Google Shopping tracking as organic traffic - help!

[jasarrow]

Hey guys,

I have an eCommerce client who sometimes runs Google PLA and Google Shopping campaigns. However, we don't run his AdWords for him, just do his SEO.

At the moment, the Shopping campaigns track as organic traffic within Analytics. And I can't see any way to change this! It's so infuriating.

How do I change this?

Thanks!

[jasarrow]

Thanks for these two articles

[geoff.simon]

Just tell them to use the Analytics URL builder for all the PLA ads that aren't tracking right, the click-through URL's can be generated with the tool below.

http://gaconfig.com/google-analytics-url-builder/

Good luck.

[sachin-sv]

See if you can find your solution here- http://searchengineland.com/google-shopping-7-advanced-tips-strategies-for-merchants-126166

or http://www.lunametrics.com/blog/2012/11/19/measuring-adwords-product-listing-ads-google-analytics/#sr=g&m=o&cp=or&ct=-tmc&st=(opu qspwjefe)&ts=1412756852

[jasarrow]

I've already looked at this article and the advice is kind of redundant because it was written back in 2011 when the filter system was different.

I've tried creating a different filter, but nothing seems to work.

What should I ask my client to change within his AdWords account to stop the campaigns from doing this? Has he tagged them incorrectly, if at all? How would I find this out?

Thanks.

[sachin-sv]

Got you.

In the case of Google Shopping listing clicks, these will show up as Organic and not cpc. However, these will not track separate from your normal organic traffic. To be able to know how they report you will have to create a filter.

You can find the instructions for implementation here- http://moz.com/ugc/tracking-google-shopping-traffic-with-google-analytics-14244

Don't forget to read the comments by the author of this post as there is some updated filter information in an update posted to the comments.

For more information you can read this discussion- https://www.en.adwords-community.com/t5/Tracking-Reporting/Google-shopping-results-in-google-analytics/td-p/109822

Hope this helps!

[jasarrow]

Hi,

Thanks for responding. It's definitely connected, but normal paid advertising is tracking as normal; it's the Google shopping PLA campaigns that are tracking as organic. What do I need to tell my client to change in his AdWords account to help alleviate this issue?

Thanks!

[jasarrow]

Hi,

Thanks for responding. It's definitely connected, but normal paid advertising is tracking as normal; it's the Google shopping PLA campaigns that are tracking as organic. What do I need to tell my client to change in his AdWords account to help alleviate this issue?

Thanks!

[jasarrow]

Hi,

Thanks for responding. It's definitely connected, but normal paid advertising is tracking as normal; it's the Google shopping PLA campaigns that are tracking as organic. What do I need to tell my client to change in his AdWords account to help alleviate this issue?

Thanks!

[geoff.simon]

Yea, by default auto-tagging is turned off. Forward this URL to the team running the adwords and tell them it's important that they turn auto-tagging on: https://support.google.com/adwords/answer/3095550?hl=en

Even if you don't connect your Adwords and GA accounts, if the company running your clients adwords can simply turn auto tagging on, you'll be able to see PLA and Adwords data as a different channel from within the Acquisition tab in Analytics at least.

[sachin-sv]

Hi There!

It looks like they haven't linked Google analytics account with adwords. In this case, you can't see paid traffic in Google Analytics.

Also, make sure that they have auto tagging enabled in their Adwords account.

Hope this helps!

[Ray-pp]

Are you certain the client's Adwords account is connected to the Google Analytics account? Make sure everything from the Google Merchant Center to Adwords to GA is connected properly. Then GA should report any Adwords campaigns correctly.