HVAC & Air Conditioning - 1 page of 2 ?
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Hello all!
This has been an on going issue for us trying to rank an air conditioning repair company. The 2 strongest keywords for us are both HVAC Repair and Air Conditioning Repair. The main question is....
Should this be 1 landing page or 2? I think google may recognize HVAC and Air Conditioning as the same thing, because for some crazy reason my air conditioning repair page ranks for the keyword HVAC repair. My HVAC repair page is actually nowhere to be found.
I am coming across the same issue with other keywords like HVAC service , and Air Conditioning Service. Or HVAC Maintenance and Air Conditioning maintenance.
Any help would be greatly appreciated
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Hi there
While an HVAC is an air conditioner, I feel you should have two landing pages - one for HVAC and the other for the genreral air conditioning repair. Reason being - you probably do general air conditioner repair and can build out content that speaks to that content:
- Here are the type of air conditioners we work on
- Here are our warranties
- Here are the work we do
- Here are the work we don't do
- Here are our experience
- Here are some testimonies
- Schedule an appointment
With the HVAC page, you can do product specific content in the same vein:
- Here are models we work on
- Here are models we don't work on
- Here are our warranties
- Here are brochures for specific HVAC models
- Here are buying guides
- etc.
With creating product specific pages, with unique content for that product, you are also able to link off from the air conditioner page. So, "Hey, we do air conditioning repair and here is all of our information for that. By the way! If you have a specific model or brand air conditioner, here is a dedicated page for that product."
By doing product specific pages, you can also see what brands/models get the most interaction and what products get the most appointment requests for maintenance. This can also help you (if you sell air conditioners) decide your warranties, set up maintenance plans for customers, discounts, and keep in touch with clients for ongoing maintenance. But most importantly - you have dedicated information for brands and products that goes into more detail about the work you do for that product, and why you're the only option for the customer.
I am being pretty grandiose here, but I believe having dedicated brand pages helps pick up search for those specific brand repair searches, especially at the local level. EGOL had a great reply to a question earlier this week that helps explain. The more relevant information, the better. Also, make sure your on-site SEO, internal linking, local seo, and information architecture is on point!
These are just my thoughts - always great info coming from other Mozzers, too - would love to hear them! Hope this helps! Good luck!
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