtownLawOfficeSublet3300SFBelowMarket We plan on using this landing page for LinkedIn advertising. Thanks!!
Conversion Rate Optimization | | Kingalan10 -
Any good and advanced custom attribution model?
Does anyone of you has some good and advanced custom attribution model for sharing or some advanced use case? I have over 1000 campaigns per month from all sources and I don't know how optimise them? Most of my adwords campaigns have impressions share close to 100%.
Conversion Rate Optimization | | Tormar0 -
Email Campaign Tracking within Domain & Subdomains
What is the best process to track conversions/visits in Google Analytics when running an email campaign that links to both a sub-domain and then the main domain? To elaborate further, we have an email marketing campaign that directs users to a subdomain (e.g. promos.website.com) within the subdomain we include our products. Once a user clicks on the promos, they are taken to our main website (e.g website.product1.com). What is the best process to track conversions from this email campaign that leads users to the sub-domain first, then to the main site (where the conversions take place)? We have URL tagging in the Email Campaign - but not able to see the true conversions show up in Analytics on the main site. Any ideas would be greatly appreciated. Cheers!
Conversion Rate Optimization | | SEO5Team0 -
Should I link from an optimised product image to the product page from a blog post?
If I am writing a blog post about a product, or a number of products, and I'm including optimised images of the product, should I link from the images to the product page in the shop? Usually I remove links from images as they lead visitors to a simple image page but could it be worth linking from an optimised image to a product? Thanks in advance.
Conversion Rate Optimization | | the_wildman0 -
Multiple Thank You pages with one Contact form - PPC
Hi everyone,
Conversion Rate Optimization | | Carla_Dawson
I am running a PPC (Google Adwords Campaign) and it is pretty big. I have about 25 landing pages each with a Contact Form. I need the contact form to go to a unique thank you page for each landing page to measure conversions via Google Adwords. In other words I need the contact form on submission to redirect to a specific and unique thank you page that I can define. The contact form needs to be the same for all landing pages to avoid having to produce 25 landing pages. I am ok with producing 25 Example
http://www.maindomain.com/landing-page-1 redirects tohttp://www.maindomain.com/thank-you-1 http://www.maindomain.com/landing-page-2 redirects tohttp://www.maindomain.com/thank-you-2 http://www.maindomain.com/landing-page-3 redirects tohttp://www.maindomain.com/thank-you-3 Can someone help me with this?
Thanks https://wordpress.org/plugins/contact-form-7/0 -
No form on PPC landing page
My client has explained to me that they want to drive sales CALLS instead of form submissions because they feel they have a better chance of "closing the deal" on the phone. So my company is working to design a PPC landing page that focuses on the phone number. But the question is, do you still think we should include a simple form on the landing page? There are two competing trains of thought in my office. One is concerned that if we offer a form, people won't call. The other is that if we DON'T offer a form, we will lose out on possibly good customers. In addition to the form, no form question is the question of providing additional links to other parts of the website. One person I work with is concerned visitors will leak away and not pick up the phone. My concern is that if we do not offer a way to "learn more" the visitor will become agitated and not call at all. This is specifically for a focused PPC effort. To recap:
Conversion Rate Optimization | | WestAdvertising
1- Form or no form?
2- Links or no links?0 -
Page Speed & SERPS
What impact does page speed have on rankings in the search engine? If I have a Site that is heavy with Pictures, Onsite videos and various scripts that would ultimately be of good use to a viewer but takes time to load. VS A Site that has pictures that are fully optimized for the web or eliminated to save on load time, Videos that are hosted on Sites like VIMEO or You Tube and eliminate scripts where possible and use css3. Note the site loads faster and is better for mobil but doesn't have the same feel of the first site but is useful to the user. Now let's say that both sites are virtual twins in terms of their link profile, age, content quality, location and citations. Will one rank better because of load time? It's the quest for creating the ultimate site for users while delivering it within the fastest time possible.
Conversion Rate Optimization | | bronxpad0 -
Ideal product page conversion/retention rate for eCommerce sites
Hi SEOmoz-ers, I was wondering if anyone has data regarding product page abandonment rate (% of potential customers that leave the site after seeing product pages) for websites like Overstock, REI or Zappos? As you may know the above mentioned sites do an exceptional job with product pages. It would be helpful to know what some of the leaders in this space are achieving in terms of conversion rate. What is your personal opinion about this? Thanks,
Conversion Rate Optimization | | Kush_VMI
Kush0