Adsense vs Adroll Remarketing
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I have a current Adroll program running for the company I work for. We recently began using Adsense again as well. My questions is, what is the overlap of these 2 networks? I know you can select an option in adroll to have it not advertise on the Google network, but how large is that overlap? And are there benefits of using both programs simultaneously (just a larger reach)?
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I am using AdWords remarketing, and I tested AdRoll retargeting between April and May this year.
At the time I did some research (but I don't have the links at hand), my understanding is AdWords coverage is 65% of the web, AdRoll (which include Facebook and other sources) reach 99% of the web. That should give you an estimate of the overlapping.
If you activate both, AdRoll retargeting and AdWords remarketing, for the overlapping portion they will compete with each other and rise your bid/spending, which is something you really don't want. That's why you should either exclude AdWords from Adroll or test disabling AdWords remarketing all together.
When we tested AdRoll we did because we wanted to broad the audience, and we wanted to test how good AdRoll was at retargeting on Facebook. In fact we also tested retargeting on Facebook, directly using Facebook Ads.
The conclusion of the tests where not good. CPA was much higher with AdRoll than AdWords, between 5X and 10X, was also significantly higher when compared to the Facebook ads we ran by ourselves.
CTR of the AdRoll ads (when compared to AdWords remarketing) was extremely good, between 3% and 5%, but CR was horrible.
AdRoll sales people and support was incredibly nice, but the numbers where poor, and after 4 weeks testing we stopped using AdRoll.
When checking AdRoll dashboard be sure to understand the difference between ViewThroughConversions and ClickThroughConversions, admirably AdRoll clearly list conversions as such in the dashboard (Facebook is hiding that behind few clicks in the settings of the campaign), but in the same dashboard the CPA is calculated solely on the base of the ViewThroughConversions, yet if you ask the support they will change that, but you can't do it by yourself (at least at the time was not possible).
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Thank you for the input. Do you know how much overlap there is between Adroll and Adsense networks? I think the biggest benefit of Adroll is that we can use Umbel to target specific audiences.
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Hi
I like Adroll I believe they offer a fantastic service however if you are looking to really convert I recommend using an agency.
Adroll uses Google's network identical to AdSense but adds Facebook and other non-Google controlled networks to display retargeting ads. There is no need to run AdSense retargeting if you're running Adroll however I do recommend using Google ad words but
I use marin software to manage it is much easier in my opinion. Help with AdSense retargeting too.
Here is more info
All best,
Thomas
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