How do I best optimize a video for a client's name?
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Hello everyone,
I have a client who is obsessed with his videos being indexed directly under his site. We've already labeled his videos with his names, enhanced the meta data to the video to include his name, have added his website to his YouTube Channel, and also have synced his Google Plus Business Page with his YouTube Channel. Any other tips to further optimize his videos with his name? This is a new channel, with an age of only 2 weeks- but this client is being quite loud, and thought I would see if any Moz'ers have any other tips/ suggestions?
Thanks Everyone!
-Kristin
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Thank you everyone for the excellent feedback!
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First things first - does the video deserve to rank for this chaps name?
If the content isn't getting watched and it's not a good reflection of the company, tweaking the meta information will only get you so far. Before you begin, it has to be a good video. Second, it's in no way guaranteed that Google will show any videos for the query of his name anyway. A search term has to pass Google's "query deserves video" test before something is likely to be shown - and while you can force this a bit by having a very popular video clearly relevant to the search term, you won't get anywhere unless the video is good.
Additionally, 2 weeks is far too short a period of time to be testing this. Your client will need to be patient and wait a couple of months.
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All i'd add to the comments so far is to ensure you have a video sitemap as well
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You've done pretty well with it so far. The main thing is, do videos actually show up in the search results? If not, then sometimes, itll take a longer time to actually get it to show up even if it's for a brand name. Sometimes, it just wont show at all.
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Hey Red,
I want to write everything in this reply but I actually have a slideshare that I used for a Video SEO presentation I did a little while ago. Some of the tactics could be altered with YouTube's changes, but a lot of it still applies. Its Video SEO.
http://www.slideshare.net/kingrosales/video-seo-insight-into-competitively-ranking-youyube-videos
I hope it helps!
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Looks like you're doing a lot right! If it's an option you could list the "Videos" section within the site links (if he has some). You can also show him that Google displaying videos is largely dependent on what someone is searching for, for example, Search + "video". Overall, I'd try to get him to express his goals with the videos in a way different than rankings or how Google is laid out.
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