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After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What does 'Safari (in-app)' mean in Google Analytics browser traffic?
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Hi, can anyone explain what 'Safari (in-app)' refers to in my browser sources?
Also, it has a very high bounce rate - any ideas why?
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This also happens in other social networks - Twitter, G+, Pinterest, LinkedIn, etc.
So if some app there opens web inside of app - this is "Safari (in-app)" in GA.
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Imagine you're in the Facebook application and you open an article you see in the news feed, well that's your Safari browser in application. So the likeliness of the user bouncing is very high as you usually only engage with the link you're clicking.
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