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What does 'Safari (in-app)' mean in Google Analytics browser traffic?

Reporting & Analytics

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b4cab last edited by

Hi, can anyone explain what 'Safari (in-app)' refers to in my browser sources?

Also, it has a very high bounce rate - any ideas why?
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Reply Quote 1
Mobilio @Martijn_Scheijbeler last edited by

This also happens in other social networks - Twitter, G+, Pinterest, LinkedIn, etc.

So if some app there opens web inside of app - this is "Safari (in-app)" in GA.
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Reply Quote 3
Martijn_Scheijbeler last edited by

Imagine you're in the Facebook application and you open an article you see in the news feed, well that's your Safari browser in application. So the likeliness of the user bouncing is very high as you usually only engage with the link you're clicking.
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Reply Quote 4

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