Value of links within related articles sidebar
-
Hello,
We have recently developed a related articles shortcode which we use on our wordpress sites. It allows editors to pull in links to x 3 related articles within their article which then appear to the side.
I wondered if anyone is able to help advise about the link value of the links included within the related articles widget - i.e. will it carry the same link value as links within the copy? All I can see that's different is that the links are in an
<aside>tag - is this going to make a significance difference do you think?
Thanks for any help,
Rachel
</aside>
-
The search engines probably value these links in some way, but nobody outside of the search engines nobody knows exactly what their value might be.
In my opinion, it is essential to have these types of links on your pages. They decrease bounce rates and help engage visitors.
If you go to almost any of the most important news sites you will see links to their related content in the side bars and immediately below their articles. You will even see them within articles. They are often accompanied by interesting images, beautiful images, provocative images, all to get your attention. These content blocks can direct visitors to related content, most popular content, most shared content and serendipitous content.
Some websites even make money by displaying links to content on other website using services such as outbrain, taboola, and others.
Promoting your own content in this way is a very important thing to do. Promoting the content of others might be a good idea to make money, but it might be a better idea to promote your own instead of giving your engaged visitors to other website for a few cents.
-
It should not matter if you link directly from your content or from your related article widget. Both links should carry the same link value as long as both have the same opportunities regarding, anchor text, link title etc..
Regards,
Danne
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it a good practice to get link for your original page by shorter URL links
Hello Moz Community, I have a question regarding getting links on bitly, tiny, or an other url shortner, Is it a good practice to get link for your page by shorter url I mean lets suppose i am getting natural guest post link from content for my blog home page
Link Building | | JoeySolicitor
https://coupontoaster.com/blog/ ; and shorten it with bitly and then hyper link so is it a good practice am I getting the same power and SEO consideration as if i would have done this without url shortener. And what anchor texts shall i be using like rich anchor text or any other like click here, visit here, bitly or etc Please kindly help me with this thanks1 -
Handling External links to articles in a blog
I have a blog that has it's own articles but then also want to feature third-party sites that have my op-ed content on them. Wondering what is the best practice for handling external links. The reason we want to do this: Make sure our followers and people who subscribe to our blog see all our content (especially when a third-party "high authority" publisher is featuring articles from our authors We also want to be able to get a ranking for the article title when someone searches for it on Search Engines. i.e I write an article for hubspot called "my article about something". When googling "my article about something" I want to see both the Hubspot listing (where my article originated on) as well as a link to my website where I show an abstract (original abstract) and then the link links to the hubspot article. For example: www.myblog.com/listing (renders a listing of articles with links to each individual article) If showing an "abstract" for the blog article and then linking out to the third-party source (where content is featured) www.myblog.com/category/post-title (renders actual article page) When showing an individual post-title page what are the minimum requirements (META TAGS, length or amount of characters ,etc) Thanks in advance!
Link Building | | dspete0 -
Does nofollow link has any effect on link building
I recently read some article on noflollow link and the author says that nofollow link does have some effect on page rank. Can anyone explain the effect of nofollow link on website ranking?
Link Building | | petwho0 -
News articles
Please take a look at this site in OSE: www.ehealthinsurance.com. If you sort by highest ranking domain with do-follow and outside pages only you can see that they have a lot of news sites, like cnn and msn money, with high domain authority to write a bunch of barely useful articles with many links in them. I was interested to see if anyone know how to get these sites to link to you as a resource? I cant seem to find a contact person nor can I find a way to submit the articles yourself. any help is appreciated thanks.
Link Building | | shiftins0 -
Link Targets
What do you think of getting links from... high quality sites, with many non spammy high trusted links to them....but their traffic has been majorly hit by panda. I suspect perhaps for having too many thin pages. Is persuing links on these sites a good idea or not? I'd welcome opinions.
Link Building | | PeterM220 -
Internal Linking - 100 plus links
Hi Everyone, I have a question of how the on-page links are being counted. Say you have a page with a warning of having too many on page links (100+). How are all of these links counted? Let's say there are only 5 links on that page. Do the links on each of those pages count too and so on and so forth? I just want to make sure I have wrapped my head around this correctly. Thanks!
Link Building | | dirigodev0 -
Anything to bear in mind when setting up a related 'family' of sites with linking between them?
We've spun out content from a single finance related news/analysis site (running for about 2 years) into several topic-specific sites on individual topics (markets, investment etc etc). They're all on the same server, use the same CMS (using a multisite setup), and share largely the same codebase, though obviously with customisations for the site names, and we've made sure each has a distinct identity. At the bottom of each page, we're linking to 'latest posts on the network', aggregating the 5 most recent posts from all the sites and displaying them in the footer. We've obviously made sure the actual content is completely unique on each site though. Just wondering if anyone has any tips about ensuring we don't dilute our SEO too much. and how to maximise our effectiveness?
Link Building | | topnotch180 -
Link Frequency
I understand that good link building is all about the quality of the link / the anchor text attached to it. But, what about frequency? Should I build until I can't build anymore? or create a plan to submit links to a certain # of sites per week/month?
Link Building | | pricefutures0