Help with Google+ business name rules

[John-Ray]

I'm marketing a franchise gym business that has multiple locations within the same city.

For the business name, I used to have it set as "Business Name" + City + Tagline.

For example: "Ultimate Workout South Calgary Gym and Bootcamps". and "Ultimate Workout North Calgary Gym and Bootcamps".

To comply with the google business naming rules I've updated all the listing to just business name.

The problem is, now the local search results for  my gym locations are confusing. Half the address is cut off in the results, the city is not displayed at all. And sometimes results from a neighbouring city are shown.

Anyone have an idea on how to implement a strategy  where people at a quick glance understand which location is best for them?

[MiriamEllis]

Hi John,

To clarify, when you say, "Half the address is cut off in the results, the city is not displayed at all. And sometimes results from a neighbouring city are shown." are you talking about organic results rather than local results? I can't recall a scenario in which name length affected address display in the local pack results, so that made me wonder if you are referring to organic results, instead, or, perhaps, are you not in the 3 pack but are seeing the cut-off address in the Local Finder view (which can be truncated, yes) when you click the 'More' link?

Are you able to share the actual searches you are performing/actual name of the business?

[John-Ray]

We're doing ok ranking wise. usually #1 and #3

My issue is Google does not know when someone searches for Calgary that the person may actually prefer Calgary SE. People don't narrow their searches that way. So we get alot of leads going to the wrong location then switching over to the SE gym

[Thos003]

Google should be the one displaying the locations that are closest to the user. Your addresses should be showing in full if you are marking the locations as storefronts that have real visitors. It really sounds like your locations are not trusted by Google and therefore not being shown and/or being displayed incorrectly.  At a quick glance, "Ultimate Workout Gym and Bootcamp" looks like a highly overstuffed keyword ridden business name. It will be hard to make that name your own. I mean if your name was "Zoobox" it would be pretty easy to establish trusted locations.

Either way, you will need to prove to Google you are a real business at each location by providing trusted and consistent citations. Switching business names repeatedly will not help you here.