Landing Pages for Generating Leads - Must They Be Optimized for SEO?
-
Question about landing pages:
There are landing pages created just for classified advertising.
They are stand alone pages. And, are not linked to website (although one can
get there via the url)The purpose of these pages is to generate leads.
They are keyword rich in title, head and content
Content varies, only by 30%
Should those pages be optimized like websites?
They have a nofollow tag, is that enough?
Thank you for taking the time to answer.
Peggy
-
Looks like we have some "testing" of the landing pages to do.
-
Yeah. I hear what you are saying about variations on the same keywords.
These landing pages are different types of investments. Luckily the keywords are different, like widgets and gadgets instead of huge widgets and large widgets.
We will watch to see if the pages are blocked or not.
-
Lead generation for real estate investments.
Ads are created and uploaded in-house.
urls are keyword rich too.
Links, of course, are not optimized, becase there are no links.
-
Correct. The landing pages do not link to the website or any other pages.
They are stand alone pages with double opt-in webform for them to submit their information.
-
In our experience if you are going to have more than a few landing pages (for whatever reason) don't optimize them, and do "blocked from accidental indexing by robots.txt" As EGOL states. You will find yourself in Optimization heck if you have a bunch of pages fighting for the same basic keywords.
-
People who really know what they are doing create lots of landing pages of nearly identical content that are optimized for the EXACT keywords or advertising creatives that deliver traffic.
For example, if you are selling really big widgets you might target "Huge Widgets" and "Giant Widgets" in your Adwords campaign. To keep the searchers mind in gear you can have separate landing pages for each of those search terms. These unique landing pages usually have higher conversion rates and higher Adwords quality scores. The financial difference can be enormous.
Some sites have hundreds of landing pages for a single product - each identically matched for specific search queries. These pages are often generated by using a program to place each of the keywords in the cookie-cutter template.
Although these pages will be on your domain they are not part of your indexed website and may be blocked from accidental indexing by robots.txt.
-
Hi Peggy, I have done some work on classifieds before. When you say lead generation, you mean that you want people to register their interest in the product advertised? Regardless of the use, if these are landing pages which are generating traffic I would strongly recommend optimizing these pages. I know it is impractical to do when there are a lot of pages but you can add generic title tags with a character limit so your website would look - [custom title] | Yoursite.com. Is your classified advert user generated or are they generated by yourself?If it's generating traffic I would work on them, personally.
It's a little tricky to judge without the URL so It might be a little generic.
-
Hey Peggy,
Just to clarify: These pages are on your main domain, but not linked to by any other page? Do these pages link to other pages on the domain?
If you fear that there might be a DC issue, then better not list these pages in your sitemap.xml and make them noindex (and follow, so if someone links to it you get the linkpower to your indexed pages). It's hard to answer whether 30% variation would be sufficient, but you could try to get a few indexed and see how they rank (if at all).
If you dont index them, you might want to optimise for conversion and not so much for SEO purposes.
Sebastian
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it better to keep a glossary or terms on one page or break it up into multiple pages?
We have a very large glossary of over 1000 industry terms on our site with links to reference material, embedded video, etc. Is it better for SEO purposes to keep this on one page or should we break it up into multiple pages, a different page for each letter for example? Thanks.
On-Page Optimization | | KenW0 -
Google Search Console issue: "This is how Googlebot saw the page" showing part of page being covered up
Hi everyone! Kind of a weird question here but I'll ask and see if anyone else has seen this: In Google Search Console when I do a fetch and render request for a specific site, the fetch and blocked resources all look A-OK. However, in the render, there's a large grey box (background of navigation) that covers up a significant amount of what is on the page. Attaching a screenshot. You can see the text start peeking out below (had to trim for confidentiality reasons). But behind that block of grey IS text. And text that apparently in the fetch part Googlebot does see and can crawl. My question: is this an issue? Should I be concerned about this visual look? Or no? Never have experienced an issue like that. I will say - trying to make a play at a featured snippet and can't seem to have Google display this page's information, despite it being the first result and the query showing a featured snippet of a result #4. I know that it isn't guaranteed for the #1 result but wonder if this has anything to do with why it isn't showing one. VmIqgFB.png
On-Page Optimization | | ChristianMKG0 -
All category seo plugin on Wordpress page title to working
I've installed the all category seo plugin for Wordpress and all works fine except the page title I input doesn't show. Anyone else had that problem?
On-Page Optimization | | SamCUK0 -
Moving Top rank Page urls off my Home page and nesting them on one page? Good idea?
I am basically trying to cut down the amount of links on my home page to make it less eye boggling and move stuff around. So i have of my Urls on my home page that lead to pages that rank very well within google. My questions is can i remove those urls to a separate page to group them together and then showcase that one link to that page on my home page. Is that a good idea or i am going to loose my link juice and position in search? The physical urls on those pages wont change at all.
On-Page Optimization | | Dante130 -
Local SEO Two Locations - Should I have a web page for each address?
Hi I have a business that has two offices each servicing a different local area. On my website I have both address locations on one page. www.company.com/contact
On-Page Optimization | | VivaArturo
Is it better to have each office on a separate page for local seo www.company.com/location1 and www.company.com/location2 Thanks Arthur0 -
Canonical to the page itself?
Hello, I'd like to know what happens when you use canonical to the same page itself, like: Page "example.com" rel canonical="example.com" Does that impact in something? Bad or good? See ya!
On-Page Optimization | | seomasterbrasil1 -
3 keywords optomize for home page. Should I create page with thoses keywords or leave it like this?
My online store home page, Furnace Filters Canada has 3 keywords with good ranking in google.ca keywords: ''furnace filters canada'' rank #1 position in google.ca keywords: ''furnace filters'' and ''furnace filter'' are on 5 or 6th position of page 1 in google.ca Those keywords are bringing most of the traffic to our site. To achieve this ranking, I had to use the On-Page Keyword Optimization, tool from seoMoz Questions: It is possible for me to create a page with the URL: https://www.furnacefilterscanada.com/Furnace-Filters or https://www.furnacefilterscanada.com/Furnace-Filter Can this improve my ranking with keywords like, ''furnace filters'' and ''furnace filter''? Is this a waist of time? If I decide to create a new page for optimization with, do I have to create one for singular and another one for plural? Creating a new page also mean removing, '' Furnace Filter'' in the home page title, until the new pages are index, I'm afraid to loss that 5th position in Google. Should I leave the home page title like it is now, '' Furnace Filter - Furnace Filters Canada - Online Shopping Store NOTE: we only do business in Canada, that is why Google.ca is more important to us Thank you, Jean Nichols
On-Page Optimization | | BigBlaze2050 -
Pages crawled
I noticed there is a limited in the number of pages crawled on galena.org? Will this number increase over time?
On-Page Optimization | | nskislak240