Wikipedia and Domain Authority?
-
Hi there, my company is an online publisher of Theater news and reviews. We also sell theater tickets.
We presently don't have a Wikipedia page. Would creating one generally help our search rankings?
-
I was actually recently asked about a Wikipedia page for our company as well. We currently have a fairly strong brand but our domain authority is only 32/100 and we only have links coming in from 73 different domains(822 total links). Should we hold off on a Wikipedia page for the reasons outlined above?
Also, I should add that somebody did try to create one recently but it was deleted by Wikipedia.
-
Anyone can edit a Wiki page = bad for your business. If you can't control it, or constantly have to edit what people type it's not worth the time investment.
Wiki outranking your main site = bad for your business. Here's why: Wiki often has a ton of references and links on a page about a business. The chances that a user will click one of those and navigate away from your page is very high. Worse case would be that a user clicks a similar business, that is a competitor of yours. Think of it like having the "related videos" displayed at the end of a youtube video. They click, they leave, you are not thought of again. One thing to remember when advertising on the internet; It is your job to convince people to use your services. People that do not know your business don't owe you anything, and have no brand loyalty to your company.
-
I'm not sure Wikipedia outranking my site is a bad thing.
The vast majority of people that visit my site from search come to purchase tickets. Since they can't do so on Wikipedia, they'll naturally navigate to ours if their intention is to purchase.
Also, wouldn't having a Wikipedia page about us help people trust us more (and therefore, remove an obstacle to purchasing)?
-
Wikipedia editors often delete pages about individuals or businesses if they deem that the individual or business isn't notable enough to have their own page. So in most cases probably not a good idea.
-
I agree with EGOL.
Another problem with Wikipedia is that you don't have control over the content - anyone can edit a page.
Maybe one day your company will become well-known enough for someone to independently create a Wikipedia page about the company. At that point Wikipedia might be less likely to outrank your own site!
-
Great question, I've actually wondered about that too. Would the answers change if we were talking about doing a biography for an individual of a business on Wikipedia? Still not a good idea?
Thanks,
Ruben
-
I agree with EGOL. I see what you are trying to do, but I would try and capture that traffic and content for your own site, then to give it away to Wikipedia.
-
I would not do it. Why?
-
there is a good chance that it will outrank your website
-
I think that a nice article about your company, posted on your site as an "about us" or "our history" page would be more beneficial. If people like you they will share that page.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migrating educational resources for a SaaS product to an existing domain?
Odd situation I'm hoping some folks may have insight on. We have a product site and an educational site (two entirely separate domains). The educational site has: Existed for longer (24 years vs 13). Currently ranks for far more keywords and drives more traffic. Is an entirely separate brand from the product. Has historically driven sales to the product site (through email and onsite ads) but that channel has diminished over time. The product site Also has educational resources Is a more recognizable brand When prioritized resources here often drive far more revenue The Challenge
Branding | | pasware
Both sites cover very similar topics, making prioritization challenging and splits our topical focus. We are considering making the educational site our sole place for resources, migrating content from the product site, and rebranding the site to line up more closely with the product. Basically retain the domain, make it our sole focus for updates and new content, but align it with the strength of our more recognizable product. The Questions Does anyone have any experience with this type of rebrand where a separate domain is retained? Are we risking the loss of branded search queries in the process or some other risk? While potentially risking ranking/traffic loss would it make more sense to migrate all valuable content to the product site instead? Sorry for the long-winded questions here and appreciate any thoughts/ideas!0 -
Top level domains showing wrong meta tag des in different country
Hi Everyone I have 3 top level domains - and its showing up my meta tag description in USA and Australia search for my NEW ZEALAND meta tag description. Not sure whats going on, but now that im ranking for all top level domains in those countries it looks weird having a NZ in the Search when its a USA and AUSTRALIA domain name. See the attachments Cheers new
Branding | | edward-may0 -
Help me decide between 2 domains! Please!
I want to build an authoritive site on the keyword: "baby hazel games" since I want it to be authoritive and easy to brand and to remember. I dont plan to use EMD-s. I like these 2 domains: 1. PlayHazel.com 2. HazelBox.com Help me decide between them. what sounds better, and have greater chance in ur opinion. Feel free to ad domain names ideas, if u have them. Thank you!
Branding | | Catinas970 -
Domain Buying Service
I am looking for a service that handles clients who want to purchase domains that are owned and in use and someone wants to purchase them incognito. Does anyone know of (preferably have experience with) a service that will handle this type of domain purchase activity. An example would be if I knew of moz.com but wanted to buy it because I had invented a Moz machine that was worth zillions. I only want the .com and I do not want the owner to know who is purchasing.
Branding | | RobertFisher
Thanks for any assist you can provide. Robert0 -
Branded Domain Names - Keep or Sell?
Hey guys! My company is sitting on a number of branded domains to ensure we have control over the URL in case we ever want to do anything with them and/or to protect brand integrity. However, we are sitting on a total of 24 domains, which seems somewhat excessive. What are you thoughts about .info and .net domains? Or keeping branded domains in general? Is there a good rule of thumb to follow? We have a few up for renewal soon, so it'd be terrific to get your thoughts! Thanks much, Clarissa
Branding | | okatieo0 -
Rel =" author" and/or Rel= "publisher" plugin
Has anyone used or know of a plugin for setting up authorship and/or publisher-ship? I have noticed that there are some plugins but I'm not sure if they are reliable. Would love to know if there's an easy way to set this up. We use All in One SEO pack, not Yoast, btw. Thanks for your suggestions!
Branding | | gfiedel0 -
301 or 302 for one of our domains
We have one of our sites that we got rid of and incorporated into our "main" site. We left a 302 redirect from the old sites URL to a landing page on the new site. It act as a branded stub page before registration. We are currently using a 302 to redirect from www.oldsite.com -> www.newbigsite.com/old-site Should I change this to a 301? I loose my google SERP ranking for www.oldsite.com if I do the 301 and it will be replaced by www.newbigsite.com/old-site correct? Thanks
Branding | | GeorgeLaRochelle0 -
Google Displays Domain / URL Above Description?
I am seeing a new SERP format from Google. (new for me at least) In the past the title tag would display as the first line of a listing, followed by description and domain / URL. Today I see the domain / URL as the second line. This is placing an emphasis on "Who". If you have a big brand or a great URL this might be helpful to your CTR. Are you seeing this? What do you think of it?
Branding | | EGOL0