HVAC & Air Conditioning - 1 page of 2 ?
-
Hello all!
This has been an on going issue for us trying to rank an air conditioning repair company. The 2 strongest keywords for us are both HVAC Repair and Air Conditioning Repair. The main question is....
Should this be 1 landing page or 2? I think google may recognize HVAC and Air Conditioning as the same thing, because for some crazy reason my air conditioning repair page ranks for the keyword HVAC repair. My HVAC repair page is actually nowhere to be found.
I am coming across the same issue with other keywords like HVAC service , and Air Conditioning Service. Or HVAC Maintenance and Air Conditioning maintenance.
Any help would be greatly appreciated
-
Hi there
While an HVAC is an air conditioner, I feel you should have two landing pages - one for HVAC and the other for the genreral air conditioning repair. Reason being - you probably do general air conditioner repair and can build out content that speaks to that content:
- Here are the type of air conditioners we work on
- Here are our warranties
- Here are the work we do
- Here are the work we don't do
- Here are our experience
- Here are some testimonies
- Schedule an appointment
With the HVAC page, you can do product specific content in the same vein:
- Here are models we work on
- Here are models we don't work on
- Here are our warranties
- Here are brochures for specific HVAC models
- Here are buying guides
- etc.
With creating product specific pages, with unique content for that product, you are also able to link off from the air conditioner page. So, "Hey, we do air conditioning repair and here is all of our information for that. By the way! If you have a specific model or brand air conditioner, here is a dedicated page for that product."
By doing product specific pages, you can also see what brands/models get the most interaction and what products get the most appointment requests for maintenance. This can also help you (if you sell air conditioners) decide your warranties, set up maintenance plans for customers, discounts, and keep in touch with clients for ongoing maintenance. But most importantly - you have dedicated information for brands and products that goes into more detail about the work you do for that product, and why you're the only option for the customer.
I am being pretty grandiose here, but I believe having dedicated brand pages helps pick up search for those specific brand repair searches, especially at the local level. EGOL had a great reply to a question earlier this week that helps explain. The more relevant information, the better. Also, make sure your on-site SEO, internal linking, local seo, and information architecture is on point!
These are just my thoughts - always great info coming from other Mozzers, too - would love to hear them! Hope this helps! Good luck!
-
Are you trying to rank in local search?
The best way to get good, actionable recommendations is to post your URLs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301, Canonical, and Page Authority
I have been trying to find an answer to this question for awhile now but I am having trouble. I have a clients site that I need to redirect and Canonical the pages to correct duplicate content issues and title tags however, the issue with this client is that some of the www. pages have a higher PA than non-www and the reverse is true. I am wondering if there is an issue with chasing the PA to get the highest PA per page (even if this means the site is going to be a mix of www. and non-www. pages)? I am extremely new to SEO so I apologize ahead of time if I missed this in the forum.
On-Page Optimization | | Highline_Ideas0 -
Pages exclusion
Hi there! I don't want to "make relevan"t 3 of the pages my website has. Should I give them a title and a description even if I dont't want them to be shown in the SERPs? Is there any penalty from google if I don't do so? I guess no but just to confirm. Thanks!
On-Page Optimization | | juanmiguelcr0 -
Is there any problem up-dating changes on our web say 2 0r 3 time in one day or sould it be 2-3 times a month
Is there any problem up-dating changes on our web site say 2 or 3 time in one day or sould it be 2-3 times a month. Thanks Trish
On-Page Optimization | | waynecoll0 -
Changing the url of a page
Hello. I would like to change the url of a page. It currently has very few inbound links. I would set up a 301 redirect to the new url. Is there anything else I should take into account before changing the url? Is there a downside to changing a url? Do inbound links carry the same value when a 301 redirect is involved? Thank you!
On-Page Optimization | | nyc-seo0 -
What is on page links?
Hi - i would like to know exactly what an on page link is? i understand the linking system however cant work what exactly what an on page link is? Thanks
On-Page Optimization | | OasisLandDevelopment0 -
Several Links in Some Pages
Dear all, Our main site is a bussiness directory, and following some SEO advices, we are creating landing pages for each category, in order to optimize them for the keywords. Those landing pages have links to the listings related to them. Using the same idea, we have created pages related to the regions, and those pages include links to the listings located in them. The only problem that I see with that, is the number of links that some categories or regions could have. Is there a limit of recomended number of links per page, from a SEO perspective? We also have a main category page, that includes a list of all categories, and this page could also have a relatively high number of links. The pages have around 300 to 500 words, some include also images, some include videos. Many thanks for your help, Daniel
On-Page Optimization | | te_c0 -
Which pages on my site should I back link to
The majority of the back links I have been creating link directly to our home page and to the store page. Is this the best approach or should I be trying to spread the links throughout our site to include product categories and subcategories etc?
On-Page Optimization | | Hardley0 -
Too many on page links
Our home page (and 1400 of our other pages) have well over 100 links, going beyond the recommend amount. Our competitors have less on page links (to other pages on their site) and way more link popularity so we are trying to figure out the best solution for this without hurting our sites conversions and usbaility.
On-Page Optimization | | iAnalyst.com0