How do I best optimize a video for a client's name?
-
Hello everyone,
I have a client who is obsessed with his videos being indexed directly under his site. We've already labeled his videos with his names, enhanced the meta data to the video to include his name, have added his website to his YouTube Channel, and also have synced his Google Plus Business Page with his YouTube Channel. Any other tips to further optimize his videos with his name? This is a new channel, with an age of only 2 weeks- but this client is being quite loud, and thought I would see if any Moz'ers have any other tips/ suggestions?
Thanks Everyone!
-Kristin
-
Thank you everyone for the excellent feedback!
-
First things first - does the video deserve to rank for this chaps name?
If the content isn't getting watched and it's not a good reflection of the company, tweaking the meta information will only get you so far. Before you begin, it has to be a good video. Second, it's in no way guaranteed that Google will show any videos for the query of his name anyway. A search term has to pass Google's "query deserves video" test before something is likely to be shown - and while you can force this a bit by having a very popular video clearly relevant to the search term, you won't get anywhere unless the video is good.
Additionally, 2 weeks is far too short a period of time to be testing this. Your client will need to be patient and wait a couple of months.
-
All i'd add to the comments so far is to ensure you have a video sitemap as well
-
You've done pretty well with it so far. The main thing is, do videos actually show up in the search results? If not, then sometimes, itll take a longer time to actually get it to show up even if it's for a brand name. Sometimes, it just wont show at all.
-
Hey Red,
I want to write everything in this reply but I actually have a slideshare that I used for a Video SEO presentation I did a little while ago. Some of the tactics could be altered with YouTube's changes, but a lot of it still applies. Its Video SEO.
http://www.slideshare.net/kingrosales/video-seo-insight-into-competitively-ranking-youyube-videos
I hope it helps!
-
Looks like you're doing a lot right! If it's an option you could list the "Videos" section within the site links (if he has some). You can also show him that Google displaying videos is largely dependent on what someone is searching for, for example, Search + "video". Overall, I'd try to get him to express his goals with the videos in a way different than rankings or how Google is laid out.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I make iframe video SEO friendly?
Hello there, Is it possible to make iframe SEO friendly? I have to use iframe to add video to the page. I know I can use the name and title attributes, but will it help to rank my page? Also can I put alternative content to describe the video? some iframe examples: <iframe<br>name="example-name-a"
Image & Video Optimization | | BBI_Brandboost
width="300"
height="300"
src="example-a.html">
Alternate content video a</iframe<br> <iframe <br="">name="Example-video-name-b"<br /> title="Example-video-title-b"<br /> width="300"<br /> height="300"<br /> frameborder="0"<br /> src="example-b.html"><br /></iframe>0 -
What (Local SEO) NAP to use when your country doesn't use Suite #s?
New Zealand does some good things, for example we grow hairy fruit called Kiwifruit, put other fruit into bottles and call it Sauvignon Blanc, but we can also be a bit, well...fruity. My problem is that when we Kiwis list out NAPs we do it like this: ABC Company, Level 1, 123 Example St. Now the fruity bit is we don't have Suite #s, there is never: ABC Company, Suite #400 Level 1, 123 Example St. We just expect you to go up to level 1 and bl@ody well find the office thanks very much (yea there are signs). It seems like a Local SEO shared office situation but it's the whole floor! I'm worried if I get an office in an office building then I will have my results merged with Extremely-Boring-Accountant and Angry-Lawyer who happen to be on the same level. What's a Local SEO aware guy to do?
Image & Video Optimization | | BruceMcG0 -
How do you manage phone verification when claiming listings on behalf of clients (local and remote)?
As the top competitive difference maker, Quality/Authority of Structured Citations is pretty important. That being said, I spend a good deal of time manually running around to different citation websites and jumping through their hoops to get my clients' websites listed properly. I've been using getlisted.org to check my sites, and a lot of the citation sources out there require phone verification. Now I was wondering how you professionally manage the phone verification step for your own clients. I've found it a bit difficult getting my clients to reliably get the PIN numbers for me. I've even had problems with clients checking the mail for the post cards that get sent! At this point in time, I try to schedule a time (not during business hours preferably) to go into the location and answer the phone to get everything verified in one shot. For remote clients however, I just have to hope that they are on board with answering their phones and getting the PIN numbers back to me. Lastly, how do you manage to reduce the amount of sales calls that your client receives from these listing sites? I currently register accounts under a separate email address, for example, webmaster@domain.com. This cuts down on the email marketing spam, and it obviously helps me stay in control of the listings. How do you handle the phone calls though? Especially from some of the more aggressive companies like Yelp? Personally I've just been 'briefing' my clients on how to respond to these sales calls, and I've educated them on the importance of these listings so they aren't too annoyed with the assault of sales reps calling their business constantly. Are there any magic words that my clients can use with these sales reps to make them stop calling? Sorry for the long post, if you've made it this far thank you for reading!
Image & Video Optimization | | IronSummitMedia0 -
NAP - Name on a local website
From a local perspective, if the legal name of the business is "Rising Realty, Inc", when you added in your footer should I loose the "Inc" part to be consistent with all the other mentions of the business across the web, which are without "Inc"? Thank you!
Image & Video Optimization | | echo10 -
For Local SEO on a business with many locations, should the city be included in the business name?
For a franchised business with ~50 locations spread across the US, should the city be included in the business name when building citations? Fictional example: We have a staffing franchise called 'Hamilton Staffing'. They have 50 locations in the US. They are all called 'Hamilton Staffing'. We need to finalize the correct NAP information so we are consistent in building citations. For the name, should we just use 'Hamilton Staffing' for all of them? Or should we use 'Hamilton Staffing - Chicago' and the like for other locations? It looks like InfoUSA and Axciom are just using 'Hamilton Staffing', whereas Google is using 'Hamilton Staffing Chicago' and the like. Thoughts on this?
Image & Video Optimization | | brianspatterson0 -
WordPress image file names SEO question
I’m using a plugin to upload images directly from Adobe Lightroom to WordPress and while the process is very convenient it adds “wpid-“ to the beginning of every image file name, so my “seo-friendly-image-title.jpg” becomes “wpid-seo-friendly-image-title.jpg”. The plugin author claims that it’s a WordPress thing and there isn’t anything he can do about it, yet it doesn’t happen when using the same plugin to upload to the NextGen Gallery Plugin instead of the built in WordPress media manager. I’m not really a fan of NextGen though so I’d rather use the built in WordPress media management. This is obviously an SEO forum not a WordPress troubleshooting forum, but I wanted to give a bit of background. My question is whether that “wpid-” at the beginning of all my image file names is going to cause any sort of SEO issue. If not, I won’t worry about it, but if it does I’ll have to either find another plugin or just go back to exporting from Lightroom to the desktop and then uploading through WordPress. Thanks in advance for any input.
Image & Video Optimization | | StephenWeigel0 -
Video Optimization
Our videos are not appearing in Google video search. We use Brightcove for our videos and thety are in embedded in the site as flash and html 5. We are using meta data on the Brightcove videos We have added a video sitemap and submitted it to GWT - but after several months, our videos are still not showing up Any ideas how we can address this problem and better optimize our videos for the search engines? While we post some of our videos on Youtube, we use Brightcove when we embed and publish the videos on our site
Image & Video Optimization | | tim.mcgovern0 -
Does adding the city to your business name in a Places page help or harm Local SEO?
Hi, All! Another local SEO question... For one of our clients, the title on their Place page is <official business="" name=""><city>. Example: John's Sporting Goods Detroit. Now, most citations will say "John's Sporting Goods." Is having "Detroit" as part of the business name in Places problematic (NAP inconsistency) and we should remove it, or is it helpful for ranking for "sporting goods detroit" or is it neither?</city></official> Thanks! Aviva
Image & Video Optimization | | debi_zyx0
