Landing Pages for Generating Leads - Must They Be Optimized for SEO?
-
Question about landing pages:
There are landing pages created just for classified advertising.
They are stand alone pages. And, are not linked to website (although one can
get there via the url)The purpose of these pages is to generate leads.
They are keyword rich in title, head and content
Content varies, only by 30%
Should those pages be optimized like websites?
They have a nofollow tag, is that enough?
Thank you for taking the time to answer.
Peggy
-
Looks like we have some "testing" of the landing pages to do.
-
Yeah. I hear what you are saying about variations on the same keywords.
These landing pages are different types of investments. Luckily the keywords are different, like widgets and gadgets instead of huge widgets and large widgets.
We will watch to see if the pages are blocked or not.
-
Lead generation for real estate investments.
Ads are created and uploaded in-house.
urls are keyword rich too.
Links, of course, are not optimized, becase there are no links.
-
Correct. The landing pages do not link to the website or any other pages.
They are stand alone pages with double opt-in webform for them to submit their information.
-
In our experience if you are going to have more than a few landing pages (for whatever reason) don't optimize them, and do "blocked from accidental indexing by robots.txt" As EGOL states. You will find yourself in Optimization heck if you have a bunch of pages fighting for the same basic keywords.
-
People who really know what they are doing create lots of landing pages of nearly identical content that are optimized for the EXACT keywords or advertising creatives that deliver traffic.
For example, if you are selling really big widgets you might target "Huge Widgets" and "Giant Widgets" in your Adwords campaign. To keep the searchers mind in gear you can have separate landing pages for each of those search terms. These unique landing pages usually have higher conversion rates and higher Adwords quality scores. The financial difference can be enormous.
Some sites have hundreds of landing pages for a single product - each identically matched for specific search queries. These pages are often generated by using a program to place each of the keywords in the cookie-cutter template.
Although these pages will be on your domain they are not part of your indexed website and may be blocked from accidental indexing by robots.txt.
-
Hi Peggy, I have done some work on classifieds before. When you say lead generation, you mean that you want people to register their interest in the product advertised? Regardless of the use, if these are landing pages which are generating traffic I would strongly recommend optimizing these pages. I know it is impractical to do when there are a lot of pages but you can add generic title tags with a character limit so your website would look - [custom title] | Yoursite.com. Is your classified advert user generated or are they generated by yourself?If it's generating traffic I would work on them, personally.
It's a little tricky to judge without the URL so It might be a little generic.
-
Hey Peggy,
Just to clarify: These pages are on your main domain, but not linked to by any other page? Do these pages link to other pages on the domain?
If you fear that there might be a DC issue, then better not list these pages in your sitemap.xml and make them noindex (and follow, so if someone links to it you get the linkpower to your indexed pages). It's hard to answer whether 30% variation would be sufficient, but you could try to get a few indexed and see how they rank (if at all).
If you dont index them, you might want to optimise for conversion and not so much for SEO purposes.
Sebastian
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site on desktop browser: page 2 /mobile browser: page 0
Using my two most pertinent keywords in Chome my site shows up page two. Using the same keywords on my iPhone does not show my site at all (I clicked on to page 15). I have a mobile ranking of 84 on Google PageSpeed Insights. Could be a bit higher but not enough to totally ignore my site. What am I missing?
On-Page Optimization | | artsp0 -
How do I create multiple page URLs that are optimized for location and keywords that may be overlapping or the same?
Hi guys, I am attempting to create unique URLs for several different pages on a website. Let's say hypothetically that this is a website for a chain of Ice Cream Shops in Missouri. Let's say they have 15 locations in Springfield, Missouri. I would ideally like to optimize our Ice Cream Shop's in Springfield, Missouri with the main keyword (ice cream) but also the geo-specific location (Springfield), but we obviously can't have duplicate URLs for these 15 locations. We also have several secondary keywords, think things like: frozen yogurt or waffle cone that we can also use, although it would most likely be more powerful if we use the primary keyword. Any suggestions for how to go about doing this most effectively? Thanks!
On-Page Optimization | | GreenStone0 -
Home page or landing page?
Hello, I want to ask a question related to that - Should we put keywords in the home page title if we wish to position another landing page better for particular keywords? I have read in one website about SEO that it's good the main keywords of your website to be positioned in homepage title also. f.e. Let's say we have website about web-design and our company is named Company Ltd. The title of the home page is "Company Ltd. - Web design, SEO, etc" We have also another inner page named "Web design | Company Ltd.". So should we leave the first page name only "Company Ltd." and the landing page's name "Web design | Company Ltd." . I don't know if they both have the same keyword in their title they won't compete with each other.
On-Page Optimization | | HrishikeshKarov0 -
Category listing page coming above product pages
A new SEO client we have taken on seem to be hitting most of the points right on with their site and SEO. However one thing that is bugging me is that their category pages i.e. "Footwear" which title tag includes the brands they stock. Is almost always coming up above (if they are ever even found) the product individual pages. Anyone seen this sort of things happening? Very frustrating.
On-Page Optimization | | iboxsecurityltd0 -
What is on page links?
Hi - i would like to know exactly what an on page link is? i understand the linking system however cant work what exactly what an on page link is? Thanks
On-Page Optimization | | OasisLandDevelopment0 -
Dynamic pages on a static html pages websiite
Good evening everybody. I am new on SeoMoz that I find very helpful in my work. I am not a web developer so please excuse me if my technical language is poor.I have an issue that maybe you can help me to solve. I work for a company who has a website, which is old and very well positioned on google for the most important keywords for the field of the company I work for (dentistry). It is a website made some years ago and it's made of static html pages.I would like to add a section in my website where I can post articles, like a blog (I think of a wordpress-style website) with daily posts (so with a dynamic page). Is there a way to do this without modifying the structure of the website and without losing pages, urls and ranking? We're on the first google page for many keywords of interests in our city and it would be a great damage for us to lose those positions.Thank you very much!
On-Page Optimization | | adec0 -
Duplicate page
Just getting started and had a question regarding one of the reports. It is telling me that I have duplicate pages but I'm not sure how to resolve that.
On-Page Optimization | | KeylimeSocial0 -
Too many on page links
Our home page (and 1400 of our other pages) have well over 100 links, going beyond the recommend amount. Our competitors have less on page links (to other pages on their site) and way more link popularity so we are trying to figure out the best solution for this without hurting our sites conversions and usbaility.
On-Page Optimization | | iAnalyst.com0