Is it necessary to optimize every page of a site
-
I recently took over the SEO work for a website that has a limited budget. I'd like to use the resources to get as much as I can for a few pages on the site (keyword research, on-page optimization). Are there pitfalls to not optimizing every page on a site? If so, what are they?
-
100% agree with this. Depending on the size of the site I would also try to make sure you don't have any dupe content anywhere and that you have unique meta tags across pages (again, depends on size of site). As you never know where traffic may come from and what surprises are in store.
Then super focus on the sections of the site you feel are valuable, conquer and repeat.
-
If you have a limited budget I would work on targeting only a limited number of pages and a limited number of keywords.
You can run into problems where clients have limited budgets and they have a site with say 10k pages.
I don't think you would ever optimize every page of a website you have pages on sites like T's & C's and Privacy Policy Target the low hanging fruit and pages where you can gather quick wins, I would go top 10.
-
I think it's fine to focus on a few/your most important pages, but I would take the time to make sure the internal linking/navigation is optimized for the entire/majority of the site. Letting bots crawl all your pages is the first step. Then focus optimization where you get get the most return.
-
Eric,
Every page is another opportunity to be relevant on a given subject. If you have a limited budget I would suggest determining the top 25 pages (or 200 - depending on your time/budget), building those up, and using their optimization successes as justification for a larger budget.
Nothing wrong with starting small.
Dan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Home page optimisation
It's not possible to add a keyword to the homepage url. Do we still add a secondary keyword along the primary one on the home page title and meta description etc. How do we make our primary keyword to dominate in this case. Thanks
On-Page Optimization | | Timberwink0 -
Do you need to include the top menu on every single page of the site in the code?
When using cache: on google, and clicking on Text-only version, our site has the top menu gibberish on top? My feeling is that this take away SEO juice from our title and focus keyword. Our website is culinarydepotinc.com
On-Page Optimization | | Sammyh1 -
Is it better to try and boost an old page that ranks on page #5 or create a better new page
Hello Everyone, We have been looking into our placements recently and see that one of our blog posts shows on page #5 for a popular keyword phrase with a lot of search volume. Lets say the keyword is "couples fitness ideas" We show on page 5 for a post /couples-fitness-ideas-19-tips-and-expert-advice/ We want to try and get on the first page for that phrase and wanted to know if it is better if we did one of the following: 1. Create a new page with over 100 ideas with a few more thousands of words. with a new url (thinking /couples-fitness-ideas) 2. Create a new page with a new url (thinking /couples-fitness-ideas) with the same content as the currently ranking post. We would want to do this for more freedom with layout and design of the page rather than our current blog post template. Add more content, let's say 100 more ideas. Then forward the old URL to the new one with a 301 redirect. 3. Add more content to the existing post without changing the layout and change the URL. Look forward to your thoughts
On-Page Optimization | | MobileCause0 -
On Site Errors
HI Folks I'm monitoring a small Australian site bluetea.com.au . Currently I have a SEO specialist who does month onsite maintenance work for this site. However each month I continue to see errors in webmaster tools... as an example, currently webmaster tools suggest we have 21 short meta dic and 26 duplicate title tags..... Examples given are Short Meta Discp /cleaning-products-and-our-health/toxic-cleaners/ /colour-consultant/fushia-door/ /portfolio/parisian-apartment-black-kitchen/parisian-apartment-black-kitchen/ Duplicate title tags <a id="zip_0-anchor" class="zippedsection_title"></a>concrete-kitchen | Blue Tea Kitchen Designs /kitchen-trends-and-material-innovation/concrete-kitchen-2//kitchen-trends-for-2013/concrete-kitchen/<a id="zip_1-anchor" class="zippedsection_title"></a>Potts Point Kitchen | Blue Tea Kitchen Designs/portfolio/potts-point-kitchen//portfolio/potts-point-kitchen/pott-point-kitchen/My SEO tells me that he has solved all these issues but after one or two months they still remain in webmaster tools... can anybody help me understand why?Thank you
On-Page Optimization | | PHD0 -
On Page Grade Reports - Which to optimize first?
I'm wanting to prioritize my on-page optimization efforts by doing the work that will have the most impact first. Let's say, hypothetically, that this was my on-page report card: Grade A - 60 reports
On-Page Optimization | | justin-brock
Grade B - 20 reports
Grade C - 70 reports
Grade D - 70 reports
Grade F - 300 reports Where is the biggest opportunity for increasing good traffic? Doing more work on Grade A pages to ensure I continue to rank Moving mid-grade pages up to high-grade pages (e.g., raising a B to A, or a C to B) Moving low-grade pages up to mid-grade pages (e.g., raising a D to C, or a F to D)0 -
Blocking Pages E-Commerce Site
Hello, I am working on a site with 1,000's of product pages, some of which do not have inventory in them. Should be blocking these pages in order to reduce bouce rate? How could i manage so many pages efficiently? It would takes weeks to comb through pages to determine which have inventory and which do not. They are also time sensitive as they are live events so dates are always changing. Thanks!
On-Page Optimization | | TP_Marketing0 -
Would I be safe canonicalizing comments pages on the first page?
We are building comment pages for an article site that live on a separate URL from the article (I know this is not ideal, but it is necessary). Each comments page will have a summary of the article at the top. Would I be safe using the first page of comments as the canonical URL for all subsequent comment pages? Or could I get away with using the actual article page as the canonical URL for all comment pages?
On-Page Optimization | | BostonWright0 -
Why some pages are not indexed?
I have a furniture´s ecommerce. When searching for "site: movstore.com.br" returned 1080 results, but if I search for "site: movstore.com.br / Product" returned 1020 results. I mean, that 1080 indexed pages, 1020 are products pages and the other 60 pages are irrelevant. Where are the category pages? "site: movstore.com.br / Categories" - 0 results
On-Page Optimization | | maisempresas
"site: movstore.com.br / Departments" - 0 results
"site: movstore.com.br / Marks" - 0 results What might be happening?0